---
title: "Search terms — crafts for teens - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/crafts-for-teens/search-terms"
last_updated: "2026-08-08T13:45:42.839Z"
locale: en
meta:
  description: "Niche score 69/100 · $506K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $506K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — crafts for teens - Flapen"
---

# **crafts for teens**

**Worth a look**

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 52Conversion 30Competition 91Returns 92Price range 87Avg price 95Brand share 95Review moat 45Quality gap 52

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$28.40**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Price range**

**Great****$6.84–$89.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$506K**

$506K/yr · 740K searches

**Growth**

**Good****+23.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,030.92**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms