---
title: "Crayon Holder — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/crayon-holder"
last_updated: "2026-08-08T13:37:16.103Z"
locale: en
meta:
description: "Niche score 56/100 · $102K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $102K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crayon Holder — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **crayon holder**
**Worth a look**
Shows a sweet-spot price point ($22.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 64Conversion 23Competition 79Returns 82Price range 78Avg price 95Brand share 74Review moat 26Quality gap 30
**Avg price**
**Incredible****$22.88**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$5.14–$51.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+43.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,933.51**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$102K**
$102K/yr · 247K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, crayon holder is a $102K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crayon holder market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$183K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#581**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**60%**
Top 20: 89%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**35%**
- Crayola36% - Wenqik10% - Gueevin5% - Citylife5% - ARSTPEOE4% - OKKOSTAR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.1% search growth over the last 90 days.
13K8KBlack Friday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/crayon-holder/trend)
## **Top crayon holder search terms**
- **crayon organizer**73K/yr+67.9%0.9% conv. - **crayon organizer for classroom**27K/yr+432.2%0.8% conv. - **crayon caddy**24K/yr+20.3%0.7% conv. - **crayola crayons 120**17K/yr-20.6%3.8% conv. - **big box of crayons**12K/yr+4.9%4.8% conv. - **crayon bucket**6K/yr+174.3%1.2% conv. - **crayon organizer for kids**18K/yr-44.4%1.1% conv. - **crayon tub**11K/yr-14.6%4.5% conv. - **120 crayola crayons**6K/yr+12.8%1.8% conv. - **large box of crayons**6K/yr+4.5%6.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/crayon-holder/search-terms)
## **Top crayon holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Ultimate Crayon Box Collection (152ct) Cute School Supplies for Kids Bulk Crayons Caddy Kindergarten & Elementary Classroom Must Haves Ages 3+**Crayola**$18.62**4.8★18,693 rev](https://www.amazon.com/dp/B00CI6J3HA) [2**Wenqik 12 Pcs/ 4 Pack Plastic Crayon Organizer for Classroom Back to School Crayon Storage Boxes for Marker Pen Art Craft Supplies Crayons Drawer Container for Classroom Office Table with Color Label**Wenqik**$35.92**4.8★12 rev](https://www.amazon.com/dp/B0G4WBQHRD) [3![Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/41LPb9f9ScL.jpg)**Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ \[Amazon Exclusive\]**Crayola**$24.72**4.8★6,912 rev](https://www.amazon.com/dp/B084ZQVW1W) [4**Crayola Crayon Tub Limited Edition Colors (288ct) Bulk Coloring Crayons for Kids with Storage Tub Classroom & Art Supplies for Teachers Ages 3+**Crayola**$28.80**4.8★727 rev](https://www.amazon.com/dp/B0DQLSRGKG) [5**18 Pack Crayon Organizer for Classroom Stackable Crayon Storage Drawers with 24 Stickers Plastic Desktop Pen Art Craft Organization and Makeup Organizer for Classroom Stationary Office**Gueevin**$39.49**2.0★2 rev](https://www.amazon.com/dp/B0GS1MZZHS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wenqik 12 Pcs/ 6 Pack Acrylic Crayon Organizer for Classroom Back to School Clear Crayon Storage Boxes for Marker Pen Art Craft Supplies Crayons Holder Drawer for Classroom Office Table with Labels**Wenqik**$38.91**12 rev2mo ago](https://www.amazon.com/dp/B0H261BKCQ) [**18 Pack Crayon Organizer for Classroom Stackable Crayon Storage Drawers with 24 Stickers Plastic Desktop Pen Art Craft Organization and Makeup Organizer for Classroom Stationary Office**Gueevin**$39.49**2 rev4mo ago](https://www.amazon.com/dp/B0GS1MZZHS) [**Maitys 13 Pcs Crayon Holder Organizer Set 12 Cups on 1 Stand Wooden Colored Pen Holder Crayon Dispenser Classroom Storage Organizer Back to School Storage Caddy Case Art Craft for Classroom**Maitys**$31.22**4 rev6mo ago](https://www.amazon.com/dp/B0GK8HF53L) [**Wenqik 12 Pcs/ 4 Pack Plastic Crayon Organizer for Classroom Back to School Crayon Storage Boxes for Marker Pen Art Craft Supplies Crayons Drawer Container for Classroom Office Table with Color Label**Wenqik**$35.92**12 rev7mo ago](https://www.amazon.com/dp/B0G4WBQHRD) [**Crayon Organizer for Classroom 12 Compartment Colored Crayon Holder Organizer Classroom Storage Caddy Case Crayon Holder for Kids Wooden Crayon Organizers for Classroom School Art Storage Supplies**HALAGAS**$18.83**6 rev10mo ago](https://www.amazon.com/dp/B0FPQ5HYY1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**18 Pack Crayon Organizer for Classroom Stackable Crayon Storage Drawers with 24 Stickers Plastic Desktop Pen Art Craft Organization and Makeup Organizer for Classroom Stationary Office**Gueevin**$39.49**2.0★**▲ 298%**](https://www.amazon.com/dp/B0GS1MZZHS) [**Wenqik 12 Pcs/ 4 Pack Plastic Crayon Organizer for Classroom Back to School Crayon Storage Boxes for Marker Pen Art Craft Supplies Crayons Drawer Container for Classroom Office Table with Color Label**Wenqik**$35.92**4.8★**▲ 296%**](https://www.amazon.com/dp/B0G4WBQHRD) [**Wenqik 12 Pcs/ 6 Pack Acrylic Crayon Organizer for Classroom Back to School Clear Crayon Storage Boxes for Marker Pen Art Craft Supplies Crayons Holder Drawer for Classroom Office Table with Labels**Wenqik**$38.91**4.8★**▲ 293%**](https://www.amazon.com/dp/B0H261BKCQ) [**Maitys 13 Pcs Crayon Holder Organizer Set 12 Cups on 1 Stand Wooden Colored Pen Holder Crayon Dispenser Classroom Storage Organizer Back to School Storage Caddy Case Art Craft for Classroom**Maitys**$31.22**4.0★**▲ 272%**](https://www.amazon.com/dp/B0GK8HF53L) [**Aymolas Crayon Organizer Crayon Holder for Back to School School Supplies**Aymolas**$19.19**4.8★**▲ 86%**](https://www.amazon.com/dp/B0F6MRLF22)
**~~View all trending →~~**
## **What buyers say about crayon holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Great variety”*
**Size-Overall**11%
*“fits all my needs”*
**Storage Capacity**10%
*“Holds so many things”*
**Color**10%
*“Great assortment of colors”*
**Strength**7%
*“The box itself is sturdy”*
**Ease Of Use**7%
*“Easy to Use”*
**Value For Money**5%
*“Good Value”*
**Advertised Vs Actual Product**5%
*“As described”*
**Durability**4%
*“Sturdy, durable”*
**Document Organizing/Classification**3%
*“Great Organizer for the Classroom”*
### **What buyers complain about **
**Size-Overall**20%
*“big”*
**Color**17%
*“Faded pigment”*
**Quality-Overall**8%
*“The quality of this box is not as good as it was described”*
**Strength**5%
*“so flimsy”*
**Material Quality**5%
*“Cheap material”*
**Value For Money**4%
*“way overpriced for what you get”*
**Durability**3%
*“how easily they break”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Thickness**2%
*“Cheap thin plastic”*
**Product Condition**1%
*“This product was used”*
### **Top return reasons **
**Size-Overall**56%
**Value For Money**5%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Color**5%
**Bin Capacity**3%
**Material Quality**3%
**Storage Capacity**3%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is crayon holder profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 53 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +43.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the crayon holder niche?**
- 36 brands and 121 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in crayon holder?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.6%.
- **When does demand for crayon holder peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the crayon holder niche?**
- Listings span $5.14–$51.20; the average listing price is $22.88 (sweet spot $15–$100). The average incumbent carries 3,934 reviews — the moat a new listing must climb.
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