---
title: "Products — descendants - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/descendants/products"
last_updated: "2026-08-08T15:52:23.713Z"
locale: en
meta:
  description: "Niche score 58/100 · $423K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $423K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — descendants - Flapen"
---

# **descendants**

**Worth a look**

Shows demand growing +118.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 95Conversion 14Competition 91Returns 74Price range 43Avg price 95Brand share 7Review moat 59Quality gap 19

**Growth**

**Incredible****+118.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$26.28**

avg listing price — sweet spot $15–$100

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,137.34**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$423K**

$423K/yr · 1.4M searches

**Price range**

**Okay****$6.98–$203.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Products