---
title: "Dark Souls Figure — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dark-souls-figure"
last_updated: "2026-08-08T12:31:05.469Z"
locale: en
meta:
description: "Niche score 42/100 · $34K/yr market · 102K searches/yr · $61.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $34K/yr market · 102K searches/yr · $61.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Souls Figure — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **dark souls figure**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 8Growth 23Conversion 7Competition 69Returns 84Price range 36Avg price 89Brand share 53Review moat 82Quality gap 21
**Avg price**
**Great****$61.04**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****369.87**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$9.89–$245.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$34K**
$34K/yr · 102K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dark souls figure is a $34K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark souls figure market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$61K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#6,727**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **40%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**120**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**21%**
- BEEMAI40% - TAMASHII NATIONS9% - Banpresto9% - Max Factory8% - Steamforged Games8% - RACEROCKET6%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -4.4% search growth over the last 90 days.
4K3KDec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/dark-souls-figure/trend)
## **Top dark souls figure search terms**
- **dark souls figure**74K/yr-9.4%0.5% conv. - **dark souls figures**9K/yr+14.4%0.9% conv. - **dark souls statue**9K/yr+11.7%0.3% conv. - **dark souls action figure**5K/yr+4.2%0.2% conv. - **dark souls 3 figure**5K/yr-2.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dark-souls-figure/search-terms)
## **Top dark souls figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BEEMAI Firelink DkSouls Series 1 1PC Blind Box Figures Random Design Cute Figures Collectible Toys Birthday Gifts**BEEMAI**$21.94**4.8★213 rev](https://www.amazon.com/dp/B0D6YC5BJ3) [2**Elden Ring: Raging Wolf Figma Action Figure**Max Factory**$156.33**4.4★67 rev](https://www.amazon.com/dp/B0CVQGJSVL) [3**Banpresto - Dark Souls - Black Knight vol. 3 Sculpt Collection Figure**Banpresto**$69.43**4.6★112 rev](https://www.amazon.com/dp/B07D3MHHHR) [4**Firelink Dksouls Series-3 Single Box (Contains 1 Figure) Blind Box Figures Cute Collectible Toys Birthday Gifts**BEEMAI**$21.91**4.6★27 rev](https://www.amazon.com/dp/B0FJLJG9F5) [5**BEEMAI Firelink Dksouls SP Face The Abyss Series Single Box (Contains 1 Figure) Blind Box Figures Cute Collectibles Birthday Gift**BEEMAI**$21.82**5.0★4 rev](https://www.amazon.com/dp/B0GGYPKMJZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEEMAI Firelink Dksouls SP Face The Abyss Series Single Box (Contains 1 Figure) Blind Box Figures Cute Collectibles Birthday Gift**BEEMAI**$21.82**4 rev6mo ago](https://www.amazon.com/dp/B0GGYPKMJZ) [**BEEMAI Firelink Dksouls SP Face The Abyss Series 4-Box Set (Contains 4 Figures No Repeat) Blind Box Figures Cute Collectibles Birthday Gift**BEEMAI**$83.28**4 rev6mo ago](https://www.amazon.com/dp/B0GGYPN6RJ) [**Firelink ELDRing Series-1 Single Box (Contains 1 Figure) Blind Box Figures Cute Collectible Toys Birthday Gifts**BEEMAI**$24.87**69 rev1y ago](https://www.amazon.com/dp/B0FJX2BLSG) [**Firelink Dksouls Series-3 Single Box (Contains 1 Figure) Blind Box Figures Cute Collectible Toys Birthday Gifts**BEEMAI**$21.91**27 rev1y ago](https://www.amazon.com/dp/B0FJLJG9F5) [**Firelink Dksouls Series-3 6-Box Set (Contains 6 Figures No Repeat) Blind Box Figures Cute Collectible Toys Birthday Gifts**BEEMAI**$118.85**27 rev1y ago](https://www.amazon.com/dp/B0FJLLV7QZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BEEMAI Firelink Dksouls SP Face The Abyss Series Single Box (Contains 1 Figure) Blind Box Figures Cute Collectibles Birthday Gift**BEEMAI**$21.82**5.0★**▲ 371%**](https://www.amazon.com/dp/B0GGYPKMJZ) [**BEEMAI Firelink Dksouls SP Face The Abyss Series 4-Box Set (Contains 4 Figures No Repeat) Blind Box Figures Cute Collectibles Birthday Gift**BEEMAI**$83.28**5.0★**▲ 370%**](https://www.amazon.com/dp/B0GGYPN6RJ) [**TAMASHII NATIONS - Elden Ring - Malenia Blade of Miquella S.H.Figuarts Action Figure**TAMASHII NATIONS**$136.48**4.5★**▲ 303%**](https://www.amazon.com/dp/B0DSD9ZK6H) [**Dark Souls: RPG Unkindled Dice**Steamforged Games**$20.95**5.0★**▲ 300%**](https://www.amazon.com/dp/B0FQ27H1WN) [**Good Smile Company figma Fluted Armor (PS5)**Good Smile Company**$245.18**4.5★**▲ 122%**](https://www.amazon.com/dp/B0BNHMX2P4)
**~~View all trending →~~**
## **What buyers say about dark souls figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Great quality figure”*
**Value For Money**19%
*“the price is very reasonable”*
**Size-Overall**7%
*“The sizing is accurate”*
**Collectibles**7%
*“Decent figure for a collectible”*
**Gifting Purpose**6%
*“Gift”*
**Display-Overall**6%
*“it looks awesome on display”*
**Design-Overall**5%
*“The model itself looks really good”*
**Durability**3%
*“Doesn't feel like it will break easily”*
**Degree Of Motion**3%
*“is doesnt have limited movement”*
**Ease Of Use**3%
*“though the sword was hard to force into the hand everything else was easy”*
### **What buyers complain about **
**Size-Overall**28%
*“But I did notice that his sword doesnt fit all the way in his hand like the pictures so its not super secure”*
**Value For Money**11%
*“Not worth the money at all”*
**Chain/Key Quality**9%
*“Good quality, the chain with it is a little short”*
**Quality-Overall**9%
*“Low quality”*
**Add-Ons/Attachments**7%
*“The figure doesn't attach to the base”*
**Advertised Vs Actual Product**5%
*“Looks can be deceiving”*
**Assembly/Installation**5%
*“instructions for assembly weren't user friendly”*
**Strength**3%
*“most flimsy plastic available”*
**Material Quality**3%
*“is literally made of the cheapest”*
### **Top return reasons **
**Defective Material/Parts**27%
**Size-Overall**26%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Product Condition**7%
**Quality-Overall**5%
**Color**2%
**Add-Ons/Attachments**1%
**Connectivity-Overall**1%
**Mechanism Issues**1%
## **Common questions**
- **Is dark souls figure profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the dark souls figure niche?**
- 18 brands and 120 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in dark souls figure?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Chain/Key Quality. The return rate is 1.6%.
- **What does it cost to enter the dark souls figure niche?**
- Listings span $9.89–$245.18; the average listing price is $61.04 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.
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