---
title: "Dark Horse Comics — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dark-horse-comics"
last_updated: "2026-08-08T15:05:38.839Z"
locale: en
meta:
description: "Niche score 40/100 · $53K/yr market · 139K searches/yr · $63.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $53K/yr market · 139K searches/yr · $63.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Horse Comics — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **dark horse comics**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 18Conversion 8Competition 75Returns 94Price range 75Avg price 88Brand share 0Review moat 80Quality gap 13
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$63.18**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****392.46**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Great****$43.53–$119.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$53K**
$53K/yr · 139K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dark horse comics is a $53K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark horse comics market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$47K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#4,456**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 93%
**Open market**
**0%**
- Dark Horse Comics91% - Dark Horse8% - SCS Direct1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -14.9% search growth over the last 90 days.
4K3KJan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/dark-horse-comics/trend)
## **Top dark horse comics search terms**
- **dark horse comics**93K/yr+9.6%0.2% conv. - **dark horse figures**6K/yr+6.0%1.0% conv. - **dark horse deluxe**40K/yr-92.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dark-horse-comics/search-terms)
## **Top dark horse comics products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DARK HORSE COMICS Cyberpunk 2077: Panam Palmer Figure**Dark Horse Comics**$66.56**4.8★182 rev](https://www.amazon.com/dp/1506725740) [2**Dark Horse Comics The Last of Us Part II: Joel Figure 9 inches**Dark Horse Comics**$78.27**4.8★522 rev](https://www.amazon.com/dp/B09WSSMXB1) [3**Cyberpunk 2077: Songbird PVC Figure**Dark Horse Comics**$64.73**5.0★8 rev](https://www.amazon.com/dp/B0FZ9TZDDF) [4**DARK HORSE COMICS Cyberpunk 2077: V-Female Figure Multicoloured 8.5 inches**Dark Horse Comics**$53.07**4.7★574 rev](https://www.amazon.com/dp/B08HWC48QG) [5**Dark Horse - Mass Effect - Commander John Shepard PVC Figure**Dark Horse Comics**$62.19**5.0★7 rev](https://www.amazon.com/dp/B0FNKMP2BN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cyberpunk 2077: Songbird PVC Figure**Dark Horse Comics**$64.73**8 rev8mo ago](https://www.amazon.com/dp/B0FZ9TZDDF) [**Dark Horse - Mass Effect - Commander John Shepard PVC Figure**Dark Horse Comics**$62.19**7 rev11mo ago](https://www.amazon.com/dp/B0FNKMP2BN) [**Dark Horse - Mass Effect - Commander Jane Shepard PVC Figure**Dark Horse Comics**$61.43**11 rev11mo ago](https://www.amazon.com/dp/B0FNKMP42J) [**Dark Horse Comics Borderlands 3 Lilith the Firehawk Figurine 11.5-Inch PVC Multicolor**Dark Horse Comics**$93.84**5 rev1y ago](https://www.amazon.com/dp/B0D9YK91RC) [**Dark Horse Mass Effect: Legion Figure**Dark Horse Comics**$63.99**8 rev1y ago](https://www.amazon.com/dp/B0DV6G8RW3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cyberpunk 2077: Songbird PVC Figure**Dark Horse Comics**$64.73**5.0★**▲ 401%**](https://www.amazon.com/dp/B0FZ9TZDDF) [**Dark Horse - Mass Effect - Commander John Shepard PVC Figure**Dark Horse Comics**$62.19**5.0★**▲ 225%**](https://www.amazon.com/dp/B0FNKMP2BN) [**Dark Horse - Mass Effect - Commander Jane Shepard PVC Figure**Dark Horse Comics**$61.43**4.8★**▲ 178%**](https://www.amazon.com/dp/B0FNKMP42J) [**Dark Horse Mass Effect: Legion Figure**Dark Horse Comics**$63.99**5.0★**▲ 120%**](https://www.amazon.com/dp/B0DV6G8RW3) [**Dark Horse Comics Borderlands 3 Lilith the Firehawk Figurine 11.5-Inch PVC Multicolor**Dark Horse Comics**$93.84**5.0★**▲ 103%**](https://www.amazon.com/dp/B0D9YK91RC)
**~~View all trending →~~**
## **What buyers say about dark horse comics**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Good quality”*
**Collectibles**18%
*“Good to have as a figure collector”*
**Value For Money**14%
*“Good value for the money”*
**Size-Overall**7%
*“Great size and great detail”*
**Gifting Purpose**4%
*“Great for a gift”*
**Design-Overall**4%
*“design is stellar”*
**Display-Overall**3%
*“Great on display”*
**Engraving/Paint/Sublimation**3%
*“Flawless model and paint job”*
**Advertised Vs Actual Product**3%
*“Everything I expected”*
**Locally Manufactured**2%
### **What buyers complain about **
**Size-Overall**33%
*“the base is huge”*
**Defective Material/Parts**14%
*“Arrived broken”*
**Material Quality**5%
*“Somewhat cheaper material than I expected”*
**Quality-Overall**5%
*“Fair price; low quality”*
### **Top return reasons **
**Size-Overall**27%
**Advertised Vs Actual Product**17%
**Defective Material/Parts**16%
**Value For Money**14%
**Material Quality**8%
**Product Condition**6%
**Shape/Style**3%
**Color**3%
**Scratch Resistance**2%
**Display-Overall**2%
## **Common questions**
- **Is dark horse comics profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the dark horse comics niche?**
- 3 brands and 56 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dark horse comics?**
- Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Material Quality. The return rate is 1.1%.
- **What does it cost to enter the dark horse comics niche?**
- Listings span $43.53–$119.17; the average listing price is $63.18 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.
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