---
title: "Products — counters - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/counters/products"
last_updated: "2026-08-08T15:43:11.535Z"
locale: en
meta:
  description: "Niche score 46/100 · $72K/yr market · 121K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $72K/yr market · 121K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — counters - Flapen"
---

# **counters**

**Skip it**

A small market ($72K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 23Conversion 56Competition 57Returns 91Price range 59Avg price 56Brand share 65Review moat 40Quality gap 23

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$4.17–$30.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.76**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,454.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$72K**

$72K/yr · 121K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products