---
title: "Demon Slayer Action Figures — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/demon-slayer-action-figures"
last_updated: "2026-08-08T13:43:36.488Z"
locale: en
meta:
description: "Niche score 46/100 · $62K/yr market · 234K searches/yr · $35.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $62K/yr market · 234K searches/yr · $35.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Demon Slayer Action Figures — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **demon slayer action figures**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 16Growth 18Conversion 9Competition 89Returns 85Price range 49Avg price 95Brand share 51Review moat 70Quality gap 23
**Avg price**
**Incredible****$35.90**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****707.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.72–$180.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$62K**
$62K/yr · 234K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, demon slayer action figures is a $62K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **demon slayer action figures market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#4,218**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **32%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**322**
**Top-5 brand share**
**75%**
Top 20: 97%
**Top-5 click share**
**26%**
Top 20: 60%
**Open market**
**25%**
- Banpresto22% - Ultimate Legends21% - MLDVQJV11% - TAMASHII NATIONS8% - BANDAI6% - SEGA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/demon-slayer-action-figures/trend)
## **Top demon slayer action figures search terms**
- **kny figures**26K/yr+6.8%0.2% conv. - **demon slayer statue**44K/yr-4.3%0.2% conv. - **kokushibou figure**32K/yr-2.8%0.1% conv. - **demon slayer action figure**35K/yr-27.4%0.7% conv. - **banpresto demon slayer**25K/yr-23.0%0.4% conv. - **ultimate legends demon slayer**9K/yr+21.2%2.2% conv. - **kimetsu no yaiba figure**13K/yr-24.1%0.4% conv. - **demon slayer statues**8K/yr-17.9%0.0% conv. - **demon slayer banpresto**9K/yr-26.6%0.3% conv. - **action figures demon slayer**6K/yr-17.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/demon-slayer-action-figures/search-terms)
## **Top demon slayer action figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)**MLDVQJV**$35.31**3.9★142 rev](https://www.amazon.com/dp/B0GTLLJSGR) [2**Ultimate Legends - Demon Slayer - Giyu Tomioka 5 Action Figure**Ultimate Legends**$16.79**4.5★25 rev](https://www.amazon.com/dp/B0DTN24R3S) [3**Ultimate Legends - Demon Slayer - Kyojuro Rengoku 5 Action Figure**Ultimate Legends**$18.63**4.6★671 rev](https://www.amazon.com/dp/B0CX355V4Y) [4**Banpresto - Demon Slayer: Kimetsu no Yaiba - Nezuko Kamado vol. 26 (ver. B) Bandai Spirits Figure**Banpresto**$27.14**4.9★346 rev](https://www.amazon.com/dp/B0B4V6ZDVT) [5**Ultimate Legends - Demon Slayer - Inosuke 5 Action Figure**BANDAI**$19.02**4.6★586 rev](https://www.amazon.com/dp/B0B8NPF89K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ultimate Legends HD - Demon Slayer - Inosuke Hashibira (Without mask) 5 Action Figure**Ultimate Legends**$18.88**0 rev2mo ago](https://www.amazon.com/dp/B0GZJZDGHK) [**RZAHUAHU Akaza and Koyuki Figure Theatrical Release Anime 1/7 PVC Figurine Statue**RZAHUAHU**$69.99**6 rev3mo ago](https://www.amazon.com/dp/B0GVRWSDG2) [**Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)**HLDMYYXGS**$36.10**23 rev4mo ago](https://www.amazon.com/dp/B0GSFWJB63) [**McFarlane Toys- Demon Slayer Mitsuri Kanroji 7in Action Figure**McFarlane Toys**$29.47**12 rev4mo ago](https://www.amazon.com/dp/B0G36CZ977) [**Banpresto - Demon Slayer: Kimetsu no Yaiba - Zenitsu Agatsuma Vibration Stars Plus Figure**Banpresto**$31.22**4 rev6mo ago](https://www.amazon.com/dp/B0G11P6V7J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Banpresto - Demon Slayer: Kimetsu no Yaiba - Zenitsu Agatsuma Vibration Stars Plus Figure**Banpresto**$31.22**5.0★**▲ 389%**](https://www.amazon.com/dp/B0G11P6V7J) [**RZAHUAHU Akaza and Koyuki Figure Theatrical Release Anime 1/7 PVC Figurine Statue**RZAHUAHU**$69.99**4.6★**▲ 385%**](https://www.amazon.com/dp/B0GVRWSDG2) [**Ultimate Legends HD - Demon Slayer - Inosuke Hashibira (Without mask) 5 Action Figure**Ultimate Legends**$18.88**0.0★**▲ 385%**](https://www.amazon.com/dp/B0GZJZDGHK) [**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)**MLDVQJV**$35.31**3.9★**▲ 353%**](https://www.amazon.com/dp/B0GTLLJSGR) [**Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)**HLDMYYXGS**$36.10**3.2★**▲ 327%**](https://www.amazon.com/dp/B0GSFWJB63)
**~~View all trending →~~**
## **What buyers say about demon slayer action figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Best quality”*
**Value For Money**15%
*“Good value for the money”*
**Advertised Vs Actual Product**9%
*“Looks just like pictures”*
**Collectibles**9%
*“Awesome collectable”*
**Gifting Purpose**8%
*“It was a gift”*
**Fun/Entertainment Experience**6%
*“Happy with toy”*
**Size-Overall**5%
*“Pretty cute and a good size”*
**Color**3%
*“Its colors are show accurate as well”*
**Assembly/Installation**3%
*“They were easy to set up”*
**Strength**2%
*“For a toy it was sturdy”*
### **What buyers complain about **
**Quality-Overall**25%
*“Very cheap quality all around”*
**Size-Overall**15%
*“stand doesnt fit”*
**Advertised Vs Actual Product**11%
*“Inaccurate Description”*
**Color**8%
*“Colors are wrong”*
**Durability**7%
*“Broke quickly”*
**Value For Money**4%
*“Pricey plus shipping”*
**Strength**3%
*“it's very flimsy”*
**Material Quality**2%
*“Weak material”*
**Gifting Purpose**2%
*“It caused a lot of frustration and disappointment, especially since it was a gift”*
**Adhesion/Stickiness**2%
*“the way the head pieces were glued together isnt really aligned”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Defective Material/Parts**16%
**Size-Overall**14%
**Quality-Overall**11%
**Value For Money**8%
**Color**6%
**Product Condition**4%
**Assembly/Installation**2%
**Durability**2%
**Material Quality**1%
## **Common questions**
- **Is demon slayer action figures profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 75 tracked products. 12 of 19 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the demon slayer action figures niche?**
- 26 brands and 322 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in demon slayer action figures?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- **When does demand for demon slayer action figures peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the demon slayer action figures niche?**
- Listings span $5.72–$180.63; the average listing price is $35.90 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.
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