---
title: "Coloring Book Pack — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/coloring-book-pack"
last_updated: "2026-08-06T05:06:09.346Z"
locale: en
meta:
description: "Niche score 52/100 · $79K/yr market · 144K searches/yr · $15.91 avg price. A small market ($79K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $79K/yr market · 144K searches/yr · $15.91 avg price. A small market ($79K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coloring Book Pack — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **coloring book pack**
**Worth a look**
Shows low returns (0.9%), but a small market ($79K/yr) keeps it on the watch list.
Market size 20Growth 32Conversion 43Competition 60Returns 95Price range 75Avg price 77Brand share 82Review moat 57Quality gap 27
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.16–$44.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,214.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$79K**
$79K/yr · 144K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, coloring book pack is a $79K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloring book pack market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#271**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**53%**
Top 20: 98%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**39%**
- Kalysky18% - apolyone10% - Crayola9% - Bendon8% - BenLouis8% - Disney7%
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — +5.4% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/coloring-book-pack/trend)
## **Top coloring book pack search terms**
- **coloring sheets**33K/yr+5.3%1.6% conv. - **cheap coloring books**22K/yr+4.0%1.0% conv. - **coloring book pack**21K/yr-1.7%2.3% conv. - **libros de pintar**11K/yr+20.7%0.2% conv. - **coloring book sets**11K/yr+14.3%1.3% conv. - **digital coloring book**11K/yr-0.2%0.0% conv. - **coloring books pack**7K/yr+4.5%3.5% conv. - **pack of coloring books**7K/yr+11.5%2.9% conv. - **coloring book bundle**8K/yr-8.1%1.6% conv. - **coloring book packs**7K/yr+9.9%2.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/coloring-book-pack/search-terms)
## **Top coloring book pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kalysky 20Pack Mini Coloring Books for Kids Ages 4-8 (5.1 x 7 inch) Bulk Coloring Book for Toddlers Ages 2-4 Coloring Books for Kids Party Favors Birthday Goodie Bags Stuffers for Boys Girls**Kalysky**$10.04**4.5★2,119 rev](https://www.amazon.com/dp/B09BCDTHZ7) [2**5PCS Coloring Book for Adults Relaxation**apolyone**$22.07**3.8★52 rev](https://www.amazon.com/dp/B0GM74GMQ1) [3**Disney 24 Bulk Coloring Books for Kids Ages 4-8 Bundle**Disney**$28.16**4.7★207 rev](https://www.amazon.com/dp/B0DYL72KPD) [4**24 Mini Coloring Books for Kids 4-8 3-5 Bulk Small Activity Book Bundle**Bendon**$20.42**4.6★906 rev](https://www.amazon.com/dp/B0C837BFNJ) [5**BenLouis Coloring Books Party Favors Bulk Mini Coloring Books for Kids Ages 4-8-12 Small Activity Books For Birthday Party Gifts Goodie Bags Stuffers Classroom Travel Activity24pcs Classic**BenLouis**$10.05**4.7★971 rev](https://www.amazon.com/dp/B0C9N14JJC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4Pcs Bold and Easy Cozy Coloring Books for Adults with 36 Colors Markers**ADEVIAN**$23.58**24 rev5mo ago](https://www.amazon.com/dp/B0GQDJH7PW) [**5PCS Coloring Book for Adults Relaxation**apolyone**$22.07**52 rev5mo ago](https://www.amazon.com/dp/B0GM74GMQ1) [**KiddieLoot Coloring Books for Kids Ages 4-8 - (Pack of 6) 8.5x11 Size Book w/Dinosaurs Monsters Vehicles Alphabet Numbers & Shapes - Kids Coloring Books Variety Set for Boys & Girls Color Gift**KiddieLoot**$8.67**70 rev8mo ago](https://www.amazon.com/dp/B0G2KDX35P) [**Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women**ZICOTO**$7.50**345 rev10mo ago](https://www.amazon.com/dp/B0FPQRPHR6) [**Coloring Books Set for Teens & Adults 3 Pack Easy and Simple Designs Coloring Book Complete Stress Relief Gift Kit with 36 Dual-Tip Markers 12 Glitter Markers & 12 Colored Pencils for Relaxation**YQWUCO**$23.83**100 rev12mo ago](https://www.amazon.com/dp/B0FL19BJJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4Pcs Bold and Easy Cozy Coloring Books for Adults with 36 Colors Markers**ADEVIAN**$23.58**4.2★**▲ 287%**](https://www.amazon.com/dp/B0GQDJH7PW) [**KiddieLoot Coloring Books for Kids Ages 4-8 - (Pack of 6) 8.5x11 Size Book w/Dinosaurs Monsters Vehicles Alphabet Numbers & Shapes - Kids Coloring Books Variety Set for Boys & Girls Color Gift**KiddieLoot**$8.67**4.6★**▲ 237%**](https://www.amazon.com/dp/B0G2KDX35P) [**5PCS Coloring Book for Adults Relaxation**apolyone**$22.07**3.8★**▲ 236%**](https://www.amazon.com/dp/B0GM74GMQ1) [**Disney Classics Coloring and Activity Books for Kids Bulk Coloring Bundle with Mickey Mouse Minnie Ariel Featuring Stickers Activities Mazes Games Puzzles and More**Bendon**$15.90**4.7★**▲ 141%**](https://www.amazon.com/dp/B0C1BGR98P) [**Gatherfun Giant Coloring Poster for Classroom - 31.5x72 Versatile Summer Activity Poster/Table Cover for School Parties Birthday & Special Events Decoration**Gatherfun**$9.37**4.7★**▲ 131%**](https://www.amazon.com/dp/B0CSK26Z9Z)
**~~View all trending →~~**
## **What buyers say about coloring book pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“great vibrant colors”*
**Fun/Entertainment Experience**15%
*“Fun for kids and adults”*
**Quality-Overall**11%
*“Great variety & relaxing to use”*
**Value For Money**9%
*“Good value for the money”*
**Gifting Purpose**7%
*“Christmas gift”*
**Size-Overall**5%
*“Also good for travel as they're small”*
**Design-Overall**4%
*“The designs are cute”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“Easy to Use”*
**Thickness**2%
*“I like the bold thick lines as well”*
### **What buyers complain about **
**Size-Overall**19%
*“This was my fault for not paying attention to the size”*
**Color**16%
*“color doesnt show up”*
**Advertised Vs Actual Product**8%
*“Not at all as described”*
**Value For Money**5%
*“But honestly the price was too high”*
**Display Colors**4%
*“I wish I could color the pages”*
**Thickness**4%
*“The pages are thick”*
**Quality-Overall**4%
*“Quality is bad, no perforation, pages fall out easily”*
**Print Quality**3%
*“It would be very hard to do that on such a tiny page”*
**Strength**2%
*“Also very flimsy”*
**Assembly/Installation**1%
*“Turns out you have to assemble these yourself”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**12%
**Value For Money**9%
**Quality-Overall**6%
**Color**5%
**Display Colors**3%
**Thin**2%
**Design-Overall**2%
**Print Quality**1%
**Functionality-Overall**1%
## **Common questions**
- **Is coloring book pack profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 31 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the coloring book pack niche?**
- 22 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in coloring book pack?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for coloring book pack peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the coloring book pack niche?**
- Listings span $5.16–$44.65; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.
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