---
title: "Destiny 2 — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/destiny-2"
last_updated: "2026-08-06T04:36:09.082Z"
locale: en
meta:
description: "Niche score 54/100 · $160K/yr market · 504K searches/yr · $37.70 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $160K/yr market · 504K searches/yr · $37.70 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Destiny 2 — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **destiny 2**
**Worth a look**
Shows demand growing +215.5% this quarter, but weak search conversion (0.8%) keeps it on the watch list.
Market size 34Growth 98Conversion 11Competition 56Returns 95Price range 49Avg price 95Brand share 29Review moat 71Quality gap 23
**Growth**
**Incredible****+215.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****679.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$8.54–$182.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$160K**
$160K/yr · 504K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, destiny 2 is a $160K/yr Amazon United States market (504K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **destiny 2 market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$226K–$302K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#44,573**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **41%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**156**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 88%
**Open market**
**10%**
- Numskull64% - CC Countdown Characters13% - FerociTees4% - Nemesis Now3% - Otakumod3% - Generic2% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +215.5% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/destiny-2/trend)
## **Top destiny 2 search terms**
- **destiny 2**213K/yr+266.6%0.5% conv. - **destiny 2 merchandise**106K/yr+236.2%0.7% conv. - **destiny**82K/yr+95.6%0.4% conv. - **destiny 2 merch**33K/yr+269.5%0.6% conv. - **destiny ghost**22K/yr+221.8%1.4% conv. - **destiny merch**16K/yr+234.8%0.9% conv. - **destiny 2 ghost**13K/yr+243.6%1.6% conv. - **destiny merchandise**8K/yr+225.1%0.6% conv. - **destiny 2 figure**5K/yr+145.3%0.8% conv. - **destiny ghost shell**4K/yr+193.2%2.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/destiny-2/search-terms)
## **Top destiny 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CC Countdown Characters Destiny 2 Ghost Shell Buildable Collectible Figure**CC Countdown Characters**$21.39**4.7★582 rev](https://www.amazon.com/dp/B09Z6WBFTD) [2**Numskull Thorn Exotic Weapon Figure 12x7 (30x18cm) Limited Edition Collectible Replica Statue - Official Destiny Merchandise - FPS Sci-Fi Action Video Game Figurine**Numskull**$52.49**4.6★190 rev](https://www.amazon.com/dp/B0DKPCT1D4) [3**Numskull Official Destiny Generalist Ghost Shell Figure - with Exclusive Digital Code for in-Game Emblem**Numskull**$19.23**4.6★222 rev](https://www.amazon.com/dp/B0BV2RVCTR) [4**Numskull Official Destiny Heraldic Ghost Shell Figure - with Exclusive Digital Code for in-Game Ocularia Emblem - Official Destiny 2 Merchandise - Limited Edition Collectable Replica Statue**Numskull**$24.85**4.9★181 rev](https://www.amazon.com/dp/B0CGF6CR3C) [5**Numskull Official Destiny Saint 14 Mini 9 Helmet Collectible Replica Statue - for Fans of Bungie Game Merchandise - Limited Edition**Numskull**$25.51**4.8★2,330 rev](https://www.amazon.com/dp/B0CD2MZYTH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Babymiu Destiny Gaming Viedo Game Stickers Decals100 Pcs**Babymiu**$8.78**9 rev11mo ago](https://www.amazon.com/dp/B0FQCF6YV3) [**Numskull Destiny 2 Witherhoard Exotic Grenade Launcher Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official FPS Sci-Fi Action Video Game Figurine Collectible**Numskull**$76.02**190 rev1y ago](https://www.amazon.com/dp/B0F6NLM6PQ) [**Numskull Thorn Exotic Weapon Figure 12x7 (30x18cm) Limited Edition Collectible Replica Statue - Official Destiny Merchandise - FPS Sci-Fi Action Video Game Figurine**Numskull**$52.49**190 rev1y ago](https://www.amazon.com/dp/B0DKPCT1D4) [**Numskull Official Destiny 2 Traveler Floating Magnetic LED Lamp Touch-Activated Base Ambient Gaming Light Gaming Room Decor**Numskull**$108.72**24 rev1y ago](https://www.amazon.com/dp/B0DMW64PNY) [**Displate Metal Poster Destiny Raid Bosses Pantheon Wall Art M**Displate**$53.76**3 rev1y ago](https://www.amazon.com/dp/B0DLLJ3SBB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FerociTees Mens Destiny is All T-Shirt XX-Large Black**FerociTees**$19.99**4.8★**▲ 123%**](https://www.amazon.com/dp/B09W7MY738) [**FerociTees Hoodie Destiny is All Adult Large Black**FerociTees**$36.99**5.0★**▲ 98%**](https://www.amazon.com/dp/B09W86ZYM3) [**Nemesis Now Destiny Generalist Ghost Shell Box Controller Companion 13cm Resin White Officially Licensed Destiny Gaming Merchandise Destiny Giftware Controller Holder Storage Compartment**Nemesis Now**$60.33**4.0★**▲ 86%**](https://www.amazon.com/dp/B0C6HWDPFQ) [**Numskull Official Oryx Plush - Soft Replica Plushie - Official Destiny 2 Merchandise - Limited Edition**Numskull**$18.23**4.9★**▲ 71%**](https://www.amazon.com/dp/B0CX9CT8R6) [**Numskull Official Destiny The Crow 10 Statue - Gaming Figure Merchandise - FPS Sci-Fi Action Video Game Figurine**Numskull**$19.55**4.8★**▲ 53%**](https://www.amazon.com/dp/B0D5HFDY1S)
**~~View all trending →~~**
## **What buyers say about destiny 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality and easy to assemble”*
**Gifting Purpose**18%
*“Totally what they want as a gift”*
**Collectibles**14%
*“Amazing collectable”*
**Advertised Vs Actual Product**13%
*“Just as advertised”*
**Size-Overall**7%
*“Great size, well-made”*
**Value For Money**5%
*“Grabbed this on sale so the value was great”*
**Color**4%
*“high quality build and coloring”*
**Strength**4%
*“Very solid”*
**Adhesion/Stickiness**4%
*“super nice stickers”*
**Design-Overall**2%
*“Simple construction”*
### **What buyers complain about **
**Size-Overall**18%
*“Bigger than I thought”*
**Touch/Button Controls**10%
*“but interacting with it and touching it and pressing it in any way yields no light whatsoever”*
**Magnetic Strength/Adsorption**10%
*“It takes a little while to figure out the sweet spot for the magnet to let it float”*
**Advertised Vs Actual Product**10%
*“Buyers beware of this problem with sellers claim false advertisement”*
**Shape/Style**10%
*“Got to be very careful because every individual shape will come off on its own”*
**Paint Quality**5%
*“Paint could be better”*
**Charging**5%
*“it just won't work even after a few hours of charging”*
**Gifting Purpose**5%
*“This was supposed to be a gift for my husband since he is a big destiny, fan”*
**Strength**3%
*“This is not a solid piece”*
### **Top return reasons **
**Defective Material/Parts**26%
**Value For Money**23%
**Size-Overall**14%
**Product Condition**7%
**Functionality-Overall**5%
**Adhesion/Stickiness**4%
**Add-Ons/Attachments**3%
**Touch/Button Controls**2%
**Brightness/Shine/Glow**2%
**Balance/Stability**2%
## **Common questions**
- **Is destiny 2 profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +215.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the destiny 2 niche?**
- 13 brands and 156 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in destiny 2?**
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Magnetic Strength/Adsorption. The return rate is 1.0%.
- **When does demand for destiny 2 peak?**
- Demand peaks in Jun–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the destiny 2 niche?**
- Listings span $8.54–$182.77; the average listing price is $37.70 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.
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