---
title: "Christmas Scratch Art — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/christmas-scratch-art"
last_updated: "2026-08-08T10:20:44.569Z"
locale: en
meta:
description: "Niche score 36/100 · $9K/yr market · 18K searches/yr · $12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $9K/yr market · 18K searches/yr · $12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Scratch Art — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas scratch art**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 71Conversion 48Competition 0Returns 79Price range 49Avg price 52Brand share 0Review moat 93Quality gap 30
**Review moat**
**Great****149.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+54.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.27**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.51–$25.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$9K**
$9K/yr · 18K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, christmas scratch art is a $9K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas scratch art market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$25K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#978**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Iconikal49% - iooo27% - Natonhi24%
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — +54.1% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonFebMarAugSepOctNovDecJanMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 74.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/christmas-scratch-art/trend)
## **Top christmas scratch art search terms**
- **christmas scratch art**12K/yr+47.9%0.7% conv. - **scratch art christmas**4K/yr+98.2%0.0% conv. - **christmas scratch art for kids**3K/yr+60.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/christmas-scratch-art/search-terms)
## **Top christmas scratch art products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$3K45%$4K60%$5K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Iconikal 48-Pack Christmas Scratch Art Bulk Pack Scratch Off Ornaments**Iconikal**$4.51**4.3★97 rev](https://www.amazon.com/dp/B09GW4MR6V) [2**24 Pack Christmas Party Favors for Kids: Scratch Art Notebooks Bulk Xmas Goodie Bag Fillers Stocking Stuffers Gifts for Kids 4-12 Classroom Prizes Birthday Return Gift Bag Toys for Boys Girls**iooo**$25.03**4.7★131 rev](https://www.amazon.com/dp/B0FVVG56CW) [3**Natonhi 96pcs Christmas Crafts for Kids Christmas Party Favors Magic Rainbow Scratch Paper Ornament with Wooden Drawing Sticks Lanyards for Kid Holiday Party Gifts Classroom Activities**Natonhi**$7.25**4.7★220 rev](https://www.amazon.com/dp/B0CL23TJ51)
### **Newest**
by launch date
[**24 Pack Christmas Party Favors for Kids: Scratch Art Notebooks Bulk Xmas Goodie Bag Fillers Stocking Stuffers Gifts for Kids 4-12 Classroom Prizes Birthday Return Gift Bag Toys for Boys Girls**iooo**$25.03**131 rev8mo ago](https://www.amazon.com/dp/B0FVVG56CW) [**Natonhi 96pcs Christmas Crafts for Kids Christmas Party Favors Magic Rainbow Scratch Paper Ornament with Wooden Drawing Sticks Lanyards for Kid Holiday Party Gifts Classroom Activities**Natonhi**$7.25**220 rev2y ago](https://www.amazon.com/dp/B0CL23TJ51) [**Iconikal 48-Pack Christmas Scratch Art Bulk Pack Scratch Off Ornaments**Iconikal**$4.51**97 rev4y ago](https://www.amazon.com/dp/B09GW4MR6V)
### **Trending**
90-day click momentum
[**24 Pack Christmas Party Favors for Kids: Scratch Art Notebooks Bulk Xmas Goodie Bag Fillers Stocking Stuffers Gifts for Kids 4-12 Classroom Prizes Birthday Return Gift Bag Toys for Boys Girls**iooo**$25.03**4.7★**▲ 221%**](https://www.amazon.com/dp/B0FVVG56CW) [**Natonhi 96pcs Christmas Crafts for Kids Christmas Party Favors Magic Rainbow Scratch Paper Ornament with Wooden Drawing Sticks Lanyards for Kid Holiday Party Gifts Classroom Activities**Natonhi**$7.25**4.7★**▲ 14%**](https://www.amazon.com/dp/B0CL23TJ51) [**Iconikal 48-Pack Christmas Scratch Art Bulk Pack Scratch Off Ornaments**Iconikal**$4.51**4.3★**▼ 31%**](https://www.amazon.com/dp/B09GW4MR6V)
## **Common questions**
- **Is christmas scratch art profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the christmas scratch art niche?**
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for christmas scratch art peak?**
- Demand peaks in Nov–Dec; the busiest month runs 74.5× the quietest.
- **What does it cost to enter the christmas scratch art niche?**
- Listings span $4.51–$25.03; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.
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