---
title: "Trend — christmas crafts - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/christmas-crafts/trend"
last_updated: "2026-08-08T06:08:02.046Z"
locale: en
meta:
  description: "Niche score 74/100 · $777K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 74/100 · $777K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — christmas crafts - Flapen"
---

# **christmas crafts**

**Worth a look**

Shows no brand lock-in (top 5 brands take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 97Conversion 26Competition 96Returns 69Price range 81Avg price 63Brand share 98Review moat 75Quality gap 43

**Brand share**

**Incredible****17%**

top-5 brand share — no brand owns this niche

**Growth**

**Incredible****+184.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Price range**

**Great****$4.51–$66.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****503.73**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$777K**

$777K/yr · 2.8M searches

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.50**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend