---
title: "Trend — crayons for adult coloring - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/crayons-for-adult-coloring/trend"
last_updated: "2026-08-08T07:01:11.857Z"
locale: en
meta:
  description: "Niche score 60/100 · $7.1M/yr market · 5.5M searches/yr · $13.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $7.1M/yr market · 5.5M searches/yr · $13.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — crayons for adult coloring - Flapen"
---

# **crayons for adult coloring**

**Launch it**

A $7.1M/yr market growing +26.7% this quarter with returns at 0.7% — clears our launch bar.

Market size 99Growth 54Conversion 85Competition 60Returns 96Price range 72Avg price 63Brand share 0Review moat 23Quality gap 16

**Market size**

**Incredible****$7.1M**

$7.1M/yr · 5.5M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$0.87–$51.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.58**

avg listing price — sweet spot $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+26.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,622.87**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend