---
title: "Coyote — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/coyote"
last_updated: "2026-08-08T12:59:11.959Z"
locale: en
meta:
description: "Niche score 32/100 · $89K/yr market · 267K searches/yr · $20.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $89K/yr market · 267K searches/yr · $20.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coyote — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **coyote**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 28Conversion 20Competition 0Returns 72Price range 76Avg price 89Brand share 0Review moat 59Quality gap 38
**Avg price**
**Great****$20.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.29–$39.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,155.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$89K**
$89K/yr · 267K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coyote is a $89K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coyote market data**
- **Units sold / yr**
- **15K–20K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$309K–$412K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#630**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Exploding Kittens76% - SWOOC8% - Rapiddominance7% - Fosrion4% - YouTheFan4%
## **Demand**
Weekly Amazon search volume, last 17 weeks — +2.4% search growth over the last 90 days.
4K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/coyote/trend)
## **Top coyote search terms**
- **coyote**125K/yr-7.0%0.3% conv. - **coyote game**109K/yr+19.7%6.4% conv. - **coyote card game**20K/yr+24.3%6.3% conv. - **cyote**5K/yr+95.3%0.2% conv. - **coyote game card**3K/yr+51.1%10.8% conv. - **coyote board game**2K/yr+68.4%4.4% conv. - **coyote card game tim ferriss**2K/yr-58.6%14.3% conv. - **coyote party game**704/yr-25.0%0.0% conv. - **coyote game exploding kittens**1K/yr-48.1%3.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/coyote/search-terms)
## **Top coyote products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$18K40%$36K60%$54K80%$72K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exploding Kittens Coyote 3-8 Players Age 10+ Card Game Fast Play**Exploding Kittens**$11.77**4.6★513 rev](https://www.amazon.com/dp/B0FBT88VRJ) [2**Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set**SWOOC**$35.59**4.4★1,644 rev](https://www.amazon.com/dp/B09K4J38Y8) [3**Convertible Cotton Balaclava Coyote**Rapiddominance**$8.33**4.5★93 rev](https://www.amazon.com/dp/B0CRCZJFNJ) [4**Wild Elegance: Genuine Coyote Tail Keychain Pendant for Fashion and Cosplay**Fosrion**$7.29**4.5★3,407 rev](https://www.amazon.com/dp/B072KVYXRQ) [5**YouTheFan NCAA South Dakota Coyotes 2 x 3 Wood Cornhole Game with Logo Bags**YouTheFan**$39.93**4.6★121 rev](https://www.amazon.com/dp/B0CSTDP9B9)
### **Newest**
by launch date
[**Exploding Kittens Coyote 3-8 Players Age 10+ Card Game Fast Play**Exploding Kittens**$11.77**513 rev1y ago](https://www.amazon.com/dp/B0FBT88VRJ) [**YouTheFan NCAA South Dakota Coyotes 2 x 3 Wood Cornhole Game with Logo Bags**YouTheFan**$39.93**121 rev2y ago](https://www.amazon.com/dp/B0CSTDP9B9) [**Convertible Cotton Balaclava Coyote**Rapiddominance**$8.33**93 rev2y ago](https://www.amazon.com/dp/B0CRCZJFNJ) [**Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set**SWOOC**$35.59**1,644 rev4y ago](https://www.amazon.com/dp/B09K4J38Y8) [**Wild Elegance: Genuine Coyote Tail Keychain Pendant for Fashion and Cosplay**Fosrion**$7.29**3,407 rev9y ago](https://www.amazon.com/dp/B072KVYXRQ)
### **Trending**
90-day click momentum
[**Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set**SWOOC**$35.59**4.4★**▲ 1000%**](https://www.amazon.com/dp/B09K4J38Y8) [**Convertible Cotton Balaclava Coyote**Rapiddominance**$8.33**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0CRCZJFNJ) [**YouTheFan NCAA South Dakota Coyotes 2 x 3 Wood Cornhole Game with Logo Bags**YouTheFan**$39.93**4.6★**▲ 175%**](https://www.amazon.com/dp/B0CSTDP9B9) [**Wild Elegance: Genuine Coyote Tail Keychain Pendant for Fashion and Cosplay**Fosrion**$7.29**4.5★**▲ 160%**](https://www.amazon.com/dp/B072KVYXRQ) [**Exploding Kittens Coyote 3-8 Players Age 10+ Card Game Fast Play**Exploding Kittens**$11.77**4.6★**▼ 20%**](https://www.amazon.com/dp/B0FBT88VRJ)
## **What buyers say about coyote**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**30%
*“The game is fun”*
**Quality-Overall**14%
*“Great quality & easy to assembly”*
**Value For Money**9%
*“Best ten bucks spent for family or game night with friends”*
**Assembly/Installation**6%
*“We have used it as several outings and it is easy to assemble and dismantle”*
**Ease Of Use**6%
*“in a good way”*
**Advertised Vs Actual Product**4%
*“Product is as advertised”*
**Gifting Purpose**4%
*“Nice game/gift”*
**Storage Capacity**4%
*“There is a nice bag for easy storage”*
**Wood Quality**4%
*“It is nice wood and rope material”*
**Suitability Humid Weather**2%
*“Comfortable - I use it in a very dry climate with temps commonly in the 90s”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**14%
*“confusing instructions”*
**Strength**10%
*“the rope throws are very flimsy”*
**Fun/Entertainment Experience**10%
*“Obnoxious”*
**Assembly/Installation**10%
*“Sadly I waited too long to put it together after purchasing this”*
**Add-Ons/Attachments**10%
*“Attachment issues”*
**Noise Level**4%
*“It is a louder game”*
### **Top return reasons **
**Size-Overall**44%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Defective Material/Parts**4%
**Strength**4%
**Fun/Entertainment Experience**3%
**Functionality-Overall**2%
**Assembly/Installation**2%
**Material Quality**2%
## **Common questions**
- **Is coyote profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 5 tracked products. 90-day search growth is +2.4%. Flapen's verdict: Skip it (32/100).
- **How competitive is the coyote niche?**
- 5 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coyote?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Strength, Fun/Entertainment Experience. The return rate is 2.1%.
- **What does it cost to enter the coyote niche?**
- Listings span $7.29–$39.93; the average listing price is $20.58 (sweet spot $15–$100). The average incumbent carries 1,156 reviews — the moat a new listing must climb.
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