---
title: "Counting Bears — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/counting-bears"
last_updated: "2026-08-08T12:59:15.302Z"
locale: en
meta:
description: "Niche score 41/100 · $133K/yr market · 182K searches/yr · $15.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $133K/yr market · 182K searches/yr · $15.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Counting Bears — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **counting bears**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 30Growth 34Conversion 57Competition 30Returns 91Price range 57Avg price 75Brand share 28Review moat 24Quality gap 14
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.07**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.72–$24.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$133K**
$133K/yr · 182K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,555.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, counting bears is a $133K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **counting bears market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$151K–$188K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#357**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- Learning Resources36% - Bmag28% - Timoo12% - NEOROD8% - Skoolzy5% - XINHUIDALSQ4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/counting-bears/trend)
## **Top counting bears search terms**
- **counting bears**123K/yr+10.8%4.1% conv. - **sorting bears**13K/yr+0.2%3.2% conv. - **bear counters**10K/yr+22.7%4.1% conv. - **counting bears math manipulatives**9K/yr+25.8%3.7% conv. - **teddy bear counters**5K/yr+16.6%4.0% conv. - **plastic bears**5K/yr-28.4%1.5% conv. - **counting bears for toddlers 1-3**4K/yr-22.7%4.2% conv. - **counting bears for kids ages 4-8**3K/yr-7.5%3.3% conv. - **bear counters for kids math**3K/yr-0.4%4.9% conv. - **sorting bears with matching cups**2K/yr-30.8%5.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/counting-bears/search-terms)
## **Top counting bears products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$27K30%$40K40%$53K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Learning Resources Baby Bear Counters - 102 Pieces Ages 3+ | Grades Pre-K+ Toddler Learning Toys Counters for Kids Counting Manipulatives Teddy Bear Counters**Learning Resources**$15.29**4.8★2,803 rev](https://www.amazon.com/dp/B0006PKZ7W) [2**Bmag Counting Bears with Matching Sorting Cups Preschool Learning Toys Color Recognition and Math Learning Games STEM Educational Toy Gift for Kids Age 3 4 5 Year Old Boys Girls**Bmag**$12.43**4.8★6,434 rev](https://www.amazon.com/dp/B0C52QHK2T) [3**NEOROD Counting Bears - 90 Pcs Color Sorting Toys for Toddlers 1-3 & Preschool Learning Toys with Stacking Cups Math Manipulatives with 2 Tweezers 2 Dices 12 Activity Cards & Storage Container**NEOROD**$17.85**4.8★1,530 rev](https://www.amazon.com/dp/B085ZSMK8P) [4**Timoo Colored Counting Bears 60 PCS Color Sorting Bears (Green & Purple & Blue & Orange & Red & Yellow)**Timoo**$8.80**4.7★1,771 rev](https://www.amazon.com/dp/B07W53D4F5) [5**Bmag 120 PCS Counting Bears Math Manipulatives (60 Large & 60 Small Bears in 12 Colors) Color Sorting Toys for Toddlers 3+ Preschool & Kindergarten STEM Learning Educational Toys with Storage Jar**Bmag**$16.09**4.8★6,434 rev](https://www.amazon.com/dp/B0DKHKBK8K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZYFLSQ 200 PCS Counting Bears Set 10 Color Sorting Bears Learning Toys for Preschoolers 1 Inch Bear Counters for Kids Ages 3+ Montessori-Inspired Math Manipulatives for Classroom & Home**ZYFLSQ**$19.09**9 rev7mo ago](https://www.amazon.com/dp/B0GCFJBXS6) [**Odoorgames 100 Pcs Translucent Counting Bears - 10 Colors - Kindergarten Classroom & Light Table Manipulatives Counting & Color Sorting Toys for Toddler**Odoorgames**$16.36**71 rev11mo ago](https://www.amazon.com/dp/B0FN7PMRC5) [**Bmag 120 PCS Counting Bears Math Manipulatives (60 Large & 60 Small Bears in 12 Colors) Color Sorting Toys for Toddlers 3+ Preschool & Kindergarten STEM Learning Educational Toys with Storage Jar**Bmag**$16.09**6,434 rev1y ago](https://www.amazon.com/dp/B0DKHKBK8K) [**Oomloid Counting Animals Montessori Toys for 3 4 5 Years Old Boys Girls Preschool Learning Activities Educational Sensory Toys Gifts for Kids Toddlers Ages 3-5 4-8**Oomloid**$8.89**785 rev2y ago](https://www.amazon.com/dp/B0D2C9VCD6) [**Bmag Counting Bears with Matching Sorting Cups Preschool Math Learning Game with 24 Big Bears 24 Little Bears STEM Educational Learning Activities Gifts for Kids Age 3 4 5 Year Old**Bmag**$14.21**6,434 rev2y ago](https://www.amazon.com/dp/B0CQR5441R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZYFLSQ 200 PCS Counting Bears Set 10 Color Sorting Bears Learning Toys for Preschoolers 1 Inch Bear Counters for Kids Ages 3+ Montessori-Inspired Math Manipulatives for Classroom & Home**ZYFLSQ**$19.09**4.8★**▲ 243%**](https://www.amazon.com/dp/B0GCFJBXS6) [**Timoo 120 Pcs Rainbow Counting Bears Math Manipulatives Color Sorting Bears Counting Bears (Green & Purple & Blue & Orange & Red & Yellow)**Timoo**$13.87**4.7★**▲ 86%**](https://www.amazon.com/dp/B08SHPKH4F) [**Odoorgames 100 Pcs Translucent Counting Bears - 10 Colors - Kindergarten Classroom & Light Table Manipulatives Counting & Color Sorting Toys for Toddler**Odoorgames**$16.36**4.8★**▲ 84%**](https://www.amazon.com/dp/B0FN7PMRC5) [**Bmag 120 PCS Counting Bears Math Manipulatives (60 Large & 60 Small Bears in 12 Colors) Color Sorting Toys for Toddlers 3+ Preschool & Kindergarten STEM Learning Educational Toys with Storage Jar**Bmag**$16.09**4.8★**▲ 62%**](https://www.amazon.com/dp/B0DKHKBK8K) [**Learning Resources Baby Bear Sorting Set - Counting Toys Color Recognition Fine Motor Skills 108 Pieces Ages 3+**Learning Resources**$24.80**4.8★**▲ 56%**](https://www.amazon.com/dp/B0006PJ0KU)
**~~View all trending →~~**
## **What buyers say about counting bears**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**24%
*“Fun for kids”*
**Educational-Overall**18%
*“Fun learning”*
**Color**13%
*“The colors are bright”*
**Reading/Writing Skills**6%
*“This was very helpful for my daughter to completed her math homework”*
**Advertised Vs Actual Product**6%
*“product accurate to description”*
**Value For Money**5%
*“Nice amount for the price”*
**Fine Motor Skill**4%
*“Great for fine motor skills”*
**Quality-Overall**4%
*“Well made, and I found the orange color to be plenty different from the red IMHO”*
**Ease Of Use**3%
*“they are pretty easy for her to use”*
**Durability**2%
*“Cute and durable”*
### **What buyers complain about **
**Color**29%
*“Off Color”*
**Size-Overall**18%
*“small”*
**Accuracy-Overall**8%
*“Not great for counting”*
**Quality-Overall**8%
*“Buyer Beware, These are the cheapest looking little bears I have ever seen”*
**Ease Of Use**4%
*“it is a little hard for him to manipulate. 2 years old”*
**Choking**3%
*“Choking Hazard”*
**Advertised Vs Actual Product**3%
*“However, the pictures are misleading”*
**Assembly/Installation**3%
*“will literally spend hours just sorting them out into different piles”*
### **Top return reasons **
**Size-Overall**48%
**Value For Money**13%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Choking**3%
**Connectivity-Overall**3%
**Color**2%
**Functionality-Overall**2%
**Material Quality**2%
## **Common questions**
- **Is counting bears profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the counting bears niche?**
- 9 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in counting bears?**
- Top complaints mined from reviews: Color, Size-Overall, Accuracy-Overall. The return rate is 1.2%.
- **When does demand for counting bears peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the counting bears niche?**
- Listings span $7.72–$24.80; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 5,556 reviews — the moat a new listing must climb.
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