---
title: "Reviews — day of the dead - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/day-of-the-dead/reviews"
last_updated: "2026-08-08T13:14:08.292Z"
locale: en
meta:
  description: "Niche score 58/100 · $2.1M/yr market · 4.0M searches/yr · $54.60 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $2.1M/yr market · 4.0M searches/yr · $54.60 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — day of the dead - Flapen"
---

# **day of the dead**

**Launch it**

A $2.1M/yr market growing +49.6% this quarter with returns at 4.6% — clears our launch bar.

Market size 95Growth 69Conversion 12Competition 82Returns 30Price range 9Avg price 92Brand share 79Review moat 51Quality gap 19

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 4.0M searches

**Avg price**

**Great****$54.60**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+49.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,440.36**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$4.87–$980.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Reviews