---
title: "D100 — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/d100"
last_updated: "2026-08-08T13:36:31.588Z"
locale: en
meta:
description: "Niche score 49/100 · $57K/yr market · 142K searches/yr · $17.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $57K/yr market · 142K searches/yr · $17.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "D100 — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **d100**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 18Conversion 29Competition 78Returns 96Price range 80Avg price 82Brand share 47Review moat 80Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****402.18**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.91–$40.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$57K**
$57K/yr · 142K searches
According to Flapen's Amazon United States niche tracking, d100 is a $57K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **d100 market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$70K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#335**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 88%
**Open market**
**18%**
- Poludie30% - DNDND19% - AUSTOR11% - CiaraQ8% - WizardsArcanum8% - FTNNGIME6% - Open — no brand owns it (7 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/d100/trend)
## **Top d100 search terms**
- **d100**68K/yr-12.2%1.9% conv. - **d100 dice**31K/yr-17.6%1.8% conv. - **100 sided dice**26K/yr-17.1%2.0% conv. - **100 sided die**7K/yr-3.2%2.3% conv. - **d 100**5K/yr+6.5%1.6% conv. - **d 100 dice**5K/yr-21.4%1.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/d100/search-terms)
## **Top d100 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Poludie 100 Sided Polyhedral Dice Single D100 Game Dice 100 Sided Cube with Black Pouch D100 die 48 mm (Black with Blue Number)**Poludie**$9.18**4.3★602 rev](https://www.amazon.com/dp/B09LCJ8T73) [2**Poludie 100 Sided Polyhedral Dice Single D100 Game Dice 100 Sided Cube with Black Pouch D100 die 48 mm (Black with Red Number)**Poludie**$9.41**4.3★602 rev](https://www.amazon.com/dp/B09H4C2WVL) [3**AUSTOR 15 Pieces Complete Polyhedral Dice Set D3-D100 Game Dice Set with a Leather Drawstring Storage Bag for Role Playing Table Games(Black & Red)**AUSTOR**$11.41**4.6★1,209 rev](https://www.amazon.com/dp/B0B4J76VFH) [4**Poludie Upgraded D100 Die - 100 Sided Polyhedral Dice 50mm for D&D Games - Single Cube With Metal Storage Tin (T Purple/Blue Font)**Poludie**$12.85**4.7★179 rev](https://www.amazon.com/dp/B0C777MW3B) [5**CiaraQ DND Polyhedral Dice Set (15pcs) D4-D100 Game Dice with Dice Bag**CiaraQ**$10.02**4.7★437 rev](https://www.amazon.com/dp/B0BTM8H2PF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WizardsArcanum Enchanted Hollow Metal D100 Dice - 50mm DND Dice for d&d RPG & Tabletop Games for Gamers Dm with a Leather Bag (Blood)**WizardsArcanum**$22.14**55 rev1y ago](https://www.amazon.com/dp/B0FG33VZG3) [**WizardsArcanum Enchanted Hollow Metal D100 Dice - 50mm DND Dice for d&d RPG & Tabletop Games for Gamers Dm with a Leather Bag (Colorful)**WizardsArcanum**$22.25**55 rev1y ago](https://www.amazon.com/dp/B0FG67MXCL) [**Liquid core D100 Dice Single 100 Sided 50mm DND dice D100 Dice for Dungeons and Dragons Polyhedral Role Playing GameWarhammer 40K Sci-Fi War or Crime Theme Tabletop Gamesd100 Green**FTNNGIME**$24.40**43 rev1y ago](https://www.amazon.com/dp/B0DK7Q1887) [**IvyFieldDice 6 Sets Complete Polyhedral Dice Set D3-D100 (15 pcs) for TRPG Tabletop Games (Black)**IvyFieldDice**$40.79**55 rev1y ago](https://www.amazon.com/dp/B0DG56NSHS) [**Liquid core D100 Dice Single 100 Sided 50mm DND dice D100 Dice for Dungeons and Dragons Polyhedral Role Playing GameWarhammer 40K Sci-Fi War or Crime Theme Tabletop Games**FTNNGIME**$24.67**43 rev2y ago](https://www.amazon.com/dp/B0D9KHVJ7V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WizardsArcanum Enchanted Hollow Metal D100 Dice - 50mm DND Dice for d&d RPG & Tabletop Games for Gamers Dm with a Leather Bag (Blood)**WizardsArcanum**$22.14**4.4★**▲ 161%**](https://www.amazon.com/dp/B0FG33VZG3) [**CiaraQ DND Polyhedral Dice Set (15pcs) D4-D100 Game Dice with Dice Bag**CiaraQ**$10.02**4.7★**▲ 143%**](https://www.amazon.com/dp/B0BTM8H2PF) [**DNDND Liquid Core D100 Dice with Floating Dragon Eye | 50mm Large 100 Sided Die | Handmade Resin Dragon Eye Dice for DND RPG Games | with Velvet Pouch**DNDND**$29.77**4.7★**▲ 66%**](https://www.amazon.com/dp/B0FVRW4FS4) [**Liquid core D100 Dice Single 100 Sided 50mm DND dice D100 Dice for Dungeons and Dragons Polyhedral Role Playing GameWarhammer 40K Sci-Fi War or Crime Theme Tabletop Gamesd100 Green**FTNNGIME**$24.40**4.1★**▲ 59%**](https://www.amazon.com/dp/B0DK7Q1887) [**Poludie Upgraded D100 Die - 100 Sided Polyhedral Dice 50mm for D&D Games - Single Cube With Metal Storage Tin (T Purple/Blue Font)**Poludie**$12.85**4.7★**▲ 40%**](https://www.amazon.com/dp/B0C777MW3B)
**~~View all trending →~~**
## **What buyers say about d100**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“They are fair and balanced”*
**Color**15%
*“Numbers brightly colored”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Value For Money**8%
*“Its also a good value for your money”*
**Weight Heavy**6%
*“appears to be weighted evenly”*
**Fun/Entertainment Experience**5%
*“Hilarious”*
**Strength**4%
*“Very solid and sturdy”*
**Ease Of Use**3%
*“easy to read”*
**Trivia Games**3%
*“These are great for betting on ones life while playing Russian roulette with the homeless for cash”*
**Soft Feel**2%
*“Rolling it is smooth”*
### **What buyers complain about **
**Print Quality**17%
*“The dice are fine except that three of them are misprinted”*
**Color**17%
*“some of it is blue-ish”*
**Weight Heavy**13%
*“It's heavy”*
**Leak-Proof**8%
*“Liquid was leaking out of the product when I opened it up”*
**Advertised Vs Actual Product**6%
*“They are misrepresenting their product”*
**Thickness**4%
*“Very dense”*
**Ease Of Use**3%
*“as it can be tricky to read at first”*
**Value For Money**2%
*“Not a huge deal”*
**Weight Light**2%
*“only just lighter”*
**Size-Overall**2%
*“Its a bit bigger than a golf ball”*
### **Top return reasons **
**Color**30%
**Functionality-Overall**19%
**Size-Overall**14%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**6%
**Weight Heavy**5%
**Quality-Overall**5%
**Value For Money**5%
**Sharpness**2%
**Display-Overall**2%
## **Common questions**
- **Is d100 profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the d100 niche?**
- 13 brands and 16 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in d100?**
- Top complaints mined from reviews: Print Quality, Color, Weight Heavy. The return rate is 0.8%.
- **When does demand for d100 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the d100 niche?**
- Listings span $8.91–$40.79; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.
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