---
title: "Diablo Funko Pop — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/diablo-funko-pop"
last_updated: "2026-08-08T13:47:54.575Z"
locale: en
meta:
description: "Niche score 51/100 · $66K/yr market · 71K searches/yr · $40.32 avg price. A small market ($66K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $66K/yr market · 71K searches/yr · $40.32 avg price. A small market ($66K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Diablo Funko Pop — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **diablo funko pop**
**Worth a look**
Shows a sweet-spot price point ($40.32 avg), but a small market ($66K/yr) keeps it on the watch list.
Market size 16Growth 59Conversion 29Competition 81Returns 84Price range 36Avg price 95Brand share 26Review moat 93Quality gap 19
**Avg price**
**Incredible****$40.32**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****142.9**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Growth**
**Good****+34.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.19–$239.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$66K**
$66K/yr · 71K searches
According to Flapen's Amazon United States niche tracking, diablo funko pop is a $66K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diablo funko pop market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$60K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#115,801**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **38%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**211**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 79%
**Open market**
**8%**
- Funko47% - McFarlane Toys21% - Nemesis Now13% - Diablo5% - ZipTogs3% - Good Smile Company2% - Open — no brand owns it (9 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/diablo-funko-pop/trend)
## **Top diablo funko pop search terms**
- **diablo 4 merch**14K/yr+125.2%0.8% conv. - **diablo merch**10K/yr+24.5%0.9% conv. - **diablo figure**8K/yr+16.1%0.5% conv. - **diablo funko pop**8K/yr+3.6%3.1% conv. - **diablo game merchandise**4K/yr+33.6%1.0% conv. - **diablo merchandise**4K/yr-2.0%1.0% conv. - **diablo 4 merchandise**3K/yr+45.6%0.3% conv. - **diablo funko**3K/yr-8.4%1.9% conv. - **diablo 4 shirt**2K/yr+77.1%1.6% conv. - **funko pop diablo**3K/yr-21.6%3.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/diablo-funko-pop/search-terms)
## **Top diablo funko pop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Games: Diablo 4 - Mephisto - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display**Funko**$12.14**4.8★245 rev](https://www.amazon.com/dp/B0CTKH37QQ) [2**Funko POP! Games: Diablo 4 - Inarius**Funko**$16.80**4.9★428 rev](https://www.amazon.com/dp/B0BT481FY6) [3**Funko POP! Games: Diablo 3 - Malthael**Funko**$14.08**4.8★293 rev](https://www.amazon.com/dp/B0CLFLRQTX) [4**Funko POP! Super: Diablo 4 - The Butcher**Funko**$15.75**4.9★188 rev](https://www.amazon.com/dp/B0CSVVV88F) [5**Funko Pop Games: Diablo III - Deckard Cain - Diablo 4 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors**Funko**$6.98**4.8★99 rev](https://www.amazon.com/dp/B0D429C76V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nemesis Now Diablo IV Helltide Chest Box**Nemesis Now**$61.17**7 rev11mo ago](https://www.amazon.com/dp/B0FNGV21XJ) [**Nemesis Now Diablo IV Mephisto Wall Plaque**Nemesis Now**$86.72**3 rev11mo ago](https://www.amazon.com/dp/B0FNGZ93TS) [**McFarlane Toys- Diablo IV Lilith 7in Deluxe Action Figure McFarlane Elite Edition #2**McFarlane Toys**$56.42**110 rev1y ago](https://www.amazon.com/dp/B0DYVS9TL8) [**Funko Pop Games: Diablo III - Deckard Cain - Diablo 4 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors**Funko**$6.98**99 rev1y ago](https://www.amazon.com/dp/B0D429C76V) [**Nemesis Now Diablo IV Hells Gate Box 15.5cm Resin Black Officially Licensed Diablo Merchandise Diablo Gaming Accessory Box Small Storage Compartment Cast in the Finest Resin Hand-Painted**Nemesis Now**$90.89**4 rev1y ago](https://www.amazon.com/dp/B0DCCCV79K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nemesis Now Diablo IV Inarius Tankard 15.5cm Resin Official Diablo IV Merchandise Diablo IV Collectible Beer Mug Cast in The Finest Resin Expertly Hand-Painted**Nemesis Now**$89.87**5.0★**▲ 105%**](https://www.amazon.com/dp/B0D2P4SDTR) [**Nemesis Now Diablo IV Helltide Chest Box**Nemesis Now**$61.17**3.3★**▲ 49%**](https://www.amazon.com/dp/B0FNGV21XJ) [**Nemesis Now Diablo IV Hells Gate Box 15.5cm Resin Black Officially Licensed Diablo Merchandise Diablo Gaming Accessory Box Small Storage Compartment Cast in the Finest Resin Hand-Painted**Nemesis Now**$90.89**4.7★**▲ 49%**](https://www.amazon.com/dp/B0DCCCV79K) [**Nemesis Now Diablo IV Mephisto Wall Plaque**Nemesis Now**$86.72**3.6★**▲ 38%**](https://www.amazon.com/dp/B0FNGZ93TS) [**Funko Pop! Games: Diablo #600 - Tyrael Exclusive Vinyl Figure**POP**$40.69**4.8★**▲ 30%**](https://www.amazon.com/dp/B08BLFTT5W)
**~~View all trending →~~**
## **What buyers say about diablo funko pop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality”*
**Gifting Purpose**11%
*“Christmas present”*
**Collectibles**10%
*“I buy to collect”*
**Value For Money**9%
*“it is easy on the budget”*
**Display-Overall**8%
*“makes a statement when displayed in any room”*
**Design-Overall**7%
*“Great Design: Its a very cool-looking figure”*
**Size-Overall**4%
*“Nice size coffee mug”*
**Correct Contents**4%
*“Many detailed parts and accessories”*
**Engraving/Paint/Sublimation**4%
*“Excellent sculpting, articulation, and paint details; if you can, it's worth it”*
**Comfort-Overall**2%
*“Comfortable shirt”*
### **What buyers complain about **
**Size-Overall**19%
*“mine was a very large 2xl”*
**Strength**18%
*“not sturdy”*
**Value For Money**17%
*“have it be cheaper”*
**Material Quality**6%
*“Stop with the use of fragile materials like polyresin”*
**Connectivity-Overall**4%
*“very bad attachments connectivity”*
**Add-Ons/Attachments**4%
*“very bad attachments connectivity”*
**Balance/Stability**3%
*“The stand is weak”*
**Weight Heavy**3%
*“The problem is the wings: they're too heavy”*
**Adhesion/Stickiness**3%
*“I had to glue them on because they kept falling off”*
### **Top return reasons **
**Size-Overall**26%
**Defective Material/Parts**20%
**Product Condition**13%
**Handle Quality**9%
**Scratch Resistance**9%
**Value For Money**4%
**Functionality-Overall**4%
**Material Quality**4%
**Design-Overall**4%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is diablo funko pop profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the diablo funko pop niche?**
- 15 brands and 211 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in diablo funko pop?**
- Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 1.5%.
- **When does demand for diablo funko pop peak?**
- Demand peaks in Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the diablo funko pop niche?**
- Listings span $5.19–$239.95; the average listing price is $40.32 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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