---
title: "Trend — conversation cards - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/conversation-cards/trend"
last_updated: "2026-08-08T14:21:06.145Z"
locale: en
meta:
  description: "Niche score 46/100 · $1.0M/yr market · 726K searches/yr · $22.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $1.0M/yr market · 726K searches/yr · $22.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — conversation cards - Flapen"
---

# **conversation cards**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 78Growth 19Conversion 70Competition 22Returns 67Price range 80Avg price 94Brand share 10Review moat 38Quality gap 25

**Avg price**

**Great****$22.46**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.47–$38.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 726K searches

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,736.43**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend