[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-toys-games-color-changing-toys":3,"research-sidebar-rollups":924},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":54,"baselines":91,"demand":96,"seasonality":410,"brandShare":423,"products":445,"feedback":683,"searchTerms":840,"related":891,"lastUpdated":37},"569e512d1e51d530442eda0d15c5656f","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":50,"top20BrandShare":51,"primePct":52,"oosRate":53},239257,254428,2.4308,-0.2027,0.0534,0.3161,0.8129,4.49,353,17.61,5.44,34.34,45,12500,0.6667,0.0098,10,14,"color changing toys","color-changing-toys","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcolor-changing-toys","Bath Toys","2026-07-30T16:13:46.636079+00:00",15,251,[],1095,0,10000,100,250,176100,220125,34,145,0.734,1,0.9111,0.0348,{"score":55,"verdict":56,"components":57},57,"watch",[58,62,64,68,71,74,77,82,85,87],{"key":59,"score":27,"weight":60,"raw":61},"marketSize",0.15,239257.48,{"key":63,"score":38,"weight":60,"raw":18},"growth",{"key":65,"score":66,"weight":67,"raw":19},"conversion",61,0.1,{"key":69,"score":70,"weight":60,"raw":20},"competition",83,{"key":72,"score":73,"weight":67,"raw":21},"brandShare",40,{"key":75,"score":76,"weight":67,"raw":22},"qualityGap",43,{"key":78,"score":79,"weight":80,"raw":81},"reviewMoat",82,0.05,353.27,{"key":83,"score":84,"weight":67,"raw":30},"returns",95,{"key":86,"score":79,"weight":80,"raw":24},"avgPrice",{"key":88,"score":89,"weight":80,"raw":90},"priceRange",67,0.669204152249135,{"avgRating":92,"medianPrice":93,"medianReturnRate":94,"nichesTracked":95},4.42,24.38,0.0215,115062,{"points":97,"droppedPartialWeek":409},[98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406],{"week":99,"volume":100},"2024-08-04",5648,{"week":102,"volume":103},"2024-08-11",5196,{"week":105,"volume":106},"2024-08-18",5809,{"week":108,"volume":109},"2024-08-25",5015,{"week":111,"volume":112},"2024-09-01",4969,{"week":114,"volume":115},"2024-09-08",5421,{"week":117,"volume":118},"2024-09-15",5364,{"week":120,"volume":121},"2024-09-22",5499,{"week":123,"volume":124},"2024-09-29",5025,{"week":126,"volume":127},"2024-10-06",6270,{"week":129,"volume":130},"2024-10-13",9226,{"week":132,"volume":133},"2024-10-20",7397,{"week":135,"volume":136},"2024-10-27",6479,{"week":138,"volume":139},"2024-11-03",7435,{"week":141,"volume":142},"2024-11-10",9861,{"week":144,"volume":145},"2024-11-17",12712,{"week":147,"volume":148},"2024-11-24",16504,{"week":150,"volume":151},"2024-12-01",25211,{"week":153,"volume":154},"2024-12-08",23431,{"week":156,"volume":157},"2024-12-15",23704,{"week":159,"volume":160},"2024-12-22",22228,{"week":162,"volume":163},"2024-12-29",15226,{"week":165,"volume":166},"2025-01-05",9773,{"week":168,"volume":169},"2025-01-12",7963,{"week":171,"volume":172},"2025-01-19",7145,{"week":174,"volume":175},"2025-01-26",7433,{"week":177,"volume":178},"2025-02-02",7573,{"week":180,"volume":181},"2025-02-09",7710,{"week":183,"volume":184},"2025-02-16",7563,{"week":186,"volume":187},"2025-02-23",7051,{"week":189,"volume":190},"2025-03-02",6603,{"week":192,"volume":193},"2025-03-09",7316,{"week":195,"volume":196},"2025-03-16",7798,{"week":198,"volume":199},"2025-03-23",7946,{"week":201,"volume":202},"2025-03-30",3054,{"week":204,"volume":205},"2025-04-06",8864,{"week":207,"volume":208},"2025-04-13",9295,{"week":210,"volume":211},"2025-04-20",9971,{"week":213,"volume":214},"2025-04-27",6215,{"week":216,"volume":217},"2025-05-04",6149,{"week":219,"volume":220},"2025-05-11",5574,{"week":222,"volume":223},"2025-05-18",5684,{"week":225,"volume":226},"2025-05-25",5272,{"week":228,"volume":229},"2025-06-01",6167,{"week":231,"volume":232},"2025-06-08",6076,{"week":234,"volume":235},"2025-06-15",5789,{"week":237,"volume":238},"2025-06-22",6582,{"week":240,"volume":241},"2025-06-29",6470,{"week":243,"volume":244},"2025-07-06",6223,{"week":246,"volume":247},"2025-07-13",9996,{"week":249,"volume":250},"2025-07-20",6783,{"week":252,"volume":253},"2025-07-27",7335,{"week":255,"volume":256},"2025-08-03",7073,{"week":258,"volume":259},"2025-08-10",7260,{"week":261,"volume":262},"2025-08-17",6981,{"week":264,"volume":265},"2025-08-24",6871,{"week":267,"volume":268},"2025-08-31",6569,{"week":270,"volume":271},"2025-09-07",6665,{"week":273,"volume":274},"2025-09-14",6004,{"week":276,"volume":277},"2025-09-21",5896,{"week":279,"volume":280},"2025-09-28",6103,{"week":282,"volume":283},"2025-10-05",5877,{"week":285,"volume":286},"2025-10-12",7423,{"week":288,"volume":289},"2025-10-19",6273,{"week":291,"volume":292},"2025-10-26",5956,{"week":294,"volume":295},"2025-11-02",7041,{"week":297,"volume":298},"2025-11-09",8601,{"week":300,"volume":301},"2025-11-16",10380,{"week":303,"volume":304},"2025-11-23",12423,{"week":306,"volume":307},"2025-11-30",17354,{"week":309,"volume":310},"2025-12-07",19119,{"week":312,"volume":313},"2025-12-14",20946,{"week":315,"volume":316},"2025-12-21",19234,{"week":318,"volume":319},"2025-12-28",11116,{"week":321,"volume":322},"2026-01-04",8406,{"week":324,"volume":184},"2026-01-11",{"week":326,"volume":327},"2026-01-18",9058,{"week":329,"volume":330},"2026-01-25",7743,{"week":332,"volume":333},"2026-02-01",7915,{"week":335,"volume":336},"2026-02-08",8724,{"week":338,"volume":339},"2026-02-15",7108,{"week":341,"volume":342},"2026-02-22",7101,{"week":344,"volume":345},"2026-03-01",7485,{"week":347,"volume":348},"2026-03-08",7713,{"week":350,"volume":351},"2026-03-15",7968,{"week":353,"volume":354},"2026-03-22",8599,{"week":356,"volume":357},"2026-03-29",9012,{"week":359,"volume":360},"2026-04-05",8417,{"week":362,"volume":363},"2026-04-12",5585,{"week":365,"volume":366},"2026-04-19",5683,{"week":368,"volume":369},"2026-04-26",5363,{"week":371,"volume":372},"2026-05-03",5360,{"week":374,"volume":375},"2026-05-10",5338,{"week":377,"volume":378},"2026-05-17",5636,{"week":380,"volume":381},"2026-05-24",6112,{"week":383,"volume":384},"2026-05-31",5775,{"week":386,"volume":387},"2026-06-07",5715,{"week":389,"volume":390},"2026-06-14",5690,{"week":392,"volume":393},"2026-06-21",5444,{"week":395,"volume":396},"2026-06-28",6227,{"week":398,"volume":399},"2026-07-05",3564,{"week":401,"volume":402},"2026-07-12",4188,{"week":404,"volume":405},"2026-07-19",4578,{"week":407,"volume":408},"2026-07-26",4060,false,[411,412,413,414,415,416,417,418,419,420,421,422],0.9892365000268912,0.9232863867330451,0.893650634048016,0.9027368238906206,0.6876875402231477,0.7317319681431371,0.7102214666700963,0.7622928564728967,0.6883090260158838,0.8344612053342811,1.3822789769699502,2.4348056986505813,{"top":424,"otherBrandCount":443,"otherClickShare":444},[425,428,431,434,437,440],{"brand":426,"clickShare":427},"Mattel",0.3265,{"brand":429,"clickShare":430},"MACALOCA",0.17729999999999999,{"brand":432,"clickShare":433},"Disney",0.1569,{"brand":435,"clickShare":436},"Cars",0.0765,{"brand":438,"clickShare":439},"Hot Wheels",0.0754,{"brand":441,"clickShare":442},"Monster Jam",0.032,9,0.15539999999999987,[446,457,467,477,488,499,508,518,528,537,546,557,568,578,588,596,604,613,622,633,643,653,663,673],{"asin":447,"title":448,"brand":429,"imageUrl":449,"price":450,"rating":451,"reviews":452,"clickShare90":453,"clickShare360":454,"launchDate":455,"amazonUrl":456},"B0F1Y1MGH1","Color Changing Cars Toys Bath Toys for Kids Ages 1-3 4-8 Goodie Bags Fillers for Kids Grandkids Pool Water Toys Boys Birthday Car Gifts Sensory Die-Cast Toys Mini Sensory Toys Theme Party Giveaways","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51l6tlI7mhL.jpg",18.57,4.5,262,0.1048,0.1006,"2025-03-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F1Y1MGH1",{"asin":458,"title":459,"brand":426,"imageUrl":460,"price":24,"rating":461,"reviews":462,"clickShare90":463,"clickShare360":464,"launchDate":465,"amazonUrl":466},"B0CNX4RH28","Mattel Disney Cars Color Changer Cruisin McQueen Yellow\u002FRed (Red and Yellow)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51mhpFfdaPL.jpg",4.6,110,0.063,0.0647,"2024-02-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CNX4RH28",{"asin":468,"title":469,"brand":426,"imageUrl":470,"price":471,"rating":472,"reviews":473,"clickShare90":474,"clickShare360":475,"launchDate":261,"amazonUrl":476},"B0FXWJDWDS","Disney Cars 2025 Color Changers Radiator Springs Race & Rescue Rally Race 200 Lightning McQueen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518jtQX4JEL.jpg",16.61,4.2,18,0.0587,0.0228,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FXWJDWDS",{"asin":478,"title":479,"brand":426,"imageUrl":480,"price":481,"rating":482,"reviews":483,"clickShare90":484,"clickShare360":485,"launchDate":486,"amazonUrl":487},"B0CNX4PHVL","Disney Pixar Car - Fabulous Hudson Hornet Color Changers - 1:55 Scale HRX42","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Bzl56V1rL.jpg",18.15,4.4,101,0.0469,0.0435,"2024-05-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CNX4PHVL",{"asin":489,"title":490,"brand":432,"imageUrl":491,"price":492,"rating":493,"reviews":494,"clickShare90":495,"clickShare360":496,"launchDate":497,"amazonUrl":498},"B00VK1MNUS","Disney Cars Color Changers Sally","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PY7RK30ML.jpg",12.46,4.8,304,0.0427,0.0456,"2022-02-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00VK1MNUS",{"asin":500,"title":501,"brand":438,"imageUrl":502,"price":503,"rating":461,"reviews":504,"clickShare90":505,"clickShare360":506,"launchDate":465,"amazonUrl":507},"B0CNX5F4QV","Disney Pixar Cars Color Changers DJ Vehicle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cbkPDpUqL.jpg",12.69,86,0.0384,0.0419,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CNX5F4QV",{"asin":509,"title":510,"brand":432,"imageUrl":511,"price":512,"rating":461,"reviews":513,"clickShare90":514,"clickShare360":515,"launchDate":516,"amazonUrl":517},"B09KNW4JFC","Disney Pixar Cars Paul Conrev Color Changers 1:55 Scale","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511FRGz0PaL.jpg",12.9,63,0.0372,0.0287,"2021-10-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09KNW4JFC",{"asin":519,"title":448,"brand":429,"imageUrl":520,"price":521,"rating":522,"reviews":523,"clickShare90":524,"clickShare360":525,"launchDate":526,"amazonUrl":527},"B0F8M9N2MP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51d0muRtnpL.jpg",19,4.3,135,0.0369,0.0313,"2025-05-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F8M9N2MP",{"asin":529,"title":530,"brand":441,"imageUrl":531,"price":532,"rating":493,"reviews":533,"clickShare90":442,"clickShare360":534,"launchDate":535,"amazonUrl":536},"B0DKVMHR8D","Monster Jam Mud Blasters Grave Digger and Megalodon Color Changing Trucks 2-Pack 1:64 Die Cast Vehicle Kids Toys for Boys and Girls 3 and Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51SKp1tt7DL.jpg",14.4,844,0.0231,"2025-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DKVMHR8D",{"asin":538,"title":448,"brand":429,"imageUrl":539,"price":540,"rating":482,"reviews":541,"clickShare90":542,"clickShare360":543,"launchDate":544,"amazonUrl":545},"B0GCT3T38Y","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F517qbIBZLDL.jpg",18.06,38,0.0292,0.0088,"2025-12-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GCT3T38Y",{"asin":547,"title":548,"brand":435,"imageUrl":549,"price":550,"rating":551,"reviews":552,"clickShare90":553,"clickShare360":554,"launchDate":555,"amazonUrl":556},"B08R5L28KQ","Disney Cars 2021 Color Changers Fillmore","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qYwvvNRCS.jpg",18.22,4.7,357,0.0289,0.0483,"2020-12-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08R5L28KQ",{"asin":558,"title":559,"brand":560,"imageUrl":561,"price":562,"rating":461,"reviews":563,"clickShare90":564,"clickShare360":565,"launchDate":566,"amazonUrl":567},"B08DM6QT3Q","Pixar Disney Cars 1:55 Scale Color Changers Jackson Storm","Disney Pixar","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51e-iH7OBSL.jpg",14.64,222,0.0279,0.0461,"2020-07-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08DM6QT3Q",{"asin":569,"title":570,"brand":438,"imageUrl":571,"price":572,"rating":461,"reviews":573,"clickShare90":574,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B0GMRL936P","Cars Red Firetruck Color Changers! Expose to Water to Shift Colors! Diecast Childrens Toy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61AQ51lD1PL.jpg",19.46,3,0.0266,0.0092,"2026-02-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GMRL936P",{"asin":579,"title":580,"brand":435,"imageUrl":581,"price":582,"rating":493,"reviews":583,"clickShare90":584,"clickShare360":585,"launchDate":586,"amazonUrl":587},"B08R61SDHY","Disney Cars 2021 Color Changers Snot Rod","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51eJm+SaMVL.jpg",15.17,39,0.0248,0.0223,"2021-12-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08R61SDHY",{"asin":589,"title":590,"brand":426,"imageUrl":591,"price":592,"rating":493,"reviews":76,"clickShare90":593,"clickShare360":585,"launchDate":594,"amazonUrl":595},"B0BTRVC1KJ","Disney Cars Toys Color Changers 2023 Sarge","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WNoseaGJL.jpg",16.59,0.0237,"2023-02-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BTRVC1KJ",{"asin":597,"title":598,"brand":426,"imageUrl":599,"price":600,"rating":472,"reviews":601,"clickShare90":475,"clickShare360":602,"launchDate":252,"amazonUrl":603},"B0DR3NK4DB","Disney Cars 2025 Color Changers Radiator Springs Race & Rescue Lightning McQueen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51QTAimKNgL.jpg",16.05,44,0.0346,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DR3NK4DB",{"asin":605,"title":606,"brand":435,"imageUrl":607,"price":608,"rating":522,"reviews":609,"clickShare90":475,"clickShare360":610,"launchDate":611,"amazonUrl":612},"B08F7JMVC9","Cars 2020 Mattel 1:55 Color Changers Mini Car 1 Pack Lightning McQueen \u002F MATTEL CARS COLOR CHANGERS 1 PACK LIGHTNING McQUEEN Disney Pixar Movie Character Car Color Change Bath","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61cyG33QwKL.jpg",15.08,104,0.0146,"2024-04-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08F7JMVC9",{"asin":614,"title":615,"brand":426,"imageUrl":616,"price":617,"rating":618,"reviews":619,"clickShare90":475,"clickShare360":620,"launchDate":261,"amazonUrl":621},"B0FYD7K6XP","Disney Cars 2025 Color Changers Radiator Springs Race & Rescue Sarge","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51if3Ebq+ML.jpg",12.6,5,12,0.0103,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FYD7K6XP",{"asin":623,"title":624,"brand":625,"imageUrl":626,"price":627,"rating":551,"reviews":628,"clickShare90":629,"clickShare360":630,"launchDate":631,"amazonUrl":632},"B0GKHGW5SL","Jyyuehai 9 Pcs Color Changing Cars Toys Bath Toys for Kids Ages 3-5 4-8 Die-Cast Toy Cars Water Toys for Boys Girls Easter Basket Stuffers Egg Fillers Birthday Gifts for Kids Pool Toys","Jyyuehai","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51cL1Z7PW+L.jpg",20.01,33,0.0226,0.0045,"2026-01-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GKHGW5SL",{"asin":634,"title":635,"brand":426,"imageUrl":636,"price":637,"rating":461,"reviews":638,"clickShare90":639,"clickShare360":640,"launchDate":641,"amazonUrl":642},"B0D7PT6PZD","Mattel Disney and Pixar Cars Color Changers Car Wash Playset","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51svG66BFDL.jpg",19.2,512,0.0213,0.0546,"2024-11-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D7PT6PZD",{"asin":644,"title":645,"brand":646,"imageUrl":647,"price":648,"rating":461,"reviews":32,"clickShare90":649,"clickShare360":650,"launchDate":651,"amazonUrl":652},"B0DR3N8QKN","Disney Cars 2025 Color Changers GRC Global Racers Cup Francesco Bernoulli","Disney Cars","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51flsbhQZlL.jpg",17.93,0.0207,0.0261,"2025-02-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DR3N8QKN",{"asin":654,"title":655,"brand":426,"imageUrl":656,"price":657,"rating":658,"reviews":659,"clickShare90":660,"clickShare360":661,"launchDate":261,"amazonUrl":662},"B0GNQCL2XS","Disney Cars 2026 Color Changers Dinoco Lightning McQueen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ToV-2ExBL.jpg",19.18,4.1,7,0.0195,0.016,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GNQCL2XS",{"asin":664,"title":665,"brand":666,"imageUrl":667,"price":668,"rating":451,"reviews":669,"clickShare90":670,"clickShare360":639,"launchDate":671,"amazonUrl":672},"B0DGWPJ5MW","Tub Works Emergency Cars Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Soft Squeezable Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath","Tub Works","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51KfmD2pUHL.jpg",15.83,3119,0.0182,"2024-09-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DGWPJ5MW",{"asin":674,"title":675,"brand":432,"imageUrl":676,"price":677,"rating":551,"reviews":678,"clickShare90":679,"clickShare360":680,"launchDate":681,"amazonUrl":682},"B089DQ8FG4","Disney Mattel and Pixar Cars Color Changers Collection Toy Cars Change Color with Water","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41x92we619L.jpg",12.45,227,0.0179,0.0153,"2020-05-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB089DQ8FG4",{"love":684,"hate":755,"returnReasons":817},[685,692,699,706,713,720,727,734,741,748],{"topic":686,"percentOfMentions":687,"verbatims":688},"Fun\u002FEntertainment Experience",0.4203,[689,690,691],"Really fun","Fun for kids","Makes bath time fun",{"topic":693,"percentOfMentions":694,"verbatims":695},"Color",0.1057,[696,697,698],"The colors are bright","It's colorful soft","Colorful and soft",{"topic":700,"percentOfMentions":701,"verbatims":702},"Quality-Overall",0.060599999999999994,[703,704,705],"Excellent product","these are quality made cars","Quality of the car is great",{"topic":707,"percentOfMentions":708,"verbatims":709},"Water Resistance",0.0443,[710,711,712],"Great to help keep water in","These are really responsive to water","Great product for water play, and well made",{"topic":714,"percentOfMentions":715,"verbatims":716},"Brightness\u002FShine\u002FGlow",0.0434,[717,718,719],"Bright and fun","the lighting up is awesome","Bright lights",{"topic":721,"percentOfMentions":722,"verbatims":723},"Value For Money",0.0394,[724,725,726],"Great value","Well worth it","Good for the price",{"topic":728,"percentOfMentions":729,"verbatims":730},"Advertised Vs Actual Product",0.0362,[731,732,733],"As shown","Works as promised","As described",{"topic":735,"percentOfMentions":736,"verbatims":737},"Gifting Purpose",0.029900000000000003,[738,739,740],"Awesome gift","It was a Xmas gift","Super gift",{"topic":742,"percentOfMentions":743,"verbatims":744},"Size-Overall",0.0255,[745,746,747],"Size is good","They like that they are bigger","Perfect size for the tub",{"topic":749,"percentOfMentions":750,"verbatims":751},"Durability",0.0239,[752,753,754],"The material feels durable","they have not broken","Seem to be durable",[756,762,768,774,780,786,792,799,806,812],{"topic":749,"percentOfMentions":757,"verbatims":758},0.1445,[759,760,761],"cars broke day 3","The durability is a little questionable","Broke super easily",{"topic":693,"percentOfMentions":763,"verbatims":764},0.1259,[765,766,767],"No color change","the color faded fast","Color change",{"topic":742,"percentOfMentions":769,"verbatims":770},0.0889,[771,772,773],"The cars are very small","These car trucks are small","TOO SMALL",{"topic":714,"percentOfMentions":775,"verbatims":776},0.0725,[777,778,779],"ours didnt seem to glow at all","Not very bright","Light not really bright",{"topic":700,"percentOfMentions":781,"verbatims":782},0.0707,[783,784,785],"the cars are low quality","Seems low quality compared to all the other cars that I have purchased","Low Quality",{"topic":721,"percentOfMentions":787,"verbatims":788},0.0679,[789,790,791],"Over priced,","but not worth the price","The price is a little high in my opinion",{"topic":793,"percentOfMentions":794,"verbatims":795},"Functionality-Overall",0.053899999999999997,[796,797,798],"And the sticky tabs wouldnt work for us either","Didnt work","Lights dont work",{"topic":800,"percentOfMentions":801,"verbatims":802},"Battery Life",0.049800000000000004,[803,804,805],"Short battery life","Poor Battery Life","Battery doesn't last long",{"topic":707,"percentOfMentions":807,"verbatims":808},0.0297,[809,810,811],"Seem to not work when they are wet","water is stuck in them","doesnt hold water",{"topic":728,"percentOfMentions":639,"verbatims":813},[814,815,816],"Not as pictured","I think the picture was misleading","Dont work as described",[818,820,822,824,826,828,830,833,835,838],{"reason":742,"pct":819},0.2865,{"reason":721,"pct":821},0.09910000000000001,{"reason":693,"pct":823},0.09179999999999999,{"reason":714,"pct":825},0.0862,{"reason":728,"pct":827},0.0774,{"reason":793,"pct":829},0.06509999999999999,{"reason":831,"pct":832},"Defective Material\u002FParts",0.059699999999999996,{"reason":700,"pct":834},0.0508,{"reason":836,"pct":837},"Material Quality",0.020099999999999996,{"reason":749,"pct":839},0.0187,[841,846,851,856,861,866,871,876,881,886],{"term":842,"volume":843,"growthQoq":844,"conversionRate":845},"color changing cars",75600,-0.2185,0.0413,{"term":847,"volume":848,"growthQoq":849,"conversionRate":850},"cars color changers",33401,-0.1911,0.0235,{"term":852,"volume":853,"growthQoq":854,"conversionRate":855},"color changing cars pixar",28844,-0.308,0.0455,{"term":857,"volume":858,"growthQoq":859,"conversionRate":860},"disney cars color changers",18798,-0.2491,0.0291,{"term":862,"volume":863,"growthQoq":864,"conversionRate":865},"color change cars",8914,0.3419,0.025,{"term":867,"volume":868,"growthQoq":869,"conversionRate":870},"lightning mcqueen color changing cars",12810,-0.2251,0.0336,{"term":872,"volume":873,"growthQoq":874,"conversionRate":875},"disney pixar cars color changers",7618,0.2285,0.0208,{"term":877,"volume":878,"growthQoq":879,"conversionRate":880},"color changing cars in water",3924,0.8763,0.0501,{"term":882,"volume":883,"growthQoq":884,"conversionRate":885},"color changing disney cars",6268,-0.003,0.0324,{"term":887,"volume":888,"growthQoq":889,"conversionRate":890},"color changing lightning mcqueen",8178,-0.3799,0.0568,[892,898,903,908,913,919],{"title":893,"href":894,"score":895,"verdict":56,"marketSize":896,"growth90":897},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts",70,317041.86,4.0766,{"title":899,"href":900,"score":895,"verdict":56,"marketSize":901,"growth90":902},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":904,"href":905,"score":895,"verdict":56,"marketSize":906,"growth90":907},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":909,"href":910,"score":895,"verdict":56,"marketSize":911,"growth90":912},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":914,"href":915,"score":895,"verdict":916,"marketSize":917,"growth90":918},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":920,"href":921,"score":895,"verdict":56,"marketSize":922,"growth90":923},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486,[925,932,939,946,953,960,967,974,981,988,995,1002,1009,1012,1019,1026,1033,1039,1046,1053],{"nodeId":926,"label":927,"slug":928,"href":929,"nichesTracked":930,"marketSizeTotal":931},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":933,"label":934,"slug":935,"href":936,"nichesTracked":937,"marketSizeTotal":938},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":940,"label":941,"slug":942,"href":943,"nichesTracked":944,"marketSizeTotal":945},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":947,"label":948,"slug":949,"href":950,"nichesTracked":951,"marketSizeTotal":952},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":954,"label":955,"slug":956,"href":957,"nichesTracked":958,"marketSizeTotal":959},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":961,"label":962,"slug":963,"href":964,"nichesTracked":965,"marketSizeTotal":966},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":968,"label":969,"slug":970,"href":971,"nichesTracked":972,"marketSizeTotal":973},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":975,"label":976,"slug":977,"href":978,"nichesTracked":979,"marketSizeTotal":980},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":982,"label":983,"slug":984,"href":985,"nichesTracked":986,"marketSizeTotal":987},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":989,"label":990,"slug":991,"href":992,"nichesTracked":993,"marketSizeTotal":994},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":996,"label":997,"slug":998,"href":999,"nichesTracked":1000,"marketSizeTotal":1001},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":1003,"label":1004,"slug":1005,"href":1006,"nichesTracked":1007,"marketSizeTotal":1008},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":1010,"marketSizeTotal":1011},3143,1662205212,{"nodeId":1013,"label":1014,"slug":1015,"href":1016,"nichesTracked":1017,"marketSizeTotal":1018},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":1020,"label":1021,"slug":1022,"href":1023,"nichesTracked":1024,"marketSizeTotal":1025},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":1027,"label":1028,"slug":1029,"href":1030,"nichesTracked":1031,"marketSizeTotal":1032},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":1034,"label":1035,"slug":1036,"href":1037,"nichesTracked":452,"marketSizeTotal":1038},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",260043081,{"nodeId":1040,"label":1041,"slug":1042,"href":1043,"nichesTracked":1044,"marketSizeTotal":1045},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":1047,"label":1048,"slug":1049,"href":1050,"nichesTracked":1051,"marketSizeTotal":1052},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":1054,"label":1055,"slug":1056,"href":1057,"nichesTracked":1058,"marketSizeTotal":1059},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]