---
title: "Dice Bag — $227K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dice-bag"
last_updated: "2026-08-08T12:28:03.024Z"
locale: en
meta:
description: "Niche score 55/100 · $227K/yr market · 548K searches/yr · $18.84 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $227K/yr market · 548K searches/yr · $18.84 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dice Bag — $227K/yr Amazon US Niche (2026) - Flapen"
---
# **dice bag**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-7.4% this quarter) keeps it on the watch list.
Market size 43Growth 21Conversion 27Competition 87Returns 66Price range 60Avg price 85Brand share 95Review moat 73Quality gap 22
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.84**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****576.62**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.16–$147.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$227K**
$227K/yr · 548K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, dice bag is a $227K/yr Amazon United States market (548K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dice bag market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$188K–$236K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#539**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**40%**
Top 20: 86%
**Top-5 click share**
**28%**
Top 20: 69%
**Open market**
**55%**
- KSNDie12% - SIQUK11% - Sunnymove7% - CiyvoLyeen5% - Luck Lab5% - HJZHII5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
20K15KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/dice-bag/trend)
## **Top dice bag search terms**
- **dice bag**296K/yr-3.3%1.5% conv. - **dnd dice bag**84K/yr-18.6%1.2% conv. - **dice bags**33K/yr-6.7%2.6% conv. - **dice pouch**27K/yr+0.9%1.0% conv. - **mtg dice bag**10K/yr-1.3%1.1% conv. - **small dice bag**10K/yr-6.7%1.9% conv. - **d&d dice bag**13K/yr-22.9%1.4% conv. - **large dice bag**10K/yr-7.0%1.9% conv. - **dice bags d&d**17K/yr-28.8%1.2% conv. - **leather dice bag**9K/yr+1.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dice-bag/search-terms)
## **Top dice bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$20K12%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KSNDie Large Dice Bags with Pockets Black Storage Bag with Drawstrings D20 Logo for DND RPG Game Dices - Capacity 200+ Dice**KSNDie**$20.23**4.9★88 rev](https://www.amazon.com/dp/B0BX8G41R4) [2**SIQUK Large Dice Bag with Pockets Drawstring Dice Bag DND Dice Storage Bag Big Capacity Dice Pouch for RPG MTG Table Games Hold over 300 Dice (Black & Dark Violet)**SIQUK**$15.77**4.6★1,660 rev](https://www.amazon.com/dp/B0C65PBLXX) [3**HJZHII Leather Drawstring Pouch Small Drawstring Dice Pouches Storage Bags Vintage Medieval Coin Waterproof Cowhide Bag(Large)**HJZHII**$7.99**4.7★89 rev](https://www.amazon.com/dp/B0G2S3CZLT) [4**Haxtec Dragon Dice Bag PU Leather DND Dice Pouch with 3D Glass Dragon Eye Small Drawstring Bag for Dungeons & Dragons D&D Gamer Gifts for Dragon Lovers Patent D893867**Haxtec**$12.03**4.7★2,527 rev](https://www.amazon.com/dp/B07Q7RBYL3) [5**Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Blue 1 Pcs)**Sunnymove**$10.65**4.4★58 rev](https://www.amazon.com/dp/B0FVLZZ8M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HJZHII Leather Drawstring Pouch Small Drawstring Dice Pouches Storage Bags Vintage Medieval Coin Waterproof Cowhide Bag(Large)**HJZHII**$7.99**89 rev7mo ago](https://www.amazon.com/dp/B0G2S3CZLT) [**Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Pink 1 Pcs)**Sunnymove**$10.05**58 rev7mo ago](https://www.amazon.com/dp/B0G6FJCL93) [**Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Blue 1 Pcs)**Sunnymove**$10.65**58 rev9mo ago](https://www.amazon.com/dp/B0FVLZZ8M1) [**ANZOME Large Dice Bag Purple Velvet with 7 Color-Coded Pockets RPG**ANZOME**$21.02**36 rev1y ago](https://www.amazon.com/dp/B0F9P9P111) [**Battle-Merchant Large Black Suede Leather Dice Bag & Coin Pouch Medieval Viking LARP Reenactment DnD Dice Holder**Battle-Merchant**$10.02**1,039 rev1y ago](https://www.amazon.com/dp/B00790LTQ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Battle-Merchant Large Black Suede Leather Dice Bag & Coin Pouch Medieval Viking LARP Reenactment DnD Dice Holder**Battle-Merchant**$10.02**4.6★**▲ 251%**](https://www.amazon.com/dp/B00790LTQ8) [**Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Pink 1 Pcs)**Sunnymove**$10.05**4.4★**▲ 205%**](https://www.amazon.com/dp/B0G6FJCL93) [**Sunnymove Mahjong Dice Bags 3.8 x 3.9 in PU Squeeze Mahjong Pouch Mini Dice Coin Tiles Purse for Board Game Party Travel(Light Blue 1 Pcs)**Sunnymove**$10.65**4.4★**▲ 155%**](https://www.amazon.com/dp/B0FVLZZ8M1) [**HJZHII Leather Drawstring Pouch Small Drawstring Dice Pouches Storage Bags Vintage Medieval Coin Waterproof Cowhide Bag(Large)**HJZHII**$7.99**4.7★**▲ 132%**](https://www.amazon.com/dp/B0G2S3CZLT) [**EpicCos 3 PCs Medieval Faux Leather Belt Bag Set Renaissance Drawstring Pouch Dice Bag Vintage Side Pack Coin Purse for LARP (Brown A)**EpicCos**$29.78**4.5★**▲ 76%**](https://www.amazon.com/dp/B0CZCW6N67)
**~~View all trending →~~**
## **What buyers say about dice bag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Amazing quality”*
**Advertised Vs Actual Product**10%
*“Just what I was looking for”*
**Size-Overall**10%
*“The bag is a good size”*
**Color**6%
*“Its color is also very nice”*
**Design-Overall**6%
*“And its a pretty clever design”*
**Value For Money**5%
*“This is good value for your money”*
**Storage Capacity**5%
*“Its cute and holds a lot”*
**Soft Feel**4%
*“Soft material and product just as pictured”*
**Ease Of Use**3%
*“Super Useful”*
**Durability**3%
*“It feels durable enough that I expect this will last a long time”*
### **What buyers complain about **
**Size-Overall**17%
*“Its HugE”*
**Quality-Overall**17%
*“Poor quality”*
**Print Quality**6%
*“Bag good, print not so much”*
**Ease Of Use**4%
*“are difficult to work with”*
**Material Quality**3%
*“it's all polyester”*
**Leather Quality**3%
*“I'd rather have real leather, no matter how cheap the leather is”*
**Value For Money**3%
*“I waited until a huge sale though because no way was I paying full price”*
**Smell**2%
*“the chemical smell coming from it is atrocious”*
**Strap/String Quality**2%
*“the strings you pull to bring back it's shape is so long that it gets in the way”*
**Stiffness**2%
*“The flap containing the sigils is stiff”*
### **Top return reasons **
**Size-Overall**49%
**Color**11%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Value For Money**5%
**Quality-Overall**4%
**Product Condition**3%
**Smell**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is dice bag profitable to sell on Amazon United States?**
- The niche generates $227K/yr across 55 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the dice bag niche?**
- 37 brands and 69 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in dice bag?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.4%.
- **When does demand for dice bag peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dice bag niche?**
- Listings span $7.16–$147.95; the average listing price is $18.84 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.
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