---
title: "Deku Figure — $260K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/deku-figure"
last_updated: "2026-08-06T05:00:34.502Z"
locale: en
meta:
description: "Niche score 52/100 · $260K/yr market · 831K searches/yr · $48.16 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $260K/yr market · 831K searches/yr · $48.16 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Deku Figure — $260K/yr Amazon US Niche (2026) - Flapen"
---
# **deku figure**
**Worth a look**
Shows a sweet-spot price point ($48.16 avg), but weak search conversion (0.7%) keeps it on the watch list.
Market size 48Growth 57Conversion 8Competition 47Returns 92Price range 69Avg price 94Brand share 32Review moat 58Quality gap 45
**Avg price**
**Great****$48.16**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.70–$132.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,176.12**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+31.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$260K**
$260K/yr · 831K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, deku figure is a $260K/yr Amazon United States market (831K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deku figure market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$289K–$385K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#570**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **28%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**190**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 94%
**Open market**
**11%**
- TAMASHII NATIONS30% - Banpresto20% - MABAIUDE14% - HBGIAY14% - Total Anime8% - Kaiyodo3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.
35K25KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/deku-figure/trend)
## **Top deku figure search terms**
- **deku figure**240K/yr+27.7%0.4% conv. - **izuku midoriya figure**92K/yr+39.7%0.5% conv. - **deku action figure**75K/yr+15.0%0.7% conv. - **my hero academia action figures**73K/yr+25.2%0.2% conv. - **mha action figures**52K/yr+25.9%0.1% conv. - **sh figuarts my hero academia**41K/yr+44.8%0.4% conv. - **izuku midoriya**48K/yr+14.8%0.1% conv. - **shf mha**26K/yr+89.5%0.4% conv. - **shf deku**25K/yr+59.2%0.6% conv. - **izuku**20K/yr+29.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/deku-figure/search-terms)
## **Top deku figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$52K30%$78K40%$104K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TAMASHII NATIONS - My Hero Academia - Izuku Midoriya S.H.Figuarts Action Figure**TAMASHII NATIONS**$100.34**4.7★1,081 rev](https://www.amazon.com/dp/B0DBL5CQRT) [2**HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift**HBGIAY**$36.39**3.1★10 rev](https://www.amazon.com/dp/B0GXVQRM37) [3**MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts**MABAIUDE**$33.57**3.1★14 rev](https://www.amazon.com/dp/B0GYZ3B3Z5) [4**Total Anime Izuku Midoriya - 6.5-Inch Scale Figure with Swappable Faceplates Alternate Hands and Energy Effects**Total Anime**$21.36**4.6★2,030 rev](https://www.amazon.com/dp/B0CNKRXFFC) [5**TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure**TAMASHII NATIONS**$98.50**4.7★1,081 rev](https://www.amazon.com/dp/B0FT2DNKC3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts**MABAIUDE**$33.57**14 rev3mo ago](https://www.amazon.com/dp/B0GYZ3B3Z5) [**HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift**HBGIAY**$36.39**10 rev3mo ago](https://www.amazon.com/dp/B0GXVQRM37) [**Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure**Banpresto**$35.03**10 rev6mo ago](https://www.amazon.com/dp/B0G11HZ74K) [**Banpresto - My Hero Academia - Izuku Midoriya Grandista Figure**Banpresto**$31.68**13 rev8mo ago](https://www.amazon.com/dp/B0FQK5H3K4) [**Banpresto - My Hero Academia - Izuku Midoriya II Maximatic Figure**Banpresto**$33.60**8 rev8mo ago](https://www.amazon.com/dp/B0FTST47D7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HBGIAY Midoriya Izuku Figure Articulated MHA Action Figures Interchangeable Parts Izuku Midoriya Movable Figure Statue Collectible Gift**HBGIAY**$36.39**3.1★**▲ 179%**](https://www.amazon.com/dp/B0GXVQRM37) [**MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts**MABAIUDE**$33.57**3.1★**▲ 179%**](https://www.amazon.com/dp/B0GYZ3B3Z5) [**Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure**Banpresto**$35.03**5.0★**▲ 178%**](https://www.amazon.com/dp/B0G11HZ74K) [**TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure**TAMASHII NATIONS**$98.50**4.7★**▲ 146%**](https://www.amazon.com/dp/B0FT2DNKC3) [**TAMASHII NATIONS - My Hero Academia - Himiko Toga S.H.Figuarts Action Figure**TAMASHII NATIONS**$96.55**4.7★**▲ 142%**](https://www.amazon.com/dp/B0FRTXTRVN)
**~~View all trending →~~**
## **What buyers say about deku figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Just a really really good figure”*
**Value For Money**18%
*“Worth it”*
**Collectibles**6%
*“Great collectible”*
**Design-Overall**5%
*“Well made, Looks Great”*
**Fun/Entertainment Experience**4%
*“playing carefully with it”*
**Add-Ons/Attachments**4%
*“comes with multiple accessories”*
**Strength**3%
*“It's also extremely stable”*
**Durability**3%
*“Didn't come broken”*
**Gifting Purpose**2%
*“I got it as a gift for my brother who likes My Hero”*
**Display-Overall**2%
*“super cool to display”*
### **What buyers complain about **
**Durability**16%
*“Its very easily broken”*
**Size-Overall**13%
*“a bit bigger than expected actually”*
**Value For Money**12%
*“definitely too expensive”*
**Quality-Overall**9%
*“cheap”*
**Assembly/Installation**5%
*“impossible to put together”*
**Strength**4%
*“Its very easily broken”*
**Color**3%
*“The colors arent muted”*
**Product Condition**3%
*“It's not new”*
**Thickness**2%
*“the stand is really thick”*
**Defective Material/Parts**2%
*“One of the explosives broke”*
### **Top return reasons **
**Defective Material/Parts**40%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Size-Overall**8%
**Durability**6%
**Quality-Overall**5%
**Add-Ons/Attachments**5%
**Scratch Resistance**3%
**Shape/Style**2%
**Functionality-Overall**2%
## **Common questions**
- **Is deku figure profitable to sell on Amazon United States?**
- The niche generates $260K/yr across 25 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the deku figure niche?**
- 13 brands and 190 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in deku figure?**
- Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.1%.
- **When does demand for deku figure peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the deku figure niche?**
- Listings span $8.70–$132.64; the average listing price is $48.16 (sweet spot $15–$100). The average incumbent carries 1,176 reviews — the moat a new listing must climb.
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