---
title: "Dice Tray — $469K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dice-tray"
last_updated: "2026-08-06T02:28:50.921Z"
locale: en
meta:
description: "Niche score 56/100 · $469K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $469K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dice Tray — $469K/yr Amazon US Niche (2026) - Flapen"
---
# **dice tray**
**Worth a look**
Shows a sweet-spot price point ($20.45 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 21Conversion 23Competition 87Returns 87Price range 86Avg price 89Brand share 66Review moat 51Quality gap 24
**Avg price**
**Great****$20.45**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.18–$80.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$469K**
$469K/yr · 1.2M searches
**Review moat**
**Good****1,478.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dice tray is a $469K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dice tray market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$409K–$511K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **77%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**66%**
Top 20: 94%
**Top-5 click share**
**28%**
Top 20: 61%
**Open market**
**30%**
- SIQUK44% - Grajar6% - Soar Forge6% - Forged Dice Co.5% - HORNATE5% - Gamegenic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
45K35KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/dice-tray/trend)
## **Top dice tray search terms**
- **dice tray**495K/yr-5.1%1.6% conv. - **dnd dice tray**164K/yr-15.4%1.4% conv. - **dice box**122K/yr-10.7%0.5% conv. - **dice holder**71K/yr+0.5%0.5% conv. - **dice rolling tray**65K/yr-7.5%2.2% conv. - **dnd dice holder**65K/yr-20.2%0.7% conv. - **dice tray for rolling**48K/yr-11.9%1.7% conv. - **dnd dice box**35K/yr-21.5%0.4% conv. - **dice trays**24K/yr+2.7%1.6% conv. - **dice tray and storage**25K/yr-6.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dice-tray/search-terms)
## **Top dice tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$14K6%$28K9%$42K12%$56K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Portable Folding Hexagon Dice Roller Tray for Dice Games Like RPG DND and Other Table Games (Dark Green Violet)**SIQUK**$9.30**4.7★8,020 rev](https://www.amazon.com/dp/B09V4NMJ9R) [2**SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)**SIQUK**$9.22**4.7★8,020 rev](https://www.amazon.com/dp/B0998ZPGL9) [3**SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet**SIQUK**$9.03**4.3★609 rev](https://www.amazon.com/dp/B0DMVZB7TP) [4**SIQUK 2-Piece Dice Tray - PU Leather Folding Hexagon Dice Holder for RPG DND and Other Table Games (Camel and Black)**SIQUK**$9.35**4.7★8,020 rev](https://www.amazon.com/dp/B08ML8XWDT) [5**Grajar 2 Pcs Portable Folding Dice Rolling Tray Set for RPG DND Table Games - PU Leather and Velvet Holder Storage Box - Navy Blue and Camel**Grajar**$8.97**4.7★2,461 rev](https://www.amazon.com/dp/B083W8PND5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**First Reign 3-in-1 DnD Dice Box DnD Dice Tray & Journal | D&D Starter Set**First Reign**$49.19**51 rev11mo ago](https://www.amazon.com/dp/B0FLXWFYVG) [**Dice Holder Leather DND Dice Case Foldable Dice Tray Dungeons and Dragons Storage Tray for Tabletop Game**coiyie**$7.75**23 rev1y ago](https://www.amazon.com/dp/B0DYNN8D2X) [**SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Violet**SIQUK**$9.03**609 rev1y ago](https://www.amazon.com/dp/B0DMVZB7TP) [**SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Dice Trays Foldable Dice Holder Dice Rolling Mat Storage Box for D&D RPG Dice Games Green**SIQUK**$9.09**609 rev1y ago](https://www.amazon.com/dp/B0DMVZHNJK) [**Soar Forge Sanctum Dice Box - Premium Case & Dice Tray for DND - Phone/Pen Slot Magnetic Lid and Storage for your Sets Minis and More - Felt-Lined Vault Holder for D&D and RPG (Blue)**Soar Forge**$30.54**103 rev2y ago](https://www.amazon.com/dp/B0D7LYZTJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Asmodee Token Keep - Black**Gamegenic**$12.46**4.6★**▲ 137%**](https://www.amazon.com/dp/B0C9VQQ4R8) [**SIQUK Double Sided Dice Tray Folding Hexagon PU Leather and Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games Blue**SIQUK**$7.20**4.7★**▲ 71%**](https://www.amazon.com/dp/B07L93BD3L) [**SIQUK 2 Pieces Dice Tray PU Leather Dice Trays Folding Hexagon Dice Holder Tray for Dice Games Like RPG DND and Other Table Games (Cyan and Black)**SIQUK**$9.22**4.7★**▲ 44%**](https://www.amazon.com/dp/B0998ZPGL9) [**SIQUK 6 Pieces Dice Tray Hexagon Dice Rolling Holder Folding PU Leather Dice Trays for Dice Games Like RPG DND and Other Table Games(Red Blue Violet Black Green Yellow)**SIQUK**$20.31**4.7★**▲ 36%**](https://www.amazon.com/dp/B0B5V1G813) [**Forged Dice Co. Dice Tray 14 - Double Sided and Removable Neoprene Rolling Dice Mat - for Any Dice or Board Game Tabletop RPGs Like D&D Pathfinder Roleplaying Game Black Tray w/Purple D20 Icon Mat**Forged Dice Co.**$19.99**4.7★**▲ 33%**](https://www.amazon.com/dp/B07JQ9Q896)
**~~View all trending →~~**
## **What buyers say about dice tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good Quality”*
**Value For Money**8%
*“Definitely worth the price”*
**Size-Overall**8%
*“Fits great”*
**Design-Overall**7%
*“Seems like its solidly built and looks great”*
**Advertised Vs Actual Product**5%
*“Exactly as shown”*
**Durability**5%
*“Well made and durable”*
**Color**4%
*“Color is beautiful”*
**Ease Of Use**4%
*“easy to use”*
**Material Quality**4%
*“The material doesnt feel cheap”*
**Portability**4%
*“Portable and works well”*
### **What buyers complain about **
**Size-Overall**14%
*“little small for cards”*
**Quality-Overall**11%
*“but the quality is subpar”*
**Durability**10%
*“Very poorly made breaks immediately”*
**Magnetic Strength/Adsorption**8%
*“magnets not as strong as expected”*
**Locking Mechanism**5%
*“latch doesnt actually stay closed”*
**Touch/Button Controls**4%
*“The buttons wont hold it together”*
**Smell**3%
*“the chemical smell coming from it is atrocious”*
**Material Quality**3%
*“The material is a cheap felt”*
**Strength**3%
*“they will ruin fast”*
**Functionality-Overall**2%
*“the dice always roll low and seem to bounce off the top and the tower”*
### **Top return reasons **
**Size-Overall**34%
**Magnetic Strength/Adsorption**14%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Value For Money**3%
**Mechanism Issues**3%
**Smell**3%
**Touch/Button Controls**2%
**Quality-Overall**2%
## **Common questions**
- **Is dice tray profitable to sell on Amazon United States?**
- The niche generates $469K/yr across 71 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the dice tray niche?**
- 30 brands and 40 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in dice tray?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.4%.
- **When does demand for dice tray peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the dice tray niche?**
- Listings span $6.18–$80.50; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 1,479 reviews — the moat a new listing must climb.
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