---
title: "Trend — custom playing cards - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/custom-playing-cards/trend"
last_updated: "2026-08-08T13:41:10.527Z"
locale: en
meta:
  description: "Niche score 52/100 · $73K/yr market · 229K searches/yr · $17.73 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $73K/yr market · 229K searches/yr · $17.73 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — custom playing cards - Flapen"
---

# **custom playing cards**

**Worth a look**

Shows low returns (1.0%), but a small market ($73K/yr) keeps it on the watch list.

Market size 18Growth 37Conversion 22Competition 69Returns 94Price range 77Avg price 82Brand share 82Review moat 61Quality gap 24

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.73–$42.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,069.36**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+9.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$73K**

$73K/yr · 229K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend