---
title: "Colorations Washable Tempera Paint — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/colorations-washable-tempera-paint"
last_updated: "2026-08-08T14:30:31.619Z"
locale: en
meta:
description: "Niche score 47/100 · $88K/yr market · 37K searches/yr · $35.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $88K/yr market · 37K searches/yr · $35.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colorations Washable Tempera Paint — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **colorations washable tempera paint**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 36Conversion 73Competition 44Returns 89Price range 82Avg price 95Brand share 3Review moat 47Quality gap 40
**Avg price**
**Incredible****$35.21**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.96–$108.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,809.39**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$88K**
$88K/yr · 37K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colorations washable tempera paint is a $88K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colorations washable tempera paint market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$88K–$106K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**0%**
- Colorations77% - Rust-Oleum6% - Zinsser6% - Glidden5% - EVOLVE4% - Sax1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.
1K600Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/colorations-washable-tempera-paint/trend)
## **Top colorations washable tempera paint search terms**
- **colorations washable tempera paint**13K/yr+25.5%7.0% conv. - **white paint gallon**12K/yr-13.2%3.0% conv. - **colorations paint**6K/yr+14.2%4.7% conv. - **gallon of white paint**3K/yr+13.9%1.7% conv. - **colorations tempera paint**2K/yr+36.3%8.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/colorations-washable-tempera-paint/search-terms)
## **Top colorations washable tempera paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$26K40%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack**Colorations**$34.22**4.7★1,161 rev](https://www.amazon.com/dp/B0DNLJR1RJ) [2**Colorations - SWT16 Simply Washable Tempera Paints 16 fl oz Set of 11 Colors Non Toxic Vibrant Bold Kids Paint Craft Hobby Arts & Crafts Fun Art Supplies**Colorations**$48.25**4.7★1,161 rev](https://www.amazon.com/dp/B0DNLJPG3B) [3**Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon**Colorations**$21.71**4.6★134 rev](https://www.amazon.com/dp/B0DNF5HHXL) [4**Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA**Colorations**$20.84**4.5★114 rev](https://www.amazon.com/dp/B0DNLQWMF5) [5**Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White**Rust-Oleum**$16.71**4.5★31,417 rev](https://www.amazon.com/dp/B000C02BKA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 1 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings**EVOLVE**$29.41**131 rev8mo ago](https://www.amazon.com/dp/B0G546FCBB) [**Glidden Interior Drywall Primer Flat White 1 Gallon**Glidden**$16.59**72 rev8mo ago](https://www.amazon.com/dp/B0FZD2LXS8) [**Glidden Glidden Interior/Exterior Stain Block Primer Flat White 1 Gallon**Glidden**$29.96**29 rev11mo ago](https://www.amazon.com/dp/B08MZG7BMD) [**Colorations Simply Washable Tempera Paint Gallon - 6 Colors**Colorations**$97.45**3 rev1y ago](https://www.amazon.com/dp/B0F7J1C5ZQ) [**Colorations Paraben-Free Tempera Paint for Kids Red 16 oz Bottle**Colorations**$6.96**47 rev1y ago](https://www.amazon.com/dp/B0DQPBMJ1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glidden Glidden Interior/Exterior Stain Block Primer Flat White 1 Gallon**Glidden**$29.96**4.5★**▲ 163%**](https://www.amazon.com/dp/B08MZG7BMD) [**EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 1 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings**EVOLVE**$29.41**4.0★**▲ 145%**](https://www.amazon.com/dp/B0G546FCBB) [**Glidden Interior Latex Ceiling Paint White Flat 1 gal**Glidden**$25.08**4.1★**▲ 140%**](https://www.amazon.com/dp/B075F8FSJ8) [**Colorations Paraben-Free Fluorescent Simply Washable Tempera Paint-Set of 6**Colorations**$22.31**4.5★**▲ 108%**](https://www.amazon.com/dp/B0DBRMYLY4) [**Colorations Paraben-Free Washable Tempera Paint for Kids Set of 6 Colors**Colorations**$22.87**4.5★**▲ 67%**](https://www.amazon.com/dp/B0DBRNPFC4)
**~~View all trending →~~**
## **What buyers say about colorations washable tempera paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**17%
*“Good paint”*
**Value For Money**13%
*“is very affordable”*
**Ease Of Cleaning**10%
*“Easy to wash away”*
**Quality-Overall**10%
*“Good quality, easy to wash off”*
**Color**9%
*“Vibrant colors”*
**Coverage**6%
*“Covers well”*
**Advertised Vs Actual Product**6%
*“Exactly As Described”*
**Moist/Dry**3%
*“Dries fast”*
**Leak-Proof**3%
*“did not leak”*
**Engraving/Paint/Sublimation**2%
*“Good paint”*
### **What buyers complain about **
**Paint Quality**38%
*“Terrible paint”*
**Quality-Overall**13%
*“Where is the quality control”*
**Thickness**7%
*“Goes on a little thick”*
**Coverage**6%
*“Some gaps in full coverage”*
**Smell**4%
*“Odd smell”*
**Ease Of Use**4%
*“Can't be reused”*
**Color**4%
*“not pure white”*
**Leak-Proof**3%
*“it was leaking”*
**Ease Of Cleaning**2%
*“Doesnt not wash off the clothing”*
**Adhesion/Stickiness**2%
*“More like glue”*
### **Top return reasons **
**Paint Quality**57%
**Size-Overall**12%
**Color**10%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Leak-Proof**4%
**Defective Material/Parts**1%
**Adhesion/Stickiness**1%
**Functionality-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is colorations washable tempera paint profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the colorations washable tempera paint niche?**
- 6 brands and 45 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in colorations washable tempera paint?**
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Thickness. The return rate is 1.3%.
- **When does demand for colorations washable tempera paint peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the colorations washable tempera paint niche?**
- Listings span $6.96–$108.17; the average listing price is $35.21 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)