---
title: "Dice Games — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dice-games"
last_updated: "2026-08-08T13:39:37.296Z"
locale: en
meta:
description: "Niche score 55/100 · $2.2M/yr market · 1.6M searches/yr · $16.35 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $2.2M/yr market · 1.6M searches/yr · $16.35 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dice Games — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **dice games**
**Worth a look**
Shows a $2.2M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 95Growth 33Conversion 82Competition 29Returns 93Price range 68Avg price 78Brand share 30Review moat 36Quality gap 18
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.6M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.35**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.52–$35.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,938.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dice games is a $2.2M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dice games market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.0M–$2.5M**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**9%**
- Big Discoveries26% - PlayMonster25% - Gamewright17% - TENZI15% - Farkel4% - SLSESIN4% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.
70K50KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/dice-games/trend)
## **Top dice games search terms**
- **farkle**228K/yr+4.8%7.2% conv. - **dice games**239K/yr+1.7%0.7% conv. - **dumpster dice**143K/yr+20.2%10.1% conv. - **tenzi dice game**144K/yr+13.8%6.6% conv. - **farkle classic dice game**123K/yr-0.1%8.9% conv. - **dice game**102K/yr-0.8%0.9% conv. - **tenzi**83K/yr+21.5%4.3% conv. - **qwixx**47K/yr+46.8%14.4% conv. - **dumpster dice game**95K/yr+10.1%8.9% conv. - **dice games for adults**72K/yr-14.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dice-games/search-terms)
## **Top dice games products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$221K20%$442K30%$663K40%$884K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Big Discoveries Dumpster Dice Fast-Paced Family Dice Game | Fun 4-Player Board and Dice Game with Dumpster 80 Piece Dice Set and Graffiti Stickers | Perfect for Travel Parties and Game Night**Big Discoveries**$25.00**4.8★879 rev](https://www.amazon.com/dp/B0DT4RH4P5) [2**Farkle Dice Game Family Game Night Travel Games Family Games 8+**PlayMonster**$7.74**4.8★4,371 rev](https://www.amazon.com/dp/B004W8P5A6) [3**Qwixx Fast Family Dice Game Quick 15-Minute Gameplay Easy to Learn Strategy & Luck Travel-Friendly Party Game for Kids & Adults Ages 8+ 25 Players**Gamewright**$11.71**4.8★16,742 rev](https://www.amazon.com/dp/B00J57138C) [4**TENZI Party Pack Dice Game - A Fun Fast Frenzy for The Whole Family - 6 Sets of 10 Colored Dice with Storage Case - Colors May Vary**TENZI**$28.91**4.8★2,999 rev](https://www.amazon.com/dp/B00DQEGXN0) [5**Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night**PlayMonster**$8.54**4.8★9,448 rev](https://www.amazon.com/dp/B000NA0HP0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fast-Paced Family Dice Game Fun Game for 2-6 Players Board and Dice Game with Dumpster 80 Dice + Graffiti Stickers Party Game for Adults on Game Nights Travel Adventures**Generic**$23.74**7 rev7mo ago](https://www.amazon.com/dp/B0FMS712XQ) [**120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching**Seifar**$9.73**300 rev1y ago](https://www.amazon.com/dp/B0DTHJNC4B) [**Big Discoveries Dumpster Dice Fast-Paced Family Dice Game | Fun 4-Player Board and Dice Game with Dumpster 80 Piece Dice Set and Graffiti Stickers | Perfect for Travel Parties and Game Night**Big Discoveries**$25.00**879 rev1y ago](https://www.amazon.com/dp/B0DT4RH4P5) [**Farkle Classic Dice Game Rainbow Kids Games Dice Games Family Games Travel Games Adult Games Board Games Dice Cup Dice Set Farkle Score Sheets Included Ages 8+**PlayMonster**$5.52**301 rev1y ago](https://www.amazon.com/dp/B0DH9KN56R) [**Big Discoveries Trash Dice Fast-Paced Family Dice Game | Exciting 2-Player Board and Dice Game with Trash Can and 40 Piece Dice Set | for Travel Party and Games Night**Big Discoveries**$14.98**671 rev2y ago](https://www.amazon.com/dp/B0CRXJ2JYJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fast-Paced Family Dice Game Fun Game for 2-6 Players Board and Dice Game with Dumpster 80 Dice + Graffiti Stickers Party Game for Adults on Game Nights Travel Adventures**Generic**$23.74**3.5★**▲ 198%**](https://www.amazon.com/dp/B0FMS712XQ) [**Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)**Luck Lab**$35.00**4.7★**▲ 83%**](https://www.amazon.com/dp/B0CGYBT6DC) [**6 Sided Dice Set 10 Colors Transparent Acrylic Dice Tenzi Dice Game**Deamos**$11.61**4.8★**▲ 54%**](https://www.amazon.com/dp/B092MLNGHL) [**Farkle Dice Game Family Game Night Travel Games Family Games 8+**PlayMonster**$7.74**4.8★**▲ 49%**](https://www.amazon.com/dp/B004W8P5A6) [**120 Pcs Colored Dice Bulk Set 14 MM Polyhedral Dice 6 Sided Standard Dices with Storage Bag for Table Board Games Classroom Math Teaching**Seifar**$9.73**4.6★**▲ 36%**](https://www.amazon.com/dp/B0DTHJNC4B)
**~~View all trending →~~**
## **What buyers say about dice games**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**52%
*“Fun for the whole family”*
**Ease Of Use**10%
*“Easy peasey”*
**Color**7%
*“Colors are very bright”*
**Quality-Overall**5%
*“Good Quality”*
**Value For Money**4%
*“the price is reasonable”*
**Trivia Games**4%
*“Great Famoly Game”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Educational-Overall**2%
*“Super fun and ways to learn”*
**Gifting Purpose**2%
*“Was a gift”*
**Size-Overall**1%
*“Just the right size”*
### **What buyers complain about **
**Size-Overall**18%
*“Wrong size”*
**Color**16%
*“The only complaint is that the pink”*
**Value For Money**11%
*“definitely disappointing especially for the higher price”*
**Instructions/User Manual/Troubleshooting**7%
*“Way too expensive for having no instructions”*
**Fun/Entertainment Experience**6%
*“everyone was bored”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Quality-Overall**2%
*“Not good quality”*
**Weight Light**1%
*“Very light weight”*
**Design-Overall**1%
*“It's more of a craftsmanship issue”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**13%
**Value For Money**13%
**Color**9%
**Fun/Entertainment Experience**4%
**Defective Material/Parts**3%
**Instructions/User Manual/Troubleshooting**3%
**Quality-Overall**3%
**Product Condition**2%
**Gifting Purpose**2%
## **Common questions**
- **Is dice games profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the dice games niche?**
- 11 brands and 61 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in dice games?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 1.1%.
- **When does demand for dice games peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the dice games niche?**
- Listings span $5.52–$35.00; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)