---
title: "Delve Deck — $287K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/delve-deck"
last_updated: "2026-08-08T13:39:18.843Z"
locale: en
meta:
description: "Niche score 39/100 · $287K/yr market · 144K searches/yr · $26.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $287K/yr market · 144K searches/yr · $26.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Delve Deck — $287K/yr Amazon US Niche (2026) - Flapen"
---
# **delve deck**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 9Conversion 77Competition 0Returns 69Price range 95Avg price 95Brand share 0Review moat 59Quality gap 32
**Avg price**
**Incredible****$26.21**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.78–$37.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,153**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$287K**
$287K/yr · 144K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-32.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, delve deck is a $287K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **delve deck market data**
- **Units sold / yr**
- **13K–15K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$328K–$393K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- ESTHER PEREL55% - Hygge Games36% - Compendium6% - TALES3%
## **Demand**
Weekly Amazon search volume, last 43 weeks — -32.9% search growth over the last 90 days.
5K3KHoliday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/delve-deck/trend)
## **Top delve deck search terms**
- **where should we begin game**23K/yr+18.3%9.1% conv. - **hygge game**31K/yr-20.4%12.3% conv. - **delve deck**19K/yr-48.8%1.1% conv. - **esther perel card game**18K/yr-22.2%9.7% conv. - **delve deck conversation cards**24K/yr-69.2%1.1% conv. - **the hygge game**11K/yr-16.7%10.1% conv. - **esther perel game**4K/yr+8.3%8.5% conv. - **where should we begin**5K/yr-33.0%8.6% conv. - **esther perel conversation cards**2K/yr-15.5%8.4% conv. - **esther perel where should we begin**2K/yr+62.1%11.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/delve-deck/search-terms)
## **Top delve deck products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$43K30%$86K45%$129K60%$172K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESTHER PEREL Where Should We Begin? Card Game for Dating and Game Night**ESTHER PEREL**$32.50**4.5★653 rev](https://www.amazon.com/dp/B0CQRVTCGH) [2**The Hygge Game - Cozy Conversation In Pleasant Company Multicolored White 14 years**Hygge Games**$18.01**4.7★3,737 rev](https://www.amazon.com/dp/B0778X7GNL) [3**Tell Me More: A Conversation Starter Game of Questions to Deepen Connection**Compendium**$16.78**4.5★699 rev](https://www.amazon.com/dp/B0BNK3FJTX) [4**ESTHER PEREL Where Should We Begin? At Work Backed by Culture Amp Science**ESTHER PEREL**$26.53**4.5★92 rev](https://www.amazon.com/dp/B0F7MYRWJZ) [5**TALES 150 Conversation Cards Couples Edition Deepen Your Connection**TALES**$37.20**4.6★584 rev](https://www.amazon.com/dp/B0DMTRVWLH)
### **Newest**
by launch date
[**ESTHER PEREL Where Should We Begin? At Work Backed by Culture Amp Science**ESTHER PEREL**$26.53**92 rev1y ago](https://www.amazon.com/dp/B0F7MYRWJZ) [**TALES 150 Conversation Cards Couples Edition Deepen Your Connection**TALES**$37.20**584 rev1y ago](https://www.amazon.com/dp/B0DMTRVWLH) [**ESTHER PEREL Where Should We Begin? Card Game for Dating and Game Night**ESTHER PEREL**$32.50**653 rev2y ago](https://www.amazon.com/dp/B0CQRVTCGH) [**Tell Me More: A Conversation Starter Game of Questions to Deepen Connection**Compendium**$16.78**699 rev3y ago](https://www.amazon.com/dp/B0BNK3FJTX) [**The Hygge Game - Cozy Conversation In Pleasant Company Multicolored White 14 years**Hygge Games**$18.01**3,737 rev8y ago](https://www.amazon.com/dp/B0778X7GNL)
### **Trending**
90-day click momentum
[**TALES 150 Conversation Cards Couples Edition Deepen Your Connection**TALES**$37.20**4.6★**▲ 48%**](https://www.amazon.com/dp/B0DMTRVWLH) [**Tell Me More: A Conversation Starter Game of Questions to Deepen Connection**Compendium**$16.78**4.5★**▲ 15%**](https://www.amazon.com/dp/B0BNK3FJTX) [**ESTHER PEREL Where Should We Begin? Card Game for Dating and Game Night**ESTHER PEREL**$32.50**4.5★**▲ 11%**](https://www.amazon.com/dp/B0CQRVTCGH) [**ESTHER PEREL Where Should We Begin? At Work Backed by Culture Amp Science**ESTHER PEREL**$26.53**4.5★**▼ 12%**](https://www.amazon.com/dp/B0F7MYRWJZ) [**The Hygge Game - Cozy Conversation In Pleasant Company Multicolored White 14 years**Hygge Games**$18.01**4.7★**▼ 14%**](https://www.amazon.com/dp/B0778X7GNL)
## **What buyers say about delve deck**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**56%
*“So much fun”*
**Trivia Games**9%
*“I am pleased with the variety of questions in the deck”*
**Gifting Purpose**6%
*“Excellent gift idea”*
**Reading/Writing Skills**5%
*“Encourages thoughtful conversations”*
**Value For Money**4%
*“Great value”*
**Ease Of Use**3%
*“Definitely a simple”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Quality-Overall**2%
*“They are super good quality”*
**Portability**2%
*“Perfect For Road Trips”*
**Educational-Overall**1%
*“Great for informal groups as well as leadership mentoring groups”*
### **What buyers complain about **
**Value For Money**33%
*“not for the price”*
**Fun/Entertainment Experience**19%
*“So they are not fun or funny the way some reviewers say”*
**Instructions/User Manual/Troubleshooting**8%
*“Frustrating why not put directions in game not everyone uses bar codes to get directions”*
**Portability**4%
*“Engaging Questions, But Not Universal”*
**Trivia Games**4%
*“Lot of repetitive questions though”*
**Size-Overall**2%
*“its a very small one”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Value For Money**27%
**Fun/Entertainment Experience**8%
**Size-Overall**6%
**Product Condition**4%
**Quality-Overall**4%
**Functionality-Overall**3%
**Trivia Games**3%
**Gifting Purpose**2%
**Instructions/User Manual/Troubleshooting**1%
## **Common questions**
- **Is delve deck profitable to sell on Amazon United States?**
- The niche generates $287K/yr across 5 tracked products. 90-day search growth is -32.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the delve deck niche?**
- 4 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in delve deck?**
- Top complaints mined from reviews: Value For Money, Fun/Entertainment Experience, Instructions/User Manual/Troubleshooting. The return rate is 2.2%.
- **What does it cost to enter the delve deck niche?**
- Listings span $16.78–$37.20; the average listing price is $26.21 (sweet spot $15–$100). The average incumbent carries 1,153 reviews — the moat a new listing must climb.
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