---
title: "Color Set — $611K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/color-set"
last_updated: "2026-08-08T12:59:12.623Z"
locale: en
meta:
description: "Niche score 46/100 · $611K/yr market · 811K searches/yr · $20.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $611K/yr market · 811K searches/yr · $20.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Color Set — $611K/yr Amazon US Niche (2026) - Flapen"
---
# **color set**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 21Conversion 46Competition 45Returns 93Price range 73Avg price 89Brand share 16Review moat 23Quality gap 19
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.51–$34.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$611K**
$611K/yr · 811K searches
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,512.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, color set is a $611K/yr Amazon United States market (811K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **color set market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$618K–$824K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**5%**
- Crayola77% - iBayam9% - DLUCKY4% - Caliart2% - LUMIBOARD2% - Sunnyglade2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/color-set/trend)
## **Top color set search terms**
- **kids coloring set**90K/yr-12.0%2.5% conv. - **crayola art set**65K/yr-4.7%2.6% conv. - **crayola set**55K/yr+1.0%1.9% conv. - **crayola art kit**110K/yr-29.1%3.6% conv. - **coloring set for kids ages 4-8**64K/yr-8.2%2.5% conv. - **coloring kits for kids ages 4-8**48K/yr-8.2%2.3% conv. - **coloring sets for kids ages 8-12**46K/yr-12.2%1.8% conv. - **crayola kit**33K/yr-3.5%2.8% conv. - **crayola art case**24K/yr+21.4%4.0% conv. - **coloring kit for kids ages 8-12**14K/yr+27.4%1.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/color-set/search-terms)
## **Top color set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$61K20%$122K30%$183K40%$244K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Crayola Inspiration Art Case Coloring Set - Tie-Dye (140ct) Art Supplies Set For Kids Travel Drawing Kit Gift for Girls & Boys Ages 5+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51wKWtC3NLL.jpg)**Crayola Inspiration Art Case Coloring Set - Tie-Dye (140ct) Art Supplies Set For Kids Travel Drawing Kit Gift for Girls & Boys Ages 5+ \[Amazon Exclusive\]**Crayola**$24.60**4.8★18,491 rev](https://www.amazon.com/dp/B00TFWOS8Y) [2![Crayola Inspiration Art Case Coloring Set 140pc Space Theme Art Kit for Kids Crayons Markers Pencils Gift for Boys & Girls Ages 5 6 7 8 [Amazon Exclusive]](https://m.media-amazon.com/images/I/512fTojPeRL.jpg)**Crayola Inspiration Art Case Coloring Set 140pc Space Theme Art Kit for Kids Crayons Markers Pencils Gift for Boys & Girls Ages 5 6 7 8 \[Amazon Exclusive\]**Crayola**$24.33**4.8★30,523 rev](https://www.amazon.com/dp/B00CI6J5JQ) [3**Crayola Create N Carry Travel Art Set for Kids (75pcs) 2-in-1 Lap Desk & Carrying Case Essential Art Supplies Kit Spring Crafting Gift for Kids**Crayola**$21.19**4.7★5,680 rev](https://www.amazon.com/dp/B01CIMC95Q) [4![Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51dF1w1HF6L.jpg)**Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ \[Amazon Exclusive\]**Crayola**$25.11**4.7★220 rev](https://www.amazon.com/dp/B0FCHNHX17) [5**Crayola Pip-Squeaks Washable Marker Set (65ct) Coloring Set Drawing Art Supplies for Kids Spring Craft Kit Travel Activity Gifts for Kids**Crayola**$11.76**4.8★15,423 rev](https://www.amazon.com/dp/B00AHAJDQU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crayola Kpop Demon Hunters Art Case (40+pcs) Coloring & Sticker Craft Kit Gift for Kids & Teens Travel Activity Set Ages 8+**Crayola**$23.87**104 rev6mo ago](https://www.amazon.com/dp/B0GH2KKKR6) [**Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas**LUMIBOARD**$34.84**1,210 rev10mo ago](https://www.amazon.com/dp/B0FRS84KT9) [**Crayola Limited Edition Coloring Set (115 Pcs) Kids Art Supplies & Drawing Kit with Crayons Markers & Colored Pencils in Storage Case Gifts Ages 5+**Crayola**$15.85**194 rev1y ago](https://www.amazon.com/dp/B0DTB3RLY7) [**beefunni Unicorn Washable Markers Set 48 pcs with Glitter Pencil Case Art Supplies for Kids Ages 4-6-8 Arts Crafts Coloring Set with Stickers - Birthday Gifts for Girls 4 5 6 7 8 9 Year Old**beefunni**$23.83**374 rev1y ago](https://www.amazon.com/dp/B0FDKXYTNP) [![Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51dF1w1HF6L.jpg)**Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ \[Amazon Exclusive\]**Crayola**$25.11**220 rev1y ago](https://www.amazon.com/dp/B0FCHNHX17)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Kpop Demon Hunters Art Case (40+pcs) Coloring & Sticker Craft Kit Gift for Kids & Teens Travel Activity Set Ages 8+**Crayola**$23.87**4.5★**▲ 716%**](https://www.amazon.com/dp/B0GH2KKKR6) [**Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas**LUMIBOARD**$34.84**4.2★**▲ 484%**](https://www.amazon.com/dp/B0FRS84KT9) [**Crayola Limited Edition Coloring Set (115 Pcs) Kids Art Supplies & Drawing Kit with Crayons Markers & Colored Pencils in Storage Case Gifts Ages 5+**Crayola**$15.85**4.8★**▲ 158%**](https://www.amazon.com/dp/B0DTB3RLY7) [**Caliart 176PCS Art Supplies Sketching Kit 100 Sheets 3-Color Sketch Book**Caliart**$25.74**4.8★**▲ 104%**](https://www.amazon.com/dp/B0B7N2Q1NQ) [![Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51dF1w1HF6L.jpg)**Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ \[Amazon Exclusive\]**Crayola**$25.11**4.7★**▲ 81%**](https://www.amazon.com/dp/B0FCHNHX17)
**~~View all trending →~~**
## **What buyers say about color set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**21%
*“Amazing entertainment”*
**Color**11%
*“colors are amazing”*
**Quality-Overall**10%
*“Quality is great with lots of color options”*
**Gifting Purpose**8%
*“Awesome gift”*
**Value For Money**7%
*“Excellent value”*
**Ease Of Use**6%
*“Easy to use”*
**Drawing Experience**4%
*“Great drawing board”*
**Advertised Vs Actual Product**2%
*“Just as advertised”*
**Ease Of Cleaning**2%
*“easy to clean up”*
**Creativity**2%
*“Creative fun”*
### **What buyers complain about **
**Color**10%
*“Color was dull”*
**Quality-Overall**8%
*“Bad quality”*
**Durability**8%
*“Falls apart easily”*
**Ease Of Cleaning**5%
*“Hard to clean”*
**Charging**5%
*“Battery doesnt charge”*
**Value For Money**5%
*“Not worthy to buy even with the cheap price”*
**Size-Overall**5%
*“they are small”*
**Strength**4%
*“FLIMSY”*
**Functionality-Overall**3%
*“Didnt work”*
**Advertised Vs Actual Product**3%
*“Not as describe”*
### **Top return reasons **
**Value For Money**16%
**Size-Overall**14%
**Scratch Resistance**9%
**Defective Material/Parts**9%
**Functionality-Overall**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Gifting Purpose**5%
**Product Condition**5%
**Color**4%
## **Common questions**
- **Is color set profitable to sell on Amazon United States?**
- The niche generates $611K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the color set niche?**
- 10 brands and 85 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in color set?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 1.1%.
- **When does demand for color set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the color set niche?**
- Listings span $7.51–$34.84; the average listing price is $20.59 (sweet spot $15–$100). The average incumbent carries 7,512 reviews — the moat a new listing must climb.
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