---
title: "Denji Figure — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/denji-figure"
last_updated: "2026-08-08T12:30:19.691Z"
locale: en
meta:
description: "Niche score 48/100 · $193K/yr market · 437K searches/yr · $25.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $193K/yr market · 437K searches/yr · $25.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Denji Figure — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **denji figure**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 27Conversion 22Competition 69Returns 95Price range 86Avg price 95Brand share 13Review moat 89Quality gap 16
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****214.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.46–$72.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$193K**
$193K/yr · 437K searches
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, denji figure is a $193K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **denji figure market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$201K–$251K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,265**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **42%**
- **Out of stock**
- **18.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**213**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**3%**
- Funko78% - Epic Collectibles6% - DEAMNAI4% - Banpresto4% - TAMASHII NATIONS3% - Taito2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — +1.4% search growth over the last 90 days.
15K10KSpike '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/denji-figure/trend)
## **Top denji figure search terms**
- **chainsaw man funko pop**151K/yr-3.5%1.7% conv. - **denji figure**69K/yr+1.3%0.4% conv. - **denji**54K/yr+2.9%0.2% conv. - **chainsaw man funko**41K/yr+8.2%2.2% conv. - **funko pop chainsaw man**32K/yr-13.0%2.2% conv. - **denji funko pop**20K/yr+6.2%2.0% conv. - **reze funko pop**11K/yr+76.2%3.7% conv. - **chainsawman funko pop**13K/yr+11.0%1.8% conv. - **funko chainsaw man**10K/yr+1.1%1.4% conv. - **denji chainsaw man**10K/yr-7.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/denji-figure/search-terms)
## **Top denji figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Rides Deluxe: Chainsaw Man - Reze and Beam**Funko**$29.10**4.4★23 rev](https://www.amazon.com/dp/B08HH87BHX) [2**Funko POP! Animation: Chainsaw Man Reze - Reze (1 in 6 Chase Chance)**Funko**$15.23**4.4★13 rev](https://www.amazon.com/dp/B08HH8JW2D) [3**Funko Pop Denji Chainsaw Man Exclusive 1767**Funko**$19.04**4.9★39 rev](https://www.amazon.com/dp/B0DVCBC1FC) [4**Funko Pop! Animation: Chainsaw Man Reze - Bomb - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$15.47**4.9★8 rev](https://www.amazon.com/dp/B08HH712BL) [5**Funko POP! Animation: Chainsaw Man - Makima (Hands) - Amazon Exclusive**Funko**$10.25**4.9★242 rev](https://www.amazon.com/dp/B0DQ5JQWZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epic Collectibles Pop Anime: Chainsaw Man - Reze Vinyl Figure**Epic Collectibles**$17.54**3 rev1mo ago](https://www.amazon.com/dp/B0H3Z544J1) [**Funko Pop! Anime: Chainsaw Man - Chainsaw Man in Battle (6-Inch Deluxe)**Funko**$56.81**2 rev5mo ago](https://www.amazon.com/dp/B0GNLT9W7H) [**Funko POP! Rides Deluxe: Chainsaw Man - Reze and Beam**Funko**$29.10**23 rev6mo ago](https://www.amazon.com/dp/B08HH87BHX) [**Funko POP! Animation: Chainsaw Man Reze - Reze (1 in 6 Chase Chance)**Funko**$15.23**13 rev6mo ago](https://www.amazon.com/dp/B08HH8JW2D) [**Funko Pop! Animation: Chainsaw Man Reze - Bomb - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$15.47**8 rev6mo ago](https://www.amazon.com/dp/B08HH712BL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Epic Collectibles Pop Anime: Chainsaw Man - Reze Vinyl Figure**Epic Collectibles**$17.54**4.6★**▲ 315%**](https://www.amazon.com/dp/B0H3Z544J1) [**Funko Pop! Anime: Chainsaw Man - Chainsaw Man in Battle (6-Inch Deluxe)**Funko**$56.81**4.5★**▲ 156%**](https://www.amazon.com/dp/B0GNLT9W7H) [**Banpresto - Chainsaw Man - Denji & Pochita vol. 4 Break Time Collection Figure**Banpresto**$26.25**5.0★**▲ 131%**](https://www.amazon.com/dp/B0G11WGF51) [**Epic Collectibles Pop Anime: Chainsaw Man - Pochita Standing Vinyl Figure**Epic Collectibles**$25.48**4.9★**▲ 109%**](https://www.amazon.com/dp/B0G1183GTM) [**Funko POP! Rides Deluxe: Chainsaw Man - Reze and Beam**Funko**$29.10**4.4★**▲ 108%**](https://www.amazon.com/dp/B08HH87BHX)
**~~View all trending →~~**
## **What buyers say about denji figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“The craftsmanship looks fantastic in person, with great paint, strong design, and a really impressive overall look”*
**Collectibles**18%
*“Add to your collection”*
**Advertised Vs Actual Product**18%
*“Show accurate”*
**Value For Money**15%
*“Great value”*
**Design-Overall**4%
*“even the box design looks really cool”*
**Shape/Style**4%
*“was in great shape”*
**Assembly/Installation**3%
*“Easy to assembly”*
**Engraving/Paint/Sublimation**2%
*“Very well painted”*
**Gifting Purpose**2%
*“Perfect gift”*
**Size-Overall**2%
*“This figure is surprisingly large”*
### **What buyers complain about **
**Grip**20%
*“the legs kept falling off every time he moved it”*
**Gifting Purpose**10%
*“This was supposed to be a gift”*
**Value For Money**10%
*“It was a little pricey”*
**Noise Level**4%
*“Makes a weird clicking noise everytime I force it to move”*
**Size-Overall**4%
*“even though the cord looked really loose”*
**Add-Ons/Attachments**4%
*“all tho he may come with a lack of accessories”*
### **Top return reasons **
**Value For Money**27%
**Defective Material/Parts**14%
**Quality-Overall**12%
**Size-Overall**12%
**Drop/Impact Protection**11%
**Advertised Vs Actual Product**6%
**Wrinkles**3%
**Scratch Resistance**3%
**Add-Ons/Attachments**2%
**Material Quality**2%
## **Common questions**
- **Is denji figure profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 33 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the denji figure niche?**
- 8 brands and 213 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in denji figure?**
- Top complaints mined from reviews: Grip, Gifting Purpose, Value For Money. The return rate is 1.0%.
- **When does demand for denji figure peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the denji figure niche?**
- Listings span $7.46–$72.23; the average listing price is $25.11 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.
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