---
title: "Dandadan Figure — $187K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dandadan-figure"
last_updated: "2026-08-08T14:18:34.610Z"
locale: en
meta:
description: "Niche score 46/100 · $187K/yr market · 356K searches/yr · $36.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $187K/yr market · 356K searches/yr · $36.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dandadan Figure — $187K/yr Amazon US Niche (2026) - Flapen"
---
# **dandadan figure**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 37Growth 23Conversion 18Competition 57Returns 79Price range 87Avg price 95Brand share 34Review moat 97Quality gap 17
**Review moat**
**Incredible****59.05**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$36.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.65–$90.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$187K**
$187K/yr · 356K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dandadan figure is a $187K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug–Sep–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dandadan figure market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$182K–$218K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#4,493**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **36%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 98%
**Open market**
**12%**
- Funko51% - Banpresto12% - Ichibansho Figure11% - TAMASHII NATIONS6% - SEGA5% - YLEAFUN3% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -3.2% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/dandadan-figure/trend)
## **Top dandadan figure search terms**
- **dandadan figure**149K/yr+3.1%0.4% conv. - **dan da dan figure**58K/yr-0.6%0.5% conv. - **dandadan funko pop**49K/yr-9.0%2.9% conv. - **dan da dan funko pop**20K/yr-17.4%3.4% conv. - **dandan figure**14K/yr-8.2%0.9% conv. - **dandadan figures**13K/yr+0.3%0.3% conv. - **funko pop dandadan**10K/yr+1.5%3.0% conv. - **dandadan funko**8K/yr+7.5%3.1% conv. - **dan dan dan figure**8K/yr+5.1%0.4% conv. - **okarun funko pop**8K/yr-42.2%3.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dandadan-figure/search-terms)
## **Top dandadan figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$15K12%$22K16%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Animation: DanDaDan - Okarun (Human) (1 in 6 Chase Chance)**Funko**$14.61**4.5★248 rev](https://www.amazon.com/dp/B08HH6MPXB) [2**Funko Pop! Animation: Dandadan - Turbo Granny - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors**Funko**$14.89**4.9★263 rev](https://www.amazon.com/dp/B08HH6G2DB) [3**Funko POP! Animation: DANDADAN - Momo Ayase**Funko**$14.79**4.8★145 rev](https://www.amazon.com/dp/B08HH67NZM) [4**Funko Pop!&Buddy: DanDaDan - Seiko & Turbo Granny - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans**Funko**$14.05**4.7★131 rev](https://www.amazon.com/dp/B0F9YW1VWB) [5**Banpresto - DanDaDan - Momo Relax Time Figure**Banpresto**$27.97**4.8★13 rev](https://www.amazon.com/dp/B0FPBM8F93)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epic Collectibles Pop Anime: Dan Da Dan- Okarun as Human (Chase Variant) Vinyl Figure Included with Box Protector Compatible for Funko**Epic Collectibles**$50.21**2 rev6mo ago](https://www.amazon.com/dp/B0GHWBY89P) [**DAN DA DAN Exclusive Funko Pop! - Okarun Running**Funko**$34.28**5 rev6mo ago](https://www.amazon.com/dp/B0GC74P3MQ) [**Dandadan FIGURIZM Okarun (Transformation) Transform Visual Ver.**Thunder Tech**$33.94**1 rev7mo ago](https://www.amazon.com/dp/B0G7CD9C84) [**Funko Pop!&Buddy: DanDaDan - Seiko & Turbo Granny - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans**Funko**$14.05**131 rev7mo ago](https://www.amazon.com/dp/B0F9YW1VWB) [**Banpresto - DanDaDan - Okarun (Transformed) Grandista Figure**Banpresto**$29.13**6 rev8mo ago](https://www.amazon.com/dp/B0FTZXBPC7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Banpresto - DanDaDan - Okarun (Transformed) Grandista Figure**Banpresto**$29.13**5.0★**▲ 345%**](https://www.amazon.com/dp/B0FTZXBPC7) [**DAN DA DAN Exclusive Funko Pop! - Okarun Running**Funko**$34.28**5.0★**▲ 314%**](https://www.amazon.com/dp/B0GC74P3MQ) [**Epic Collectibles Pop Anime: Dan Da Dan- Okarun as Human (Chase Variant) Vinyl Figure Included with Box Protector Compatible for Funko**Epic Collectibles**$50.21**4.5★**▲ 286%**](https://www.amazon.com/dp/B0GHWBY89P) [**Banpresto - DanDaDan - Momo Relax Time Figure**Banpresto**$27.97**4.8★**▲ 244%**](https://www.amazon.com/dp/B0FPBM8F93) [**Ichibansho Figure - DanDaDan - Momo (Overwhelming Monstrosity A Strong Attack!) Masterlise Collectible Statue**Ichibansho Figure**$56.90**4.9★**▲ 81%**](https://www.amazon.com/dp/B0FJN2S2FV)
**~~View all trending →~~**
## **What buyers say about dandadan figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent build quality”*
**Collectibles**19%
*“Perfect for any pop collection”*
**Value For Money**17%
*“Great deal”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Size-Overall**6%
*“I didn't realize the size and it's perfect”*
**Gifting Purpose**6%
*“Great gift”*
**Design-Overall**2%
*“the duo design makes it stand out from regular Pops”*
**Strength**2%
*“he's very sturdy 10/10”*
**Adhesion/Stickiness**1%
*“with super glue it was an easy fix”*
**Assembly/Installation**1%
*“No assembly required”*
### **What buyers complain about **
**Size-Overall**32%
*“Stand doesnt fit”*
**Advertised Vs Actual Product**24%
*“Deceptive Advertising”*
**Defective Material/Parts**18%
*“Product came damaged”*
**Strength**6%
*“Her base is a bit wobbly”*
**Weight Heavy**3%
*“front heavy”*
**Design-Overall**3%
*“Poor design”*
### **Top return reasons **
**Advertised Vs Actual Product**28%
**Value For Money**18%
**Defective Material/Parts**16%
**Drop/Impact Protection**7%
**Quality-Overall**5%
**Size-Overall**5%
**Scratch Resistance**3%
**Degree Of Motion**3%
**Mechanism Issues**3%
**Product Condition**3%
## **Common questions**
- **Is dandadan figure profitable to sell on Amazon United States?**
- The niche generates $187K/yr across 22 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the dandadan figure niche?**
- 11 brands and 143 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in dandadan figure?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Defective Material/Parts. The return rate is 1.8%.
- **When does demand for dandadan figure peak?**
- Demand peaks in Jul–Aug–Sep–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the dandadan figure niche?**
- Listings span $6.65–$90.10; the average listing price is $36.36 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.
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