---
title: "Dice Cup — $222K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dice-cup"
last_updated: "2026-08-08T14:20:05.325Z"
locale: en
meta:
description: "Niche score 51/100 · $222K/yr market · 235K searches/yr · $15.06 avg price. Soft demand (-13.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $222K/yr market · 235K searches/yr · $15.06 avg price. Soft demand (-13.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dice Cup — $222K/yr Amazon US Niche (2026) - Flapen"
---
# **dice cup**
**Worth a look**
Shows low returns (1.6%), but soft demand (-13.3% this quarter) keeps it on the watch list.
Market size 42Growth 18Conversion 69Competition 63Returns 84Price range 77Avg price 75Brand share 48Review moat 51Quality gap 24
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.07–$44.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.06**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,460.45**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$222K**
$222K/yr · 235K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dice cup is a $222K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dice cup market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$226K–$301K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 84%
**Open market**
**20%**
- RERIVER52% - TUZAMA11% - Luck Lab6% - TOPTAN4% - Uieauy4% - Hloyacc4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
8K6KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/dice-cup/trend)
## **Top dice cup search terms**
- **dice cup**95K/yr-16.0%4.8% conv. - **dice cups**26K/yr+2.1%3.3% conv. - **leather dice cup**22K/yr-16.1%5.0% conv. - **dice cup with lid**15K/yr+6.5%3.0% conv. - **yahtzee cup**15K/yr-12.3%4.9% conv. - **dice shaker**11K/yr-32.1%3.1% conv. - **dice cup set**9K/yr-1.6%6.0% conv. - **bar dice**5K/yr-18.8%7.1% conv. - **dice cups leather set**4K/yr-36.2%6.6% conv. - **dice shaker cup**6K/yr-29.2%5.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dice-cup/search-terms)
## **Top dice cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$18K12%$27K16%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RERIVER Felt Lined PU Leather Dice Cup Set with 6 Dot Dices (Black Pack of 1)**RERIVER**$7.76**4.7★5,831 rev](https://www.amazon.com/dp/B01NBQURJ8) [2**RERIVER Brown PU Leather Dice Cup Set Felt Lined Dice Shaker with 6 Dice for Liars Farkle Yahtzee Game**RERIVER**$9.29**4.7★5,831 rev](https://www.amazon.com/dp/B0D96C17BT) [3**TUZAMA Felt Lined Professional Dice Cup with 6 Dices Quiet for Yahtzee Game**TUZAMA**$6.93**4.7★1,472 rev](https://www.amazon.com/dp/B07QQQ2FFP) [4**RERIVER Leatherette Dice Cup with Lid Includes 6 Dices Velvet Interior Quiet in Shaking for Liars Dice Farkle Yahtzee Board Games Brown**RERIVER**$13.89**4.7★3,972 rev](https://www.amazon.com/dp/B07TTW26L3) [5**RERIVER 5 Pack PU Leather Dice Cups Velvet Felt-Lined Shaker Cups with 30 Dot Dice for Bar Party Yahtzee Farkle Dice Games**RERIVER**$23.26**4.7★723 rev](https://www.amazon.com/dp/B0C9HP8831)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ulfberth - Viking dice Cup with Embossed Motif - Genuine Leather - Medieval Leather Cup with Engraving (with lid Vegvisir Embossing Brown)**Ulfberth**$18.73**273 rev1y ago](https://www.amazon.com/dp/B0CPYN2YGP) [**Hloyacc Dice Cup Leather Set with Lid Felt-Lined PU Leather Quiet Shaker for Yahtzee Farkle Dice Board Games Set of Six 16mm Dice Included**Hloyacc**$7.96**50 rev2y ago](https://www.amazon.com/dp/B0DBCVMLQG) [**Felt Lined Dice Cup PU Leather Set Quiet Shaker for Dice Board Family Games Yahtzee Farkle Set of Six 16mm Rolling Dice Include**Hloyacc**$8.08**41 rev2y ago](https://www.amazon.com/dp/B0DBC4YKH5) [**RERIVER Brown PU Leather Dice Cup Set Felt Lined Dice Shaker with 6 Dice for Liars Farkle Yahtzee Game**RERIVER**$9.29**5,831 rev2y ago](https://www.amazon.com/dp/B0D96C17BT) [**UIEAUY Dice Cup with Lid PU Leather and Felt-Lined Quiet Shaker for Yahtzee Farkle Dice Board Games Set of Six 16mm Dice Included (Black-Lid)**Uieauy**$8.40**58 rev2y ago](https://www.amazon.com/dp/B0D8DXZP36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leather Dice Cup Quite Felt-Lined Interior 6 Shaker Cups and 30 Dot Dices one Carry Bag (Black and Lake Blue)**Bamboo's Grocery LoKii**$15.56**4.5★**▲ 334%**](https://www.amazon.com/dp/B0CXS9Y48J) [**Ulfberth - Viking dice Cup with Embossed Motif - Genuine Leather - Medieval Leather Cup with Engraving (with lid Vegvisir Embossing Brown)**Ulfberth**$18.73**4.6★**▲ 85%**](https://www.amazon.com/dp/B0CPYN2YGP) [**RERIVER PU Leather Dice Cup Set Purple Velvet Interior Dice Cup Shaker Quiet with 6 Purple Translucent Dice for Liars Dice/Farkle/Yahtzee Games 1 Pack**RERIVER**$10.05**4.7★**▲ 81%**](https://www.amazon.com/dp/B0D6VJJ84L) [**TUZAMA Felt Lined Professional Dice Cup - with 6 Dices Quiet for Yahtzee Game**TUZAMA**$6.53**4.7★**▲ 73%**](https://www.amazon.com/dp/B07VZDHDHJ) [**UIEAUY Dice Cup with Lid PU Leather and Felt-Lined Quiet Shaker for Yahtzee Farkle Dice Board Games Set of Six 16mm Dice Included (Black-Lid)**Uieauy**$8.40**4.6★**▲ 50%**](https://www.amazon.com/dp/B0D8DXZP36)
**~~View all trending →~~**
## **What buyers say about dice cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good Quality”*
**Noise Level**13%
*“Quiet and pretty”*
**Fun/Entertainment Experience**9%
*“have a good time with family or friends”*
**Value For Money**7%
*“Reasonable price”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Color**6%
*“Great colors”*
**Gifting Purpose**3%
*“Perfect gift for someone in a retirement home”*
**Trivia Games**3%
*“Great for Table Top Gaming”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**2%
*“They feel durable and hold up well,”*
### **What buyers complain about **
**Noise Level**16%
*“not as quiet as I thought it would be”*
**Size-Overall**16%
*“The box is a little smaller than I had hoped”*
**Durability**14%
*“They break incredibly easy”*
**Value For Money**7%
*“Not worth it”*
**Advertised Vs Actual Product**5%
*“Misleading”*
**Color**5%
*“The red color rubs off on the dice”*
**Adhesion/Stickiness**5%
*“Came defective was unstick”*
**Quality-Overall**2%
*“feels a little cheap”*
**Weight Light**2%
*“Lighter than expected”*
**Thickness**1%
*“the lining inside them is also fairly thin”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**9%
**Quality-Overall**9%
**Value For Money**7%
**Color**6%
**Material Quality**5%
**Noise Level**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Shape/Style**1%
## **Common questions**
- **Is dice cup profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dice cup niche?**
- 16 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in dice cup?**
- Top complaints mined from reviews: Noise Level, Size-Overall, Durability. The return rate is 1.6%.
- **When does demand for dice cup peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dice cup niche?**
- Listings span $6.07–$44.83; the average listing price is $15.06 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.
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