---
title: "Death Note Funko Pop — $289K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/death-note-funko-pop"
last_updated: "2026-08-08T16:34:31.126Z"
locale: en
meta:
description: "Niche score 52/100 · $289K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $289K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Death Note Funko Pop — $289K/yr Amazon US Niche (2026) - Flapen"
---
# **death note funko pop**
**Worth a look**
Shows demand growing +173.7% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 51Growth 97Conversion 35Competition 18Returns 96Price range 30Avg price 86Brand share 0Review moat 70Quality gap 43
**Growth**
**Incredible****+173.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$69.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****705.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$289K**
$289K/yr · 148K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$12.78–$291.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, death note funko pop is a $289K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **death note funko pop market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$104K–$139K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#8,908**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **27%**
- **Out of stock**
- **20.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Funko78% - Great Eastern Entertainment15% - ABYSTYLE8% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +173.7% search growth over the last 90 days.
13K8KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/death-note-funko-pop/trend)
## **Top death note funko pop search terms**
- **death note funko pop**90K/yr+172.2%1.6% conv. - **death note funko**18K/yr+251.3%5.2% conv. - **funko pop death note**17K/yr+122.8%2.4% conv. - **deathnote funko pop**11K/yr+187.0%1.6% conv. - **light yagami funko pop**8K/yr+97.8%2.4% conv. - **misa funko pop**4K/yr+309.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/death-note-funko-pop/search-terms)
## **Top death note funko pop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$58K30%$87K40%$116K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$14.96**3.0★2 rev](https://www.amazon.com/dp/B0G36B8MJR) [2**Funko POP! Animation: Death Note - L**Funko**$14.81**0.0★0 rev](https://www.amazon.com/dp/B0G36C8KDG) [3**Great Eastern Entertainment Death Note L SD PVC Keychain**Great Eastern Entertainment**$12.78**4.8★350 rev](https://www.amazon.com/dp/B0015117AA) [4**Funko Pop! Animation: Death Note - Ryuk - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$14.91**0.0★0 rev](https://www.amazon.com/dp/B08HH91QQ1) [5**Funko POP Anime Death Note Ryuk Action Figure**Funko**$150.23**4.7★1,185 rev](https://www.amazon.com/dp/B01MUAEEF9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$14.96**2 rev2mo ago](https://www.amazon.com/dp/B0G36B8MJR) [**Funko POP! Animation: Death Note - L**Funko**$14.81**0 rev2mo ago](https://www.amazon.com/dp/B0G36C8KDG) [**Funko Pop! Animation: Death Note - Ryuk - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$14.91**0 rev2mo ago](https://www.amazon.com/dp/B08HH91QQ1) [**Funko Pop! Animation: Death Note - Misa Amane - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$15.02**0 rev2mo ago](https://www.amazon.com/dp/B08HH95YDR) [**ABYSTYLE Studio Death Note Light SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$38.09**126 rev2y ago](https://www.amazon.com/dp/B0BN6S8MBY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! Animation: Death Note - L**Funko**$14.81**0.0★**▲ 51%**](https://www.amazon.com/dp/B0G36C8KDG) [**Funko Pop! Animation: Death Note - Ryuk - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$14.91**0.0★**▲ 51%**](https://www.amazon.com/dp/B08HH91QQ1) [**Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$14.96**3.0★**▲ 51%**](https://www.amazon.com/dp/B0G36B8MJR) [**Funko Pop! Animation: Death Note - Misa Amane - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$15.02**0.0★**▲ 51%**](https://www.amazon.com/dp/B08HH95YDR) [**ABYSTYLE Studio Death Note Light SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift**ABYSTYLE**$38.09**4.8★**▲ 35%**](https://www.amazon.com/dp/B0BN6S8MBY)
**~~View all trending →~~**
## **What buyers say about death note funko pop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“its a VERY affordable compared to all the other light yagami figures”*
**Collectibles**23%
*“Cute collectible”*
**Quality-Overall**10%
*“Excellent quality”*
**Weight Light**10%
*“Also pretty light weight”*
**Gifting Purpose**10%
*“Great gift”*
**Size-Overall**7%
*“Decent size and as expected”*
**Material Quality**3%
*“To start, the fishnets are actual fabric, which is a nice touch”*
**Color**3%
*“while the colors are nice”*
### **What buyers complain about **
**Scratch Resistance**33%
*“It looked used and scratched and the plastic box it came in was hard to take out”*
**Quality-Overall**17%
*“Trash”*
**Size-Overall**17%
*“Oh and as people say, I wish the figure size was a bit bigger to match Misas proportions”*
### **Top return reasons **
**Defective Material/Parts**26%
**Value For Money**16%
**Advertised Vs Actual Product**14%
**Material Quality**8%
**Shape/Style**8%
**Product Condition**8%
**Quality-Overall**4%
**Gifting Purpose**4%
**Display-Overall**4%
**Size-Overall**4%
## **Common questions**
- **Is death note funko pop profitable to sell on Amazon United States?**
- The niche generates $289K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +173.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the death note funko pop niche?**
- 3 brands and 64 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in death note funko pop?**
- Top complaints mined from reviews: Scratch Resistance, Quality-Overall, Size-Overall. The return rate is 0.8%.
- **What does it cost to enter the death note funko pop niche?**
- Listings span $12.78–$291.77; the average listing price is $69.31 (sweet spot $15–$100). The average incumbent carries 705 reviews — the moat a new listing must climb.
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