---
title: "Coloring Books Bulk — $266K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/coloring-books-bulk"
last_updated: "2026-08-08T16:33:56.814Z"
locale: en
meta:
description: "Niche score 53/100 · $266K/yr market · 383K searches/yr · $19.00 avg price. Soft demand (-3.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $266K/yr market · 383K searches/yr · $19.00 avg price. Soft demand (-3.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coloring Books Bulk — $266K/yr Amazon US Niche (2026) - Flapen"
---
# **coloring books bulk**
**Worth a look**
Shows low returns (1.5%), but soft demand (-3.1% this quarter) keeps it on the watch list.
Market size 49Growth 23Conversion 46Competition 54Returns 85Price range 79Avg price 85Brand share 63Review moat 72Quality gap 30
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.54–$40.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****623.87**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$266K**
$266K/yr · 383K searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coloring books bulk is a $266K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloring books bulk market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$285K–$380K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 90%
**Open market**
**29%**
- BenLouis27% - Bendon16% - Disney12% - Kalysky8% - ADEVIAN4% - Pigipigi Kids4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/coloring-books-bulk/trend)
## **Top coloring books bulk search terms**
- **coloring books bulk**88K/yr-1.5%3.2% conv. - **bulk coloring books**64K/yr+3.3%2.4% conv. - **bulk coloring books for kids**52K/yr-6.8%3.0% conv. - **coloring book party favors**25K/yr-11.6%1.4% conv. - **mini activity books for kids**16K/yr-4.2%1.5% conv. - **coloring books for kids bulk**23K/yr-19.3%3.0% conv. - **kids coloring books bulk**16K/yr+7.1%3.4% conv. - **coloring books for kids ages 4-8 bulk**9K/yr+16.2%3.9% conv. - **small activity books for kids**8K/yr-1.3%2.3% conv. - **party favor coloring book**9K/yr-13.2%2.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/coloring-books-bulk/search-terms)
## **Top coloring books bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$27K15%$40K20%$53K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BenLouis Coloring Books Party Favors Bulk Mini Coloring Books for Kids Ages 4-8-12 Small Activity Books For Birthday Party Gifts Goodie Bags Stuffers Classroom Travel Activity24pcs Classic**BenLouis**$10.05**4.7★971 rev](https://www.amazon.com/dp/B0C9N14JJC) [2**24 Mini Coloring Books for Kids 4-8 3-5 Bulk Small Activity Book Bundle**Bendon**$20.42**4.6★906 rev](https://www.amazon.com/dp/B0C837BFNJ) [3**Disney 24 Bulk Coloring Books for Kids Ages 4-8 Bundle**Disney**$28.16**4.7★207 rev](https://www.amazon.com/dp/B0DYL72KPD) [4**Kalysky 20Pack Mini Coloring Books for Kids Ages 4-8 (5.1 x 7 inch) Bulk Coloring Book for Toddlers Ages 2-4 Coloring Books for Kids Party Favors Birthday Goodie Bags Stuffers for Boys Girls**Kalysky**$10.04**4.5★2,119 rev](https://www.amazon.com/dp/B09BCDTHZ7) [5**BenLouis Coloring Books for Kids With Stacking Crayons Set Mini Coloring Books Bulk for Ages 4-8-12 Small Activity Books for Birthday Party Gifts Goodie Bags Stuffers Travel24+24Pcs Assorted**BenLouis**$20.74**4.6★573 rev](https://www.amazon.com/dp/B0CTJQGRDP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**chiazllta 48 PCS Mini Activity Books for Kids Party Favors Ages 4-12 Bulk Activity Books Include Mini Coloring Book Mazes Dot to Dot Word Search Word Scramble Goodie Bags Stuffers Classroom Activities**chiazllta**$10.13**35 rev7mo ago](https://www.amazon.com/dp/B0GC587B65) [**KiddieLoot Coloring Books for Kids Ages 4-8 - (Pack of 12) 8.5x11 Size Book w/Dinosaurs Monsters Vehicles Alphabet Numbers & Shapes - Kids Coloring Books Variety Set for Boys & Girls Color Gift**KiddieLoot**$12.71**70 rev8mo ago](https://www.amazon.com/dp/B0G2KBSGMD) [**96 PCS Mini Activity Books for Kids Coloring Books Party Favors Bulk Ages 4-12 Challenging Game Include Mazes Dot to Dot Word Search Word Scramble Goodie Bags Stuffers Kids Classroom Activities**gisgfim**$19.59**80 rev1y ago](https://www.amazon.com/dp/B0FBG9HJ9S) [**Disney 24 Bulk Coloring Books for Kids Ages 4-8 Bundle**Disney**$28.16**207 rev1y ago](https://www.amazon.com/dp/B0DYL72KPD) [**24 Pack Bulk Coloring Books for Kids Ages 4-8 Bundle**Disney**$28.31**18 rev1y ago](https://www.amazon.com/dp/B0DYL4J4HG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KiddieLoot Coloring Books for Kids Ages 4-8 - (Pack of 12) 8.5x11 Size Book w/Dinosaurs Monsters Vehicles Alphabet Numbers & Shapes - Kids Coloring Books Variety Set for Boys & Girls Color Gift**KiddieLoot**$12.71**4.6★**▲ 324%**](https://www.amazon.com/dp/B0G2KBSGMD) [**Engrowtic 120 Pcs Summer Beach Coloring Books for Kids Bulk Summer Beach Themed Party Favors Mini Summer Coloring Book with Flamingo Watermelon Summer Party Favors Summer Gifts for Kids**Engrowtic**$37.15**4.6★**▲ 324%**](https://www.amazon.com/dp/B0DSK8NPTR) [**chiazllta 48 PCS Mini Activity Books for Kids Party Favors Ages 4-12 Bulk Activity Books Include Mini Coloring Book Mazes Dot to Dot Word Search Word Scramble Goodie Bags Stuffers Classroom Activities**chiazllta**$10.13**4.1★**▲ 304%**](https://www.amazon.com/dp/B0GC587B65) [**BenLouis 24 Pcs Summer Mini Coloring Books Kids Pool Beach Party Favors Small Activity Books Bulk for Kids Summer Hawaii Birthday Goodie Bags Stuffers Return Gifts Classroom Travel**BenLouis**$11.45**4.6★**▲ 70%**](https://www.amazon.com/dp/B0C6P6PDLP) [**Elfew 20Pack Small Activity Books for Kids Age 4-8 8-12 Puzzles Books for Kids Party Favor Gift Brain Game Over 280 Different Games fit Classroom Activity Boy and Girl Birthday Goodie Bag Stuffers**Elfew**$12.81**4.7★**▲ 46%**](https://www.amazon.com/dp/B0D1Q7J6ZR)
**~~View all trending →~~**
## **What buyers say about coloring books bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**19%
*“Fun for kids”*
**Color**16%
*“vibrant colors”*
**Gifting Purpose**13%
*“Great for gift idea”*
**Quality-Overall**11%
*“Books are great quality”*
**Size-Overall**11%
*“Perfect size”*
**Value For Money**10%
*“Good for price”*
**Ease Of Use**3%
*“So easy”*
**Design-Overall**2%
*“The designs are cute”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Developmental Needs**1%
*“Great for kids”*
### **What buyers complain about **
**Size-Overall**34%
*“This was my fault for not paying attention to the size”*
**Advertised Vs Actual Product**10%
*“Not as described”*
**Value For Money**8%
*“But honestly the price was too high”*
**Print Quality**6%
*“It would be very hard to do that on such a tiny page”*
**Quality-Overall**5%
*“Overall not good”*
**Thin**5%
*“Thin”*
**Thickness**4%
*“thickness with one dollar more in price”*
**Strength**4%
*“Also very flimsy”*
**Assembly/Installation**2%
*“Turns out you have to assemble these yourself”*
**Color**2%
*“Theyre not coloring books”*
### **Top return reasons **
**Size-Overall**57%
**Value For Money**13%
**Advertised Vs Actual Product**9%
**Quality-Overall**7%
**Thin**3%
**Color**2%
**Display Colors**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Print Quality**1%
## **Common questions**
- **Is coloring books bulk profitable to sell on Amazon United States?**
- The niche generates $266K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the coloring books bulk niche?**
- 20 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in coloring books bulk?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.5%.
- **When does demand for coloring books bulk peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the coloring books bulk niche?**
- Listings span $8.54–$40.72; the average listing price is $19.00 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.
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