---
title: "D6 Dice — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/d6-dice"
last_updated: "2026-08-08T12:59:13.733Z"
locale: en
meta:
description: "Niche score 46/100 · $81K/yr market · 233K searches/yr · $15.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $81K/yr market · 233K searches/yr · $15.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "D6 Dice — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **d6 dice**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 20Growth 27Conversion 27Competition 78Returns 96Price range 78Avg price 77Brand share 20Review moat 72Quality gap 18
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Great****$6.62–$46.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.92**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****602.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$81K**
$81K/yr · 233K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, d6 dice is a $81K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **d6 dice market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#367**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **57%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**95**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 77%
**Open market**
**6%**
- Chessex60% - Games Workshop15% - Handan11% - Foilswirl3% - Baron of Dice2% - PECHOI2% - Open — no brand owns it (7 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/d6-dice/trend)
## **Top d6 dice search terms**
- **chessex dice**71K/yr-2.0%1.2% conv. - **warhammer dice**45K/yr+7.4%1.5% conv. - **chessex**37K/yr+12.8%0.6% conv. - **warhammer 40k dice**20K/yr-2.1%1.3% conv. - **chessex dice set**23K/yr-17.7%1.0% conv. - **chessex d6**13K/yr+15.8%1.4% conv. - **40k dice**8K/yr+0.2%2.3% conv. - **chessex polyhedral dice set**4K/yr+11.4%1.1% conv. - **chessex 12mm d6**5K/yr+17.9%0.9% conv. - **warhammer dice set**4K/yr-0.7%2.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/d6-dice/search-terms)
## **Top d6 dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chessex Pound O Dice | 1 lb Bulk Polyhedral Assortment with Approx 100 Factory Seconds Plus Bonus 7-Die RPG Set | for DND Pathfinder and Tabletop Gaming | Mixed Colors and Styles**Chessex**$30.50**4.7★3,006 rev](https://www.amazon.com/dp/B008C0KXYS) [2**Games Workshop Warhammer Dice**Games Workshop**$13.75**5.0★5 rev](https://www.amazon.com/dp/B0GTFZWW1V) [3**Chessex Nebula 16mm d6 Wisteria/White w/Luminary Dice Block (12 dice)**Chessex**$12.83**4.8★355 rev](https://www.amazon.com/dp/B08ZT4J1PC) [4**36 of Pack 12MM 6 Sided MINI Dice Set Pearl Pattern Game Dice Set 6 Sided Standard Dices for Yahtzee Bunco or Teaching Math with Portable Plastic Box(Green Pearl)**Handan**$10.06**4.8★1,097 rev](https://www.amazon.com/dp/B0C8B7CNWH) [5**Chessex Dice Set 10mm Nebula Nocturnal/Blue Luminary Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% (CHX20557)**Chessex**$8.30**4.6★182 rev](https://www.amazon.com/dp/B09W8S5BYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Games Workshop Warhammer Dice**Games Workshop**$13.75**5 rev4mo ago](https://www.amazon.com/dp/B0GTFZWW1V) [**Baron of Dice Lords of The Night Resin Dice - Set of 25 (Round)**Baron of Dice**$37.99**3 rev2y ago](https://www.amazon.com/dp/B0D3VHRF9Y) [**Foilswirl 144 Pcs 12mm 6 Sided Mini Dice Set for School Classroom Table Games D6 Game Standard Dice with Portable Plastic Box for Teaching Math Learning (Classic Color)**Foilswirl**$26.40**135 rev2y ago](https://www.amazon.com/dp/B0D3F6L7TK) [**36 Pieces 12mm 6 Sided Mini Dice Set Pearl Pattern D6 Game Dice Set 6 Sided Standard Game Dice for Board Games Dice Games Classroom Teaching Dices Game with Portable Gaming Box(Black)**PECHOI**$10.00**465 rev2y ago](https://www.amazon.com/dp/B0CGF159CK) [**36 of Pack 12MM 6 Sided MINI Dice Set Pearl Pattern Game Dice Set 6 Sided Standard Dices for Yahtzee Bunco or Teaching Math with Portable Plastic Box(Green Pearl)**Handan**$10.06**1,097 rev3y ago](https://www.amazon.com/dp/B0C8B7CNWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Games Workshop Warhammer Dice**Games Workshop**$13.75**5.0★**▲ 264%**](https://www.amazon.com/dp/B0GTFZWW1V) [**Baron of Dice Lords of The Night Resin Dice - Set of 25 (Round)**Baron of Dice**$37.99**4.7★**▲ 171%**](https://www.amazon.com/dp/B0D3VHRF9Y) [**Kill Team: Blooded Dice Set**Games Workshop**$14.06**4.7★**▲ 97%**](https://www.amazon.com/dp/B0B21LZXJZ) [**Chessex CHX25408 Dice-Opaque Black/White Set**Chessex**$6.62**4.7★**▲ 93%**](https://www.amazon.com/dp/B077YC6JY1) [**Chessex Dice d6 Sets: Marble Ivory with Black - 16mm Six Sided Die (12) Block of Dice**Chessex**$13.00**4.7★**▲ 64%**](https://www.amazon.com/dp/B0011WOEMG)
**~~View all trending →~~**
## **What buyers say about d6 dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Long lasting quality”*
**Value For Money**20%
*“Good value for the money”*
**Color**10%
*“fun color”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Brightness/Shine/Glow**5%
*“They do glow in the dark”*
**Trivia Games**3%
*“Good dice for miniature gaming”*
**Gifting Purpose**3%
*“My friends loves this gift”*
**Collectibles**3%
*“Fine dice for any collection”*
**Ease Of Use**3%
*“Very useful”*
**Design-Overall**3%
*“Looks cool, Nicely made, Who knew that DND would still be popular 50 years later with todays kids”*
### **What buyers complain about **
**Size-Overall**28%
*“not to the size I needed”*
**Color**15%
*“wish you could pick the color”*
**Quality-Overall**13%
*“Poor quality control”*
**Value For Money**4%
*“Is not worth $18 when you can get it at chessex for $5”*
**Ease Of Use**4%
*“couldnt get them out”*
**Touch/Button Controls**4%
*“Button on one of the trays is faulty”*
**Brightness/Shine/Glow**3%
*“they dont glow for very long”*
**Shape/Style**2%
*“there are literally 10 that aren't of the exact style”*
**Defective Material/Parts**2%
*“However some of the dice have physical defects. destroyed”*
**Strength**1%
*“Fragile box”*
### **Top return reasons **
**Size-Overall**69%
**Advertised Vs Actual Product**8%
**Color**7%
**Defective Material/Parts**7%
**Value For Money**3%
**Quality-Overall**3%
**Functionality-Overall**2%
**Material Quality**1%
**Touch/Button Controls**1%
**Product Condition**1%
## **Common questions**
- **Is d6 dice profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 47 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the d6 dice niche?**
- 13 brands and 95 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in d6 dice?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 0.9%.
- **When does demand for d6 dice peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the d6 dice niche?**
- Listings span $6.62–$46.00; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.
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