---
title: "Daredevil — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/daredevil"
last_updated: "2026-08-08T13:39:18.575Z"
locale: en
meta:
description: "Niche score 38/100 · $128K/yr market · 256K searches/yr · $26.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $128K/yr market · 256K searches/yr · $26.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Daredevil — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **daredevil**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 12Conversion 24Competition 78Returns 41Price range 34Avg price 95Brand share 5Review moat 90Quality gap 21
**Avg price**
**Incredible****$26.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****200.98**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$9.84–$256.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$128K**
$128K/yr · 256K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-26.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, daredevil is a $128K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **daredevil market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$156K–$208K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#67,302**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**7 **—flat
**Sellers**
**114**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**1%**
- Funko46% - Marvel34% - Shirtnado8% - Hayabusa5% - New York Fashion Police4% - LAIWANG2% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 51 weeks — -26.9% search growth over the last 90 days.
25K15KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/toys-games/daredevil/trend)
## **Top daredevil search terms**
- **daredevil shirt**71K/yr-13.9%1.2% conv. - **daredevil funko pop**83K/yr-35.2%2.7% conv. - **daredevil merch**21K/yr-19.2%0.7% conv. - **daredevil funko**17K/yr-29.4%3.1% conv. - **daredevil t shirt**12K/yr-23.0%1.3% conv. - **funko pop daredevil**11K/yr-25.4%2.3% conv. - **daredevil merchandise**9K/yr-32.3%0.3% conv. - **daredevil shirts for men**6K/yr-18.6%2.1% conv. - **marvel daredevil**7K/yr-27.1%0.1% conv. - **daredevil plush**5K/yr-10.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/daredevil/search-terms)
## **Top daredevil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Marvel: Daredevil Born Again - Daredevil - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Marvel Fans - Model Figure for Collectors**Funko**$14.63**4.9★336 rev](https://www.amazon.com/dp/B0DP7D74Y7) [2**Funko Pop! Marvel: Daredevil: Born Again - Daredevil - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Marvel Fans - Model Figure for Collectors and Display**Funko**$15.52**4.7★79 rev](https://www.amazon.com/dp/B08HH79979) [3**Shirtnado Nelson & Murdock Medium Black**Shirtnado**$18.00**4.8★19 rev](https://www.amazon.com/dp/B06WVN51VN) [4**Funko POP! Marvel: Daredevil: Born Again - Daredevil Battle Damaged**Funko**$16.07**4.9★45 rev](https://www.amazon.com/dp/B08HH81Y8B) [5**Hayabusa Marvel Hero Elite Boxing Gloves - Daredevil 12oz**Hayabusa**$256.75**4.7★512 rev](https://www.amazon.com/dp/B0CWSB4V18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Daredevil: Born Again Left Chest DD T-Shirt**Marvel**$18.52**2 rev4mo ago](https://www.amazon.com/dp/B0GR82WSH3) [**Funko Pop! Marvel: Daredevil: Born Again - Daredevil - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Marvel Fans - Model Figure for Collectors and Display**Funko**$15.52**79 rev5mo ago](https://www.amazon.com/dp/B08HH79979) [**Funko POP! Marvel: Daredevil: Born Again - Daredevil Battle Damaged**Funko**$16.07**45 rev5mo ago](https://www.amazon.com/dp/B08HH81Y8B) [**Daredevil - Oversized Pose T-Shirt**Marvel**$18.53**9 rev9mo ago](https://www.amazon.com/dp/B0FY76J2MJ) [**Funko Pop! Vinyl Daredevil Unmasked Figure Red and Black Marvel Entertainment Earth Exclusive #1547 4-inch Matt Murdock**Funko**$16.87**30 rev1y ago](https://www.amazon.com/dp/B0FH1D1QV4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hayabusa Marvel Hero Elite Boxing Gloves - Daredevil 12oz**Hayabusa**$256.75**4.7★**▲ 175%**](https://www.amazon.com/dp/B0CWSB4V18) [**Marvel Daredevil: Born Again Left Chest DD T-Shirt**Marvel**$18.52**4.5★**▲ 152%**](https://www.amazon.com/dp/B0GR82WSH3) [**Shirtnado Nelson & Murdock Medium Black**Shirtnado**$18.00**4.8★**▲ 137%**](https://www.amazon.com/dp/B06WVN51VN) [**LAIWANG Mens Color Block Hoodie-Full Zip Ultimate Heavyweight Fleece Hoodie-Camo zip up hoodie With Pocket (Claret camouflage L)**LAIWANG**$36.61**4.4★**▲ 104%**](https://www.amazon.com/dp/B08P76BZNZ) [**Nelson & Murdock Shirt Dare Tee Superhero Devil T-Shirt M Wine**New York Fashion Police**$17.87**4.5★**▲ 59%**](https://www.amazon.com/dp/B0D4B3Y62B)
**~~View all trending →~~**
## **What buyers say about daredevil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality”*
**Size-Overall**15%
*“Fits great”*
**Advertised Vs Actual Product**11%
*“Just what I was looking for”*
**Collectibles**9%
*“Good and worthy for my collection”*
**Design-Overall**7%
*“the design is really cool”*
**Value For Money**6%
*“good and fair prices”*
**Gifting Purpose**4%
*“Gift”*
**Soft Feel**4%
*“it's very soft”*
**Material Quality**3%
*“A microfiber cloth is your best friend”*
**Strength**3%
*“They hokd up well”*
### **What buyers complain about **
**Color**17%
*“Its is more yellowish”*
**Size-Overall**13%
*“Size is not accurate”*
**Durability**9%
*“Its started fallen apart worst hoodie ever do not buy waste of money garbage garbage”*
**Quality-Overall**8%
*“Cheap”*
**Connectivity-Overall**7%
*“Head was not connected”*
**Print Quality**7%
*“Print started fading after one wash”*
**Value For Money**7%
*“I just wish prices wouldnt have gone up too much :”*
**Hard Feel**2%
*“They are hard”*
**Material Quality**2%
*“Very Cheap plastic”*
**Weight Heavy**2%
*“The red tint is heavy”*
### **Top return reasons **
**Size-Overall**42%
**Color**9%
**Shape/Style**8%
**Quality-Overall**7%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Defective Material/Parts**3%
**Product Condition**3%
**Chest Fit**3%
**Gifting Purpose**2%
## **Common questions**
- **Is daredevil profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 45 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the daredevil niche?**
- 7 brands and 114 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in daredevil?**
- Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 3.7%.
- **What does it cost to enter the daredevil niche?**
- Listings span $9.84–$256.75; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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