---
title: "Products — dice tray - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dice-tray/products"
last_updated: "2026-08-08T15:53:17.658Z"
locale: en
meta:
  description: "Niche score 56/100 · $469K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $469K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dice tray - Flapen"
---

# **dice tray**

**Worth a look**

Shows a sweet-spot price point ($20.45 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 21Conversion 23Competition 87Returns 87Price range 86Avg price 89Brand share 66Review moat 51Quality gap 24

**Avg price**

**Great****$20.45**

avg listing price — sweet spot $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$6.18–$80.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$469K**

$469K/yr · 1.2M searches

**Review moat**

**Good****1,478.63**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

## Products