---
title: "Search terms — decodables card game - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/decodables-card-game/search-terms"
last_updated: "2026-08-08T13:54:06.156Z"
locale: en
meta:
  description: "Niche score 30/100 · $9K/yr market · 10K searches/yr · $17.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 30/100 · $9K/yr market · 10K searches/yr · $17.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — decodables card game - Flapen"
---

# **decodables card game**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 17Conversion 62Competition 0Returns 75Price range 60Avg price 82Brand share 0Review moat 93Quality gap 14

**Review moat**

**Great****134.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$17.81**

avg listing price — sweet spot $15–$100

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.22–$28.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-16.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$9K**

$9K/yr · 10K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms