---
title: "Crayola Easel — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/crayola-easel"
last_updated: "2026-08-08T14:17:58.897Z"
locale: en
meta:
description: "Niche score 32/100 · $71K/yr market · 106K searches/yr · $67.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $71K/yr market · 106K searches/yr · $67.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crayola Easel — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **crayola easel**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 21Conversion 12Competition 26Returns 73Price range 76Avg price 87Brand share 3Review moat 47Quality gap 28
**Avg price**
**Great****$67.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$41.91–$118.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,812.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$71K**
$71K/yr · 106K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, crayola easel is a $71K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crayola easel market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$134K–$168K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#885**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Crayola49% - Step228% - Fisher-Price14% - Weudear4% - Basytodio3% - Hape1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -7.0% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/crayola-easel/trend)
## **Top crayola easel search terms**
- **crayola easel**18K/yr-11.3%0.7% conv. - **step 2 easel**8K/yr+24.5%1.8% conv. - **crayola easel for kids**8K/yr-4.6%0.8% conv. - **fisher price easel**10K/yr-6.9%0.5% conv. - **crayola art easel**4K/yr-6.3%0.5% conv. - **fisher price laugh and learn table**5K/yr+29.0%0.0% conv. - **fisher price 4 in 1 activity table and easel**7K/yr+65.7%0.7% conv. - **fisher price 4 in 1 activity table**18K/yr-37.8%1.8% conv. - **crayola projector easel**5K/yr-32.4%0.4% conv. - **4 in 1 activity table**4K/yr-59.2%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/crayola-easel/search-terms)
## **Top crayola easel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Qwikflip 2-Sided Kids Easel 360 Rotating Magnetic Whiteboard & Chalkboard 4-in-1 Art Station with Paper Roll & 77 Magnetic Letters Folds Flat for Storage**Crayola**$63.56**4.7★202 rev](https://www.amazon.com/dp/B015XXHSEE) [2**Step2 All Around Easel for Two Kids Activity Table Double-Sided Art Board Made of Durable Plastic Includes 94-Piece Soft Foam Magnets For Toddlers 3+ Years Old**Step2**$49.51**4.7★2,136 rev](https://www.amazon.com/dp/B008VUP53I) [3**Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set**Crayola**$63.75**3.9★9 rev](https://www.amazon.com/dp/B07PCM1K5S) [4**Fisher-Price 4-in-1 Activity Table & Easel Multilanguage Version**Fisher-Price**$54.28**4.7★456 rev](https://www.amazon.com/dp/B0DR3Y13QT) [5**Crayola Deluxe Magnetic Double-Sided Easel Extra Large Magnetic Dry Erase & Chalkboard Adjustable Height Art Station with 4 Storage Bins & Paper Roll Includes Magnets & Gears**Crayola**$75.44**4.5★272 rev](https://www.amazon.com/dp/B07WRXHW9T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fisher-Price 4-in-1 Activity Table & Easel Multilanguage Version**Fisher-Price**$54.28**456 rev1y ago](https://www.amazon.com/dp/B0DR3Y13QT) [**Chalk Board Easel for Kids Toys Double-Sided Magnetic Kids Chalkboard and Dry Erase Boards Toddler Toys for 3 Year Old Boy Gift Art Easel Learning Educational Toy for 3 4 5 Years Old Boys Gift**Weudear**$42.15**504 rev1y ago](https://www.amazon.com/dp/B0F4CTJN3W) [**Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music & Lights for Kids Ages 6+ Months**Fisher-Price**$54.05**11 rev1y ago](https://www.amazon.com/dp/B0DR3YGZ4P) [**Kids Easel for Toddlers Age 3-4 Art Magnetic White Board & Chalkboard Double Side Adjustable Stand Art Easel Drawing Writing Learning Educational Toys for 3 4 5 Year Boys Girls Birthday Gifts**Basytodio**$41.91**1,012 rev2y ago](https://www.amazon.com/dp/B0D87FTLD1) [**Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set**Crayola**$63.75**9 rev2y ago](https://www.amazon.com/dp/B07PCM1K5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set**Crayola**$63.75**3.9★**▲ 441%**](https://www.amazon.com/dp/B07PCM1K5S) [**Hape E1010 Magnetic All in 1 Kids Height Adjustable Drawing Dry-Erase Chalkboard Wooden Artist Easel with 3 Paint Pots and Refillable Paper Roll**Hape**$68.45**4.7★**▲ 393%**](https://www.amazon.com/dp/B00II021GK) [**Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music & Lights for Kids Ages 6+ Months**Fisher-Price**$54.05**4.7★**▲ 373%**](https://www.amazon.com/dp/B0DR3YGZ4P) [**Step2 Flip & Doodle Easel Desk With Stool Kids 2 in 1 Activity Table Art Board Made of Durable Plastic For Toddlers 2+ Years Old**Step2**$76.93**4.7★**▲ 229%**](https://www.amazon.com/dp/B00D9OMXR2) [**Crayola Deluxe Magnetic Double-Sided Easel Extra Large Magnetic Dry Erase & Chalkboard Adjustable Height Art Station with 4 Storage Bins & Paper Roll Includes Magnets & Gears**Crayola**$75.44**4.5★**▲ 202%**](https://www.amazon.com/dp/B07WRXHW9T)
**~~View all trending →~~**
## **What buyers say about crayola easel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**24%
*“Fun for kids”*
**Quality-Overall**10%
*“Good Quality”*
**Value For Money**8%
*“Money well spent”*
**Strength**7%
*“It's sturdy and easy to put away”*
**Assembly/Installation**7%
*“Easy to assemble”*
**Size-Overall**5%
*“Great size”*
**Educational-Overall**4%
*“Helps my grandson to learn”*
**Developmental Needs**3%
*“Good for toddlers”*
**Durability**3%
*“Durable”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**18%
*“It's very short”*
**Quality-Overall**10%
*“Not sure how the stickers made it through quality control”*
**Durability**10%
*“Not very durable”*
**Assembly/Installation**9%
*“Terrible Parts to put together”*
**Adhesion/Stickiness**6%
*“stickers were poorly placed”*
**Value For Money**6%
*“Waste of money for us”*
**Ease Of Use**5%
*“My son doesnt use it because its so inconvenient”*
**Strength**5%
*“Flimsy, cheaply made, small”*
**Defective Material/Parts**4%
*“Screw piece wasnt cut out so I cant assemble properly”*
**Audio Quality**3%
*“Unfortunately, I bought it during black friday for a Christmas gift and after only 4 months the speaker stopped working so no sound comes out”*
### **Top return reasons **
**Size-Overall**28%
**Defective Material/Parts**15%
**Advertised Vs Actual Product**7%
**Product Condition**7%
**Value For Money**6%
**Strength**5%
**Quality-Overall**5%
**Functionality-Overall**4%
**Assembly/Installation**3%
**Gifting Purpose**3%
## **Common questions**
- **Is crayola easel profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 14 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (32/100).
- **How competitive is the crayola easel niche?**
- 6 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in crayola easel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.
- **When does demand for crayola easel peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the crayola easel niche?**
- Listings span $41.91–$118.24; the average listing price is $67.22 (sweet spot $15–$100). The average incumbent carries 1,813 reviews — the moat a new listing must climb.
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