---
title: "Dice Box — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dice-box"
last_updated: "2026-08-08T13:39:31.568Z"
locale: en
meta:
description: "Niche score 45/100 · $44K/yr market · 205K searches/yr · $27.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $44K/yr market · 205K searches/yr · $27.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dice Box — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **dice box**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 11Growth 18Conversion 10Competition 86Returns 62Price range 59Avg price 95Brand share 70Review moat 71Quality gap 23
**Avg price**
**Incredible****$27.03**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Good****641.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$3.90–$147.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 205K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dice box is a $44K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dice box market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$108K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#301**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**24 **—flat
**Sellers**
**50**
**Top-5 brand share**
**63%**
Top 20: 97%
**Top-5 click share**
**29%**
Top 20: 65%
**Open market**
**32%**
- Gamegenic24% - SIQUK15% - Forged Dice Co.10% - PUGED8% - ENHANCE6% - Mage Tech5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
23K18KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/dice-box/trend)
## **Top dice box search terms**
- **dice case**54K/yr-17.6%0.9% conv. - **dice container**19K/yr-1.1%0.8% conv. - **dice organizer**20K/yr-8.2%1.4% conv. - **mtg dice box**14K/yr-7.2%0.6% conv. - **dice storage box**11K/yr+6.2%0.8% conv. - **mtg token box**9K/yr+13.2%0.8% conv. - **dice box mtg**7K/yr+25.1%0.9% conv. - **token box**6K/yr+22.8%1.0% conv. - **dnd case**7K/yr-17.7%0.1% conv. - **dnd storage**8K/yr-27.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dice-box/search-terms)
## **Top dice box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Asmodee Token Keep - Black**Gamegenic**$12.46**4.6★441 rev](https://www.amazon.com/dp/B0C9VQQ4R8) [2**Gamegenic Token Keep - Premium Token Box for Safe Storage Fits Dungeon 1100+ and Dungeon S 550+ Holds Tokens Dice and Cards Fully Usable During Gameplay Blue/Orange Color Made**Gamegenic**$12.08**4.6★441 rev](https://www.amazon.com/dp/B0C9VYVY5X) [3**2 Pack DND Dice Storage Box Each 24 Grids Polyhedral Dice Organizer with Removable Dividers Holding Up to 1600 Dices Small Craft Containers for Dice Collectors or RPG D&D Games (Box only)**PUGED**$14.07**4.7★143 rev](https://www.amazon.com/dp/B0CLRSF312) [4**Forged Dice Co. Dice Display Case and Rolling Tray with 3 Removable Divided Dice Trays - Storage Box Holds up to 720 Metal or Plastic Polyhedral Dice Sets - Great for Dice Collectors or RPG D&D Games**Forged Dice Co.**$80.50**4.7★409 rev](https://www.amazon.com/dp/B08DL56W85) [5**Gamegenic Tokens Lair - Premium All-in-One Token Box with Integrated Dice Tray for Ultimate Gaming Experience Multifunctional Storage for Game Tokens Dice and Accessories Black Color**Asmodee**$34.70**4.6★91 rev](https://www.amazon.com/dp/B0CGT3M6ZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ravonixis Flat Dice Box MTG Counter Storage for 16mm Dice Fits 24 Standard Dice Magnetic Storage Case for RPG MTG DND Tabletop Games (Black Small)**Ravonixis**$9.90**9 rev10mo ago](https://www.amazon.com/dp/B0FTSCV5CV) [**ENHANCE Designer Edition DnD Backpack - Stylish RPG Backpack for Dungeons and Dragons - Travel DnD Bag fits 4 Books and Binder with Miniature Storage Map Holder Comfortable Shoulder Straps (Tan)**ENHANCE**$59.81**53 rev11mo ago](https://www.amazon.com/dp/B0FMGJPXRK) [**Mage Tech Pocket Dice Box (Adventurer Module) - Built-in Life Tracker - Fits 15 Counter Dice (15 mm) or 30+ Unsleeved Cards - Stores Inside Adventurer - MTG PTCG & More (2. Artifact (Black/Grey))**Mage Tech**$9.73**12 rev1y ago](https://www.amazon.com/dp/B0FCFMLDTW) [**Dice Tray & Dice Tower Storage Box 3 in 1 Dice Holder Case (Dice Rolling Tray Dice Rolling Tower Dice Storage Drawers) Leather Magnetic Closure DND Accessories Gifts for RPG MTG Black/Blue**Stepane**$32.28**172 rev1y ago](https://www.amazon.com/dp/B0DLWFMSJJ) [**Mage Tech Backpack Token Box (Adventurer Module) - Snap-On Back Panel - Built-in Life Tracker - Holds 30+ Counter Dice or Double-Sleeved Cards - MTG Commander/EDH & More (2. Artifact (Black/Grey))**Mage Tech**$11.90**7 rev1y ago](https://www.amazon.com/dp/B0F37T7NW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gamegenic Token Holder - Protect and Store Game Tokens Durable Storage Box for Tokens Dice Cards and other Game Accessories Compatible with Board Games LCG and TCGs Black Color Made**Gamegenic**$3.90**4.6★**▲ 189%**](https://www.amazon.com/dp/B0C6FRPGS3) [**ENHANCE Designer Edition DnD Backpack - Stylish RPG Backpack for Dungeons and Dragons - Travel DnD Bag fits 4 Books and Binder with Miniature Storage Map Holder Comfortable Shoulder Straps (Tan)**ENHANCE**$59.81**4.7★**▲ 140%**](https://www.amazon.com/dp/B0FMGJPXRK) [**Asmodee Token Keep - Black**Gamegenic**$12.46**4.6★**▲ 107%**](https://www.amazon.com/dp/B0C9VQQ4R8) [**ENHANCE DnD Backpack - RPG DM Bag for Dungeons and Dragons - Travel DnD Bag Organizer fits 6-8 Books Upright 18 Laptop/DM Screen Slot Miniature Storage Foam Trays Accessories Pockets Map Strap**ENHANCE**$147.95**4.7★**▲ 90%**](https://www.amazon.com/dp/B0BMP7X1GK) [**Ravonixis Flat Dice Box MTG Counter Storage for 16mm Dice Fits 24 Standard Dice Magnetic Storage Case for RPG MTG DND Tabletop Games (Black Small)**Ravonixis**$9.90**4.4★**▲ 56%**](https://www.amazon.com/dp/B0FTSCV5CV)
**~~View all trending →~~**
## **What buyers say about dice box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent quality set”*
**Size-Overall**13%
*“Fits great”*
**Ease Of Use**8%
*“easy to use”*
**Storage Capacity**8%
*“great to store”*
**Value For Money**5%
*“worth the money”*
**Advertised Vs Actual Product**4%
*“Exactly as shown”*
**Strength**4%
*“Solid construction”*
**Color**4%
*“it looks really cute in all the different colors”*
**Design-Overall**4%
*“so they can stick together for a nice organized visual”*
**Portability**3%
*“theyre much easier to carry around”*
### **What buyers complain about **
**Size-Overall**31%
*“The dice are small”*
**Ease Of Use**6%
*“Not easy to use as it is stackable”*
**Material Quality**3%
*“Pretty cheap plastic”*
**Value For Money**3%
*“Im not paying $4-5 for a freaking plastic case”*
**Smell**3%
*“the chemical smell coming from it is atrocious”*
**Durability**3%
*“However, practical use would not hold up to regular use”*
**Print Quality**2%
*“The only complaint I have is that the white dice are too difficult to read. nothing a little ink doesnt fix”*
**Advertised Vs Actual Product**2%
*“False Advertising”*
**Functionality-Overall**2%
*“the dice always roll low and seem to bounce off the top and the tower”*
**Strength**2%
*“It is flimsy”*
### **Top return reasons **
**Size-Overall**78%
**Advertised Vs Actual Product**4%
**Smell**3%
**Defective Material/Parts**2%
**Material Quality**2%
**Quality-Overall**1%
**Functionality-Overall**1%
**Value For Money**1%
**Storage Capacity**1%
**Magnetic Strength/Adsorption**1%
## **Common questions**
- **Is dice box profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 56 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dice box niche?**
- 24 brands and 50 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in dice box?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Material Quality. The return rate is 2.5%.
- **When does demand for dice box peak?**
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the dice box niche?**
- Listings span $3.90–$147.95; the average listing price is $27.03 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.
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