---
title: "Colored Pencils Bulk — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/colored-pencils-bulk"
last_updated: "2026-08-08T14:17:32.079Z"
locale: en
meta:
description: "Niche score 61/100 · $1.0M/yr market · 515K searches/yr · $29.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.0M/yr market · 515K searches/yr · $29.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Colored Pencils Bulk — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **colored pencils bulk**
**Launch it**
A $1.0M/yr market growing +54.5% this quarter with returns at 0.4% — clears our launch bar.
Market size 78Growth 72Conversion 73Competition 45Returns 98Price range 95Avg price 95Brand share 22Review moat 36Quality gap 17
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.87**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.20–$66.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 515K searches
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+54.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,887**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, colored pencils bulk is a $1.0M/yr Amazon United States market (515K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 61/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored pencils bulk market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**173**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**5%**
- Crayola49% - Toidgy21% - YEGEER13% - Shuttle Art4% - Rosmonde4% - V-Opitos3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +54.5% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/colored-pencils-bulk/trend)
## **Top colored pencils bulk search terms**
- **colored pencils bulk**253K/yr+59.4%4.3% conv. - **bulk colored pencils**73K/yr+44.2%3.3% conv. - **crayola colored pencils bulk**27K/yr+90.0%4.8% conv. - **color pencils bulk**20K/yr+36.8%4.3% conv. - **bulk colored pencils for classroom**17K/yr+50.9%2.6% conv. - **color pencils bulk classroom**19K/yr+45.1%4.2% conv. - **colored pencils bulk classroom**15K/yr+49.4%2.3% conv. - **color pencil bulk**9K/yr+87.3%2.0% conv. - **colored pencils class set**11K/yr+15.1%2.6% conv. - **class set colored pencils**9K/yr+48.3%3.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/colored-pencils-bulk/search-terms)
## **Top colored pencils bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$104K20%$208K30%$311K40%$415K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Colored Pencils Classpack (240ct) Teacher Must Haves Classroom Essentials Bulk Colored Pencils for Kids 12 Colors Back to for School Coloring Supplies**Crayola**$38.30**4.8★526 rev](https://www.amazon.com/dp/B0CPT7Y4SX) [2**Crayola Bulk Colored Pencils for Kids (24pk) Teacher Classroom Must Haves School Supplies for Preschool & Kindergarten 12 Colors**Crayola**$33.44**4.9★2,621 rev](https://www.amazon.com/dp/B01DGIKAY8) [3**336 Packs Colored Pencils Bulk Classroom Colored Pencils for Kids 12 Assorted Colors Coloring Pencil Set Plus 36 Sharpeners Pre-sharpened Color Pencils Back to School Supplies Bulk for Teachers**Toidgy**$28.14**4.6★156 rev](https://www.amazon.com/dp/B0D5MK8J2H) [4**168 Packs Colored Pencils Bulk Classroom Colored Pencils for Kids 12 Assorted Colors Coloring Pencil Set Plus 16 Sharpeners Pre-sharpened Color Pencil Back to School Supplies Bulk for Teachers**Toidgy**$19.97**4.3★66 rev](https://www.amazon.com/dp/B0DZCVGHDN) [5**Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes**Toidgy**$16.60**4.7★517 rev](https://www.amazon.com/dp/B0D12MV7JZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rosmonde Colored Pencils Bulk 50 Sets (600 Pencils) 12 Assorted Colors**Rosmonde**$42.05**45 rev6mo ago](https://www.amazon.com/dp/B0GKPCFBMP) [**Rosmonde Colored Pencils Bulk 25 Pack | 300 Pencils 12 Bright Colors**Rosmonde**$24.83**65 rev9mo ago](https://www.amazon.com/dp/B0FWBKQX1J) [**YEGEER 320 Count Colored Pencils Bulk 16 Assorted Colors Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies**YEGEER**$27.19**52 rev1y ago](https://www.amazon.com/dp/B0FCBS4LF6) [**YEGEER 288 Count Colored Pencils Bulk 16 Assorted Colors Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies**YEGEER**$25.11**71 rev1y ago](https://www.amazon.com/dp/B0F189XX5J) [**168 Packs Colored Pencils Bulk Classroom Colored Pencils for Kids 12 Assorted Colors Coloring Pencil Set Plus 16 Sharpeners Pre-sharpened Color Pencil Back to School Supplies Bulk for Teachers**Toidgy**$19.97**66 rev1y ago](https://www.amazon.com/dp/B0DZCVGHDN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rosmonde Colored Pencils Bulk 50 Sets (600 Pencils) 12 Assorted Colors**Rosmonde**$42.05**4.9★**▲ 95%**](https://www.amazon.com/dp/B0GKPCFBMP) [**168 Packs Colored Pencils Bulk Classroom Colored Pencils for Kids 12 Assorted Colors Coloring Pencil Set Plus 16 Sharpeners Pre-sharpened Color Pencil Back to School Supplies Bulk for Teachers**Toidgy**$19.97**4.3★**▲ 90%**](https://www.amazon.com/dp/B0DZCVGHDN) [**YEGEER 320 Count Colored Pencils Bulk 16 Assorted Colors Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies**YEGEER**$27.19**4.8★**▲ 75%**](https://www.amazon.com/dp/B0FCBS4LF6) [**Crayola Colored Pencil Classpack (462ct) Teacher Appreciation Gifts Classroom Must Haves School Supplies Bulk Colored Pencils 14 Assorted Colors Ages 3+**Crayola**$66.80**4.8★**▲ 36%**](https://www.amazon.com/dp/B0CPT862VW) [**Rosmonde Colored Pencils Bulk 25 Pack | 300 Pencils 12 Bright Colors**Rosmonde**$24.83**4.7★**▲ 22%**](https://www.amazon.com/dp/B0FWBKQX1J)
**~~View all trending →~~**
## **What buyers say about colored pencils bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“the colors are bright”*
**Value For Money**22%
*“Value for the money”*
**Quality-Overall**17%
*“Amazing Quality”*
**Sharpness**5%
*“They sharpen well”*
**Educational-Overall**4%
*“very suitable for teachers or anyone that has a lot of kids around”*
**Ease Of Use**4%
*“easy to use”*
**Gifting Purpose**4%
*“she absolutely loved this as a gift”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Durability**3%
*“doesn't break easily”*
**Creativity**1%
*“The Crayola 120-count colored pencil set is an absolute dream for any young artist or creative kid”*
### **What buyers complain about **
**Color**28%
*“the colors come up faded even when pushing down”*
**Quality-Overall**13%
*“These are all horrible quality for Crayola”*
**Durability**8%
*“They break easily”*
**Sharpness**6%
*“keeps getting caught in any sharpener I use”*
**Value For Money**5%
*“Which box wasnt so cheap”*
**Material Quality**3%
*“Not best material compared to crayola”*
**Texture/Consistency-Overall**3%
*“not as smooth or nice as Crayola”*
**Hard Feel**3%
*“a little hard”*
**Smell**2%
*“I gave 4 stars because the smell was a little on the chemical side”*
**Gifting Purpose**1%
*“not for gifting”*
### **Top return reasons **
**Value For Money**35%
**Color**13%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Quality-Overall**5%
**Weight Heavy**4%
**Sharpness**3%
**Thin**3%
**Durability**2%
## **Common questions**
- **Is colored pencils bulk profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +54.5%. Flapen's verdict: Launch it (61/100).
- **How competitive is the colored pencils bulk niche?**
- 9 brands and 173 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in colored pencils bulk?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for colored pencils bulk peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the colored pencils bulk niche?**
- Listings span $16.20–$66.80; the average listing price is $29.87 (sweet spot $15–$100). The average incumbent carries 2,887 reviews — the moat a new listing must climb.
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