---
title: "Dabi — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dabi"
last_updated: "2026-08-08T13:36:27.594Z"
locale: en
meta:
description: "Niche score 48/100 · $49K/yr market · 274K searches/yr · $33.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $49K/yr market · 274K searches/yr · $33.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dabi — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **dabi**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 12Growth 37Conversion 7Competition 79Returns 89Price range 38Avg price 95Brand share 52Review moat 56Quality gap 50
**Avg price**
**Incredible****$33.47**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****1,242.02**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.95–$228.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$49K**
$49K/yr · 274K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dabi is a $49K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dabi market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$67K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#5,932**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **35%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**257**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**22%**
- Total Anime29% - Banpresto20% - Ichibansho Figure11% - YLQANONG8% - Bioworld7% - Xuminvty4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
8K6KBlack Friday '24Holiday '24Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/dabi/trend)
## **Top dabi search terms**
- **dabi figure**67K/yr+24.2%0.5% conv. - **dabi**68K/yr+4.5%0.2% conv. - **total anime**44K/yr+21.3%0.2% conv. - **total anime figures**31K/yr-19.0%0.2% conv. - **dabi mha**10K/yr+33.6%0.3% conv. - **dabi plush**11K/yr-0.1%0.8% conv. - **dabi action figure**9K/yr+12.9%0.4% conv. - **dabi merch**7K/yr+23.3%0.2% conv. - **mha dabi**6K/yr-5.4%0.4% conv. - **my hero academia dabi**9K/yr-6.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dabi/search-terms)
## **Top dabi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Total Anime Asta - 6.5-Inch Figure with Swappable Faceplates Alternate Hands and Sword Accessories**Total Anime**$20.05**4.6★2,030 rev](https://www.amazon.com/dp/B0CNKRG4SS) [2**YLQANONG MHA Look Up Figures Toga Himiko/Shigaraki Tomura/Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine**YLQANONG**$7.19**4.7★16 rev](https://www.amazon.com/dp/B0G3VFTM84) [3**Banpresto - My Hero Academia - Dabi vol. 7 Bandai Spirits The Evil Villains Figure**Banpresto**$27.27**4.8★641 rev](https://www.amazon.com/dp/B0BJYRQZZC) [4**Total Anime Izuku Midoriya - 6.5-Inch Scale Figure with Swappable Faceplates Alternate Hands and Energy Effects**Total Anime**$21.36**4.6★2,030 rev](https://www.amazon.com/dp/B0CNKRXFFC) [5**Ichibansho Figure - My Hero Academia - Dabi (On Top of Happiness) Masterlise Collectible Statue**Ichibansho Figure**$60.76**4.7★31 rev](https://www.amazon.com/dp/B0FJP397YT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YLQANONG MHA Look Up Figures Toga Himiko/Shigaraki Tomura/Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine**YLQANONG**$7.19**16 rev8mo ago](https://www.amazon.com/dp/B0G3VFTM84) [**Total Anime Asta - 6.5-Inch Figure with Swappable Faceplates Alternate Hands and Sword Accessories**Total Anime**$20.05**2,030 rev9mo ago](https://www.amazon.com/dp/B0CNKRG4SS) [**Total Anime Dabi - 6.5-Inch Figure with Swappable Faceplates Alternate Hands and Energy Effects**Total Anime**$20.61**2,030 rev9mo ago](https://www.amazon.com/dp/B0D6GSVGHC) [**Banpresto - My Hero Academia - Dabi The Evil Villains DX Figure**Banpresto**$29.66**5 rev10mo ago](https://www.amazon.com/dp/B0FQK2MY2G) [**Ichibansho Figure - My Hero Academia - Dabi (On Top of Happiness) Masterlise Collectible Statue**Ichibansho Figure**$60.76**31 rev1y ago](https://www.amazon.com/dp/B0FJP397YT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**My Hero Academia Dabi Distressed Box Crew Neck Short Sleeve Tofu Mens T-Shirt-Small Off-White**Bioworld**$18.09**4.6★**▲ 243%**](https://www.amazon.com/dp/B0BZN43H71) [**Anime MHA Shoes Unisex Canvas Sneakers High Top Lace ups Bakugou Katsuki Todoroki Shoto Hawks Dabi Shoes**ACEFAST INC**$44.34**4.5★**▲ 229%**](https://www.amazon.com/dp/B0B462NVF2) [**Anime MHA Shoes Unisex Canvas Sneakers High Top Lace ups Bakugou Katsuki Todoroki Shoto Hawks Dabi Shoes**ACEFAST INC**$44.60**4.5★**▲ 185%**](https://www.amazon.com/dp/B0B462X4TM) [**YLQANONG MHA Look Up Figures Toga Himiko/Shigaraki Tomura/Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine**YLQANONG**$7.19**4.7★**▲ 135%**](https://www.amazon.com/dp/B0G3VFTM84) [**Total Anime AKI Hayakawa - 6.5-Inch Figure with Swappable Faceplates Alternate Hands Weapons and Fox Devil**Total Anime**$19.62**4.6★**▲ 106%**](https://www.amazon.com/dp/B0CNKQ55VV)
**~~View all trending →~~**
## **What buyers say about dabi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Cheap price”*
**Quality-Overall**17%
*“Great quality and the coloring on him is great”*
**Collectibles**11%
*“Collection”*
**Size-Overall**10%
*“its a nice size”*
**Fun/Entertainment Experience**7%
*“Toy”*
**Advertised Vs Actual Product**3%
*“Pretty much as advertised”*
**Strength**3%
*“he is very stable”*
**Gifting Purpose**3%
*“Great gift”*
**Color**2%
*“Very colorful”*
**Assembly/Installation**2%
*“Easy to put up”*
### **What buyers complain about **
**Size-Overall**32%
*“his feet do not fit in the base right”*
**Durability**13%
*“breaks to easy so carfule”*
**Quality-Overall**7%
*“Cheaply made and overpriced”*
**Defective Material/Parts**6%
*“Missing pieces, broken sword”*
**Advertised Vs Actual Product**5%
*“The Dabi figure is not as pictured”*
**Value For Money**5%
*“bit expensive tho”*
**Display-Overall**2%
*“Its a very bad only for display”*
**Strength**2%
*“The legs break easily”*
### **Top return reasons **
**Defective Material/Parts**32%
**Size-Overall**11%
**Value For Money**11%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Durability**5%
**Add-Ons/Attachments**5%
**Degree Of Motion**2%
**Adjustability/Rotatability/Reclining**2%
## **Common questions**
- **Is dabi profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 49 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the dabi niche?**
- 22 brands and 257 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in dabi?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.
- **When does demand for dabi peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the dabi niche?**
- Listings span $3.95–$228.00; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 1,242 reviews — the moat a new listing must climb.
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