---
title: "Counters — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/counters"
last_updated: "2026-08-08T14:55:43.389Z"
locale: en
meta:
description: "Niche score 46/100 · $72K/yr market · 121K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $72K/yr market · 121K searches/yr · $12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Counters — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **counters**
**Skip it**
A small market ($72K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 23Conversion 56Competition 57Returns 91Price range 59Avg price 56Brand share 65Review moat 40Quality gap 23
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.17–$30.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,454.03**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$72K**
$72K/yr · 121K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, counters is a $72K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **counters market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$102K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#677**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**66%**
Top 20: 98%
**Top-5 click share**
**51%**
Top 20: 87%
**Open market**
**29%**
- Learning Resources20% - JUNWRROW18% - hand2mind10% - stochastic box10% - AiFanS8% - TOMMYHOME5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/counters/trend)
## **Top counters search terms**
- **math counters**36K/yr-1.9%3.5% conv. - **counters for classroom**12K/yr+87.1%3.0% conv. - **counters for kids math**33K/yr-27.5%5.0% conv. - **math counters for kids**20K/yr-32.3%3.3% conv. - **math counters manipulatives**7K/yr+113.0%3.9% conv. - **counters for kids**5K/yr-20.7%3.1% conv. - **counters for math**4K/yr+24.3%4.6% conv. - **counting collections for math**5K/yr-41.1%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/counters/search-terms)
## **Top counters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JUNWRROW 500 Pieces 3/4 inch Transparent 6 Color Bingo Counting Chips with Bag**JUNWRROW**$6.55**4.7★3,185 rev](https://www.amazon.com/dp/B08HHC1RB9) [2**Learning Resources MathLink Cubes - Set of 100 Cubes Ages 5+ Kindergarten STEM Activities Math Manipulatives Homeschool Supplies Teacher Supplies**Learning Resources**$10.48**4.8★39,332 rev](https://www.amazon.com/dp/B000URL296) [3**hand2mind Foam Two-Color Counters Red and Yellow Manipulatives Chips Math Bingo 200 Count**hand2mind**$7.68**4.8★1,727 rev](https://www.amazon.com/dp/B01N7RNXRC) [4**Round Math Counters 200 PCS Plastic Two Color Counters Yellow Red**stochastic box**$10.09**4.8★141 rev](https://www.amazon.com/dp/B097LNVJYN) [5**Learning Resources Baby Bear Counters - 102 Pieces Ages 3+ | Grades Pre-K+ Toddler Learning Toys Counters for Kids Counting Manipulatives Teddy Bear Counters**Learning Resources**$15.29**4.8★2,803 rev](https://www.amazon.com/dp/B0006PKZ7W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AiFanS 240PCS Translucent Counting Toys for Preschool with Storage Box**AiFanS**$9.65**28 rev4mo ago](https://www.amazon.com/dp/B0GRLRFS2Q) [**HSDAV 100 Pcs Math Linking Cubes - 10 Colors Connecting Counting Snap Blocks Math Manipulatives for Early Math & Construction Educational Toy for Preschool Kindergarten Homeschool**HSDAV**$9.65**53 rev6mo ago](https://www.amazon.com/dp/B0GGCB87P5) [**AiFanS Counting Bears and Bunnies 240 Pieces Counter Toys Set for Kids**AiFanS**$9.87**45 rev10mo ago](https://www.amazon.com/dp/B0FS24FX8N) [**Odoorgames 100 Pcs Translucent Counting Bears - 10 Colors - Kindergarten Classroom & Light Table Manipulatives Counting & Color Sorting Toys for Toddler**Odoorgames**$16.36**71 rev11mo ago](https://www.amazon.com/dp/B0FN7PMRC5) [**TOMMYHOME Base Ten Blocks with Place Value Chart - Math Manipulatives for Kids.Counting Blocks for Math to Help Educate Kindergarten Teachers.**TOMMYHOME**$25.72**181 rev1y ago](https://www.amazon.com/dp/B0DQKVSKLS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AiFanS 240PCS Translucent Counting Toys for Preschool with Storage Box**AiFanS**$9.65**4.8★**▲ 344%**](https://www.amazon.com/dp/B0GRLRFS2Q) [**HSDAV 100 Pcs Math Linking Cubes - 10 Colors Connecting Counting Snap Blocks Math Manipulatives for Early Math & Construction Educational Toy for Preschool Kindergarten Homeschool**HSDAV**$9.65**4.4★**▲ 321%**](https://www.amazon.com/dp/B0GGCB87P5) [**AiFanS Counting Bears and Bunnies 240 Pieces Counter Toys Set for Kids**AiFanS**$9.87**4.5★**▲ 115%**](https://www.amazon.com/dp/B0FS24FX8N) [**Odoorgames 100 Pcs Translucent Counting Bears - 10 Colors - Kindergarten Classroom & Light Table Manipulatives Counting & Color Sorting Toys for Toddler**Odoorgames**$16.36**4.8★**▲ 107%**](https://www.amazon.com/dp/B0FN7PMRC5) [**JoyCat 24 Ten Frame Math Manipulatives with 20 Task Cards Ages 3-5**JoyCat**$23.44**4.8★**▲ 73%**](https://www.amazon.com/dp/B0DD47CT2J)
**~~View all trending →~~**
## **What buyers say about counters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Educational-Overall**20%
*“Educational and well made”*
**Fun/Entertainment Experience**14%
*“Fun toy”*
**Color**11%
*“The colors are bright”*
**Quality-Overall**10%
*“great kit and was super well-made”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Ease Of Use**6%
*“easy to store”*
**Value For Money**5%
*“Worth it”*
**Reading/Writing Skills**5%
*“it has help my son to better his math and counting”*
**Durability**3%
*“Very durable”*
**Material Quality**3%
*“Material súper resistente”*
### **What buyers complain about **
**Size-Overall**25%
*“Bigger than I expected”*
**Adhesion/Stickiness**6%
*“Blocks to not stick well to each other making it difficult to use when counting by 10s”*
**Advertised Vs Actual Product**5%
*“Didn't read description”*
**Hard Feel**5%
*“It's really difficult”*
**Quality-Overall**4%
*“Cheap”*
**Material Quality**4%
*“These are very hard plastic so make sure you dont miss any when cleaning up haha”*
**Value For Money**4%
*“Not a great value for the money”*
**Weight Heavy**3%
*“I think the pieces could be a little heavier”*
**Choking**3%
*“being a choking hazard”*
**Color**3%
*“My 1 and ONLY complaint is the 2 Grey's are very close in color and we need a bright light to see them”*
### **Top return reasons **
**Size-Overall**42%
**Value For Money**14%
**Advertised Vs Actual Product**8%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Connectivity-Overall**3%
**Functionality-Overall**3%
**Material Quality**3%
**Color**2%
**Magnetic Strength/Adsorption**2%
## **Common questions**
- **Is counters profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 32 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the counters niche?**
- 22 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in counters?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 1.2%.
- **When does demand for counters peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the counters niche?**
- Listings span $4.17–$30.51; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 2,454 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)