---
title: "Diana and Roma — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/diana-and-roma"
last_updated: "2026-08-08T11:53:09.632Z"
locale: en
meta:
description: "Niche score 34/100 · $31K/yr market · 69K searches/yr · $41.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $31K/yr market · 69K searches/yr · $41.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Diana and Roma — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **diana and roma**
**Skip it**
Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 4Conversion 14Competition 20Returns 83Price range 70Avg price 95Brand share 9Review moat 79Quality gap 62
**Avg price**
**Incredible****$41.19**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****418.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.72–$127.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$31K**
$31K/yr · 69K searches
**Growth**
**Bad****-41.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, diana and roma is a $31K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diana and roma market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$31K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#40,828**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **13%**
- **Out of stock**
- **20.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**2%**
- Love, Diana47% - Crayola19% - eKids15% - Accutime9% - Pocket Watch7% - Shemira2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/diana-and-roma/trend)
## **Top diana and roma search terms**
- **diana and roma toys**32K/yr-38.9%1.0% conv. - **love diana toys**5K/yr-5.5%0.4% conv. - **love diana**10K/yr-37.0%0.6% conv. - **diana doll**4K/yr+19.6%0.3% conv. - **diana toys**6K/yr-19.1%0.1% conv. - **diana and roma clothes**3K/yr-27.0%0.3% conv. - **diana and roma toys for girls**8K/yr-90.1%0.3% conv. - **love diana dolls**966/yr+71.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/diana-and-roma/search-terms)
## **Top diana and roma products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Love Diana and Roma Super Hero Tote Bag**Love, Diana**$19.05**5.0★1 rev](https://www.amazon.com/dp/B09GSZ8Z4X) [2**Crayola Colour Wonder Love Diana Mess Free Colouring Pages with 5 Markers Included 23 Piece Set**Crayola**$20.17**4.6★134 rev](https://www.amazon.com/dp/B09HR4MK87) [3**Love Diana Toy Microphone for Kids Musical Toy for Girls with Built-in Music Kids Microphone Designed for Fans of Love Diana Toys and Gifts**eKids**$6.72**4.5★386 rev](https://www.amazon.com/dp/B0973FZ8QH) [4**Love Diana Kids Smart Watch - Touchscreen with Games Selfie Camera Step Tracker Alarm Timer Voice Recorder and Printed Silicone Strap - Fits Wrists 5.5 to 8.0**Accutime**$29.96**4.0★21 rev](https://www.amazon.com/dp/B0B46V6CMW) [5**Pocket Watch Love Diana 6 Inch Fashion Doll | Superhero Diana**Pocket Watch**$72.21**4.2★195 rev](https://www.amazon.com/dp/B08YNNZ6L6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Love Diana Kids Smart Watch - Touchscreen with Games Selfie Camera Step Tracker Alarm Timer Voice Recorder and Printed Silicone Strap - Fits Wrists 5.5 to 8.0**Accutime**$29.96**21 rev4y ago](https://www.amazon.com/dp/B0B46V6CMW) [**Shemira Play Purse for Little Girls Princess Pretend Toys for Girls 3 4 5 6 7 8 Years Old Christmas & Birthday Gift for Kids Age 3-5 4-6 6-8 Toddler Purse with Accessories Kids Toy Purse Pink**Shemira**$24.16**2,149 rev4y ago](https://www.amazon.com/dp/B09Z6MX5LL) [**Love Diana and Roma Super Heroes T-Shirt**Love, Diana**$18.60**15 rev4y ago](https://www.amazon.com/dp/B09J7LYVGT) [**Crayola Colour Wonder Love Diana Mess Free Colouring Pages with 5 Markers Included 23 Piece Set**Crayola**$20.17**134 rev4y ago](https://www.amazon.com/dp/B09HR4MK87) [**Love Diana and Roma Super Hero T-Shirt**Love, Diana**$18.43**11 rev4y ago](https://www.amazon.com/dp/B09GV24DX2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Love Diana 919993.002 Baby Doll Asst-Princess Mixed Colours**Love, Diana**$127.38**4.5★**▲ 191%**](https://www.amazon.com/dp/B095WQ6JJG) [**Tomons Kids Makeup Kit for Girl Real Washable Cosmetic Toy Beauty Set Birthday Toys Gift for 3 4 5 6 7 8 9 10 Year Girls**Tomons**$12.84**4.5★**▲ 79%**](https://www.amazon.com/dp/B08QVKYD8R) [**Love Diana and Roma Super Hero Tote Bag**Love, Diana**$19.05**5.0★**▲ 76%**](https://www.amazon.com/dp/B09GSZ8Z4X) [**Love Diana and Roma Super Hero Character Tote Bag**Love, Diana**$18.99**0.0★**— 7%**](https://www.amazon.com/dp/B09GTC2LCQ) [**LVE04000 Love Diana Mystery Music Trunk**Love, Diana**$117.99**4.2★**— 5%**](https://www.amazon.com/dp/B08PPB59Y8)
**~~View all trending →~~**
## **What buyers say about diana and roma**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**29%
*“Great toy”*
**Gifting Purpose**23%
*“Perfect gift for my niece”*
**Quality-Overall**13%
*“Great quality and size for a toddler my child loves this bag and will carry it around all day she can easily zip and unzip the purse”*
**Add-Ons/Attachments**8%
*“Lots of accessories”*
**Value For Money**8%
*“Cheap and good for a little girl to play with for about a month”*
**Color**3%
*“The colors are pretty”*
**Ease Of Use**3%
*“its easy for her to use herself”*
**Size-Overall**2%
*“The size is perfect for a little girl”*
**Design-Overall**2%
*“the design is very cute”*
### **What buyers complain about **
**Quality-Overall**30%
*“Cheap looking for SURE”*
**Battery Life**10%
*“the phone when you put batteries in does not work for any of the ones I bought”*
**Touch/Button Controls**10%
*“without off button:”*
**Gifting Purpose**10%
*“I cant gift this, embarrassing”*
**Ease Of Cleaning**7%
*“Also, my friend mentioned that the glitter makeup is not easy to wash off completely”*
**Allergies**7%
*“her child experienced a slight itchiness on the skin even after cleaning”*
**Size-Overall**7%
*“small”*
### **Top return reasons **
**Size-Overall**35%
**Quality-Overall**14%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**8%
**Value For Money**7%
**Product Condition**6%
**Strap/String Quality**3%
**Color**3%
**Adhesion/Stickiness**3%
**Scratch Resistance**3%
## **Common questions**
- **Is diana and roma profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 15 tracked products. 90-day search growth is -41.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the diana and roma niche?**
- 7 brands and 10 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in diana and roma?**
- Top complaints mined from reviews: Quality-Overall, Battery Life, Touch/Button Controls. The return rate is 1.6%.
- **When does demand for diana and roma peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the diana and roma niche?**
- Listings span $6.72–$127.38; the average listing price is $41.19 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.
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