---
title: "Crayons — $7.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/crayons"
last_updated: "2026-08-08T05:16:32.186Z"
locale: en
meta:
description: "Niche score 60/100 · $7.0M/yr market · 5.4M searches/yr · $13.58 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $7.0M/yr market · 5.4M searches/yr · $13.58 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Crayons — $7.0M/yr Amazon US Niche (2026) - Flapen"
---
# **crayons**
**Launch it**
A $7.0M/yr market growing +29.2% this quarter with returns at 0.7% — clears our launch bar.
Market size 99Growth 56Conversion 86Competition 59Returns 96Price range 72Avg price 63Brand share 0Review moat 23Quality gap 16
**Market size**
**Incredible****$7.0M**
$7.0M/yr · 5.4M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$0.87–$51.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.58**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+29.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,622.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crayons is a $7.0M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Launch it — 60/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crayons market data**
- **Units sold / yr**
- **600K–800K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$8.1M–$10.9M**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**595**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**0%**
- Crayola84% - Cra-Z-Art13% - Officygnet2% - Madisi1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.
225K175KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/crayons/trend)
## **Top crayons search terms**
- **crayons**3.3M/yr+31.2%7.1% conv. - **crayola crayons**1.1M/yr+47.8%6.1% conv. - **crayons for kids ages 4-8**239K/yr-22.8%10.0% conv. - **crayon**180K/yr+23.6%3.6% conv. - **kids crayons**137K/yr-9.3%5.6% conv. - **crayons crayola**67K/yr+41.3%4.8% conv. - **crayons for kids**78K/yr-19.2%3.5% conv. - **crayons for toddlers 3-5**30K/yr+22.3%10.6% conv. - **crayolas**33K/yr+71.0%2.6% conv. - **crayones**36K/yr+50.8%1.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/crayons/search-terms)
## **Top crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$282K8%$563K12%$845K16%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Crayons 24 ct (Pack of 2)**Crayola**$7.09**4.8★12,078 rev](https://www.amazon.com/dp/B0096XWNNY) [2**Crayola Crayons Bundle (3 Pack)**Crayola**$8.45**4.8★3,092 rev](https://www.amazon.com/dp/B00MOYTKRE) [3**Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential**Cra-Z-Art**$1.68**4.6★4,689 rev](https://www.amazon.com/dp/B00KDCIA0M) [4**Crayola Crayons Bulk (24 Packs) Teacher Classroom Must Haves & Essentials School Supplies for Kids Gifts Ages 3+**Crayola**$23.60**4.8★7,509 rev](https://www.amazon.com/dp/B00Y4QBJAQ) [5**Crayola Mini Twistables Crayons for Kids (50ct) Cute Back to School Supplies for Kids Crayons for Coloring Books Gift for Toddlers Girls & Boys Arts & Crafts 3+**Crayola**$12.42**4.7★50,545 rev](https://www.amazon.com/dp/B07D4T2XKB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crayola Crayon Tub Limited Edition Colors (288ct) Bulk Coloring Crayons for Kids with Storage Tub Classroom & Art Supplies for Teachers Ages 3+**Crayola**$28.80**727 rev1y ago](https://www.amazon.com/dp/B0DQLSRGKG) [**Crayola Crayon Box (64 Count) With Limited Edition Colors & Plastic Case Arts & Crafts Coloring Supplies for Kids Back to School Essentials Ages 3+**Crayola**$10.04**917 rev1y ago](https://www.amazon.com/dp/B0F5CHKX4F) [**16 Colors Jumbo Crayons for Toddlers Washable Easy to Hold Large Crayons for Kids Ages 4-8 Non-Toxic Crayon for School Art Supplies Classroom Must Haves Birthday Easter Gifts for Boys Girls**Officygnet**$14.90**338 rev1y ago](https://www.amazon.com/dp/B0DNWPMZB9) [![Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/41LPb9f9ScL.jpg)**Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ \[Amazon Exclusive\]**Crayola**$24.72**6,912 rev6y ago](https://www.amazon.com/dp/B084ZQVW1W) [**Crayola Crayons 24 Colors (Pack of 4)**Crayola**$9.81**791 rev6y ago](https://www.amazon.com/dp/B081RVHCVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Crayons Bulk School Supplies For Kids 24 Count Crayon Box (Pack Of 6) Assorted Colors**Crayola**$12.50**4.8★**▲ 242%**](https://www.amazon.com/dp/B00LK0NFMY) [**Crayola Crayons 24 ct (Pack of 2)**Crayola**$7.09**4.8★**▲ 237%**](https://www.amazon.com/dp/B0096XWNNY) [**Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential**Cra-Z-Art**$1.68**4.6★**▲ 131%**](https://www.amazon.com/dp/B00KDCIA0M) [**Crayola Classic Color Pack Crayons 16 ea (Pack of 2)**Crayola**$7.00**4.8★**▲ 42%**](https://www.amazon.com/dp/B00ECIFYT8) [**Crayola Crayon Classpack Teacher Classroom Must Haves Bulk Back to School Supplies Elementary & Kindergarten Wishlist 16 Colors (50 Each) 800 Ct**Crayola**$51.20**4.8★**▲ 39%**](https://www.amazon.com/dp/B00006IBPK)
**~~View all trending →~~**
## **What buyers say about crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Beautiful colors”*
**Quality-Overall**17%
*“Great variety”*
**Value For Money**11%
*“Good deal”*
**Ease Of Use**5%
*“- easy for my toddler to hold”*
**Size-Overall**5%
*“Just the right size”*
**Durability**5%
*“It is durable”*
**Fun/Entertainment Experience**5%
*“a lot of fun”*
**Gifting Purpose**4%
*“Birthday gift”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
**Sharpness**2%
*“These remain sharp”*
### **What buyers complain about **
**Color**40%
*“Dull color”*
**Quality-Overall**11%
*“Boxes are not good quality”*
**Durability**11%
*“But they are not durable”*
**Size-Overall**5%
*“Size confusion”*
**Product Condition**4%
*“This product was used”*
**Value For Money**3%
*“Not a great presentation at any price”*
**Ease Of Use**2%
*“Harder to use”*
**Sharpness**2%
*“I couldn't sharpen regular colored pencils”*
**Strength**2%
*“And breaks apart fairly quickly”*
**Thickness**1%
*“thick like typical crayons are”*
### **Top return reasons **
**Value For Money**34%
**Color**14%
**Size-Overall**12%
**Defective Material/Parts**8%
**Product Condition**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**3%
**Functionality-Overall**3%
**Gifting Purpose**3%
**Leak-Proof**1%
## **Common questions**
- **Is crayons profitable to sell on Amazon United States?**
- The niche generates $7.0M/yr across 30 tracked products. 90-day search growth is +29.2%. Flapen's verdict: Launch it (60/100).
- **How competitive is the crayons niche?**
- 4 brands and 595 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in crayons?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.7%.
- **When does demand for crayons peak?**
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the crayons niche?**
- Listings span $0.87–$51.20; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 7,623 reviews — the moat a new listing must climb.
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