---
title: "Christmas Crafts — $777K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/christmas-crafts"
last_updated: "2026-08-06T22:12:37.295Z"
locale: en
meta:
description: "Niche score 74/100 · $777K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 74/100 · $777K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Christmas Crafts — $777K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas crafts**
**Worth a look**
Shows no brand lock-in (top 5 brands take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 97Conversion 26Competition 96Returns 69Price range 81Avg price 63Brand share 98Review moat 75Quality gap 43
**Brand share**
**Incredible****17%**
top-5 brand share — no brand owns this niche
**Growth**
**Incredible****+184.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Price range**
**Great****$4.51–$66.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****503.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$777K**
$777K/yr · 2.8M searches
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, christmas crafts is a $777K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 17% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 74/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas crafts market data**
- **Units sold / yr**
- **100K–125K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,505**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **67%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**125 **▲rising
**Sellers**
**303**
**Top-5 brand share**
**17%**
Top 20: 49%
**Top-5 click share**
**15%**
Top 20: 40%
**Open market**
**80%**
- AWHETIE4% - Generic4% - WOHOHOHO3% - Crayola3% - HSHFAMIIY3% - Leyzan3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +184.5% search growth over the last 90 days.
500K300KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 223.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/christmas-crafts/trend)
## **Top christmas crafts search terms**
- **christmas crafts**679K/yr+262.5%0.9% conv. - **christmas crafts for adults**304K/yr+256.4%0.6% conv. - **christmas crafts for kids**659K/yr+218.6%2.1% conv. - **christmas craft supplies**133K/yr+137.2%1.3% conv. - **christmas craft**208K/yr+285.2%1.0% conv. - **christmas craft kits**82K/yr+182.5%0.3% conv. - **christmas craft kits for adults**38K/yr+229.4%0.6% conv. - **christmas activities**94K/yr+98.4%0.5% conv. - **holiday crafts for adults**25K/yr+186.3%0.1% conv. - **kids christmas activities**30K/yr+355.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/christmas-crafts/search-terms)
## **Top christmas crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$8K2%$16K3%$23K4%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wohohoho 45Pcs Unfinished Paintable Blank Wooden Christmas Ornaments with Tray 9 Designs DIY Predrilled Wood Ornaments for Crafts. Christmas Tree Hanging Decorations Xmas Art Birthday Gift for Kids**WOHOHOHO**$13.31**4.8★235 rev](https://www.amazon.com/dp/B0DGPPZTLK) [2**AWHETIE Christmas Crafts for Adults 40 Sets Christmas Beaded Ornament Kit**AWHETIE**$11.13**4.4★106 rev](https://www.amazon.com/dp/B0F5VFZRC4) [3**Stocking Stuffers for Kids Christmas Stickers DIY Christmas Crafts for Kids**HSHFAMIIY**$5.53**4.8★727 rev](https://www.amazon.com/dp/B0F8H5X4L8) [4**Christmas Ornaments Tree Decorations Personalized Crafts for Girls Adults Kids Kit DIY Ribbon Letter Tiles Bells Rustic Stockings Name Tags Hanging Xmas Decor for Gifts Wreath Room Holiday**Leyzan**$13.75**4.7★1,169 rev](https://www.amazon.com/dp/B08HSGPW1M) [5**Crayola Light-Ups - Snowman Light Up Snowman Toy Christmas Gift for Grandkids & Kids Reusable Coloring Craft Toy Decoration for Indoors Stocking Stuffers**Crayola**$7.45**4.5★286 rev](https://www.amazon.com/dp/B0CRBKBZNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**yuegool 6PCS Christmas Punch Needle Coasters Kit Easy DIY Punch Needle Embroidery Kit for Beginners Adults Kids Including Patterns Tools Yarns Hoop Instruction Coaster Holder Art Craft Supplies**yuegool**$18.36**564 rev1y ago](https://www.amazon.com/dp/B0FWZSNPXS) [**Stocking Stuffers for Kids Christmas Stickers DIY Christmas Crafts for Kids**HSHFAMIIY**$5.53**727 rev1y ago](https://www.amazon.com/dp/B0F8H5X4L8) [**AWHETIE Christmas Crafts for Adults 40 Sets Christmas Beaded Ornament Kit**AWHETIE**$11.13**106 rev1y ago](https://www.amazon.com/dp/B0F5VFZRC4) [**YGbridge Christmas Floral Picks 30Pcs Pine Cone Holly Berry Stems for Crafts Artificial Christmas Picks and Sprays Red Berry Branches Greenery for Christmas Home Decor Garland Wreath (30)**YGbridge**$14.59**207 rev1y ago](https://www.amazon.com/dp/B0DJGJ662C) [**Wohohoho 45Pcs Unfinished Paintable Blank Wooden Christmas Ornaments with Tray 9 Designs DIY Predrilled Wood Ornaments for Crafts. Christmas Tree Hanging Decorations Xmas Art Birthday Gift for Kids**WOHOHOHO**$13.31**235 rev1y ago](https://www.amazon.com/dp/B0DGPPZTLK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PPhtony 80PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM Mix Color**PPhtony**$4.74**4.6★**▲ 656%**](https://www.amazon.com/dp/B0CMX6XHRH) [**AWHETIE Christmas Crafts for Adults 40 Sets Christmas Beaded Ornament Kit**AWHETIE**$11.13**4.4★**▲ 618%**](https://www.amazon.com/dp/B0F5VFZRC4) [**Tieshankao 16PCS Christmas Crafts DIY Beads Ornaments Kits for Adults Include Nutcracker Angel Elf Tree - Xmas Holiday Toys Gifts Stocking Stuffers Decor Party Decorations Supplies(Need Assembly)**Tieshankao**$12.20**4.5★**▲ 479%**](https://www.amazon.com/dp/B09F3JT2ZH) [**yuegool 6PCS Christmas Punch Needle Coasters Kit Easy DIY Punch Needle Embroidery Kit for Beginners Adults Kids Including Patterns Tools Yarns Hoop Instruction Coaster Holder Art Craft Supplies**yuegool**$18.36**4.2★**▲ 396%**](https://www.amazon.com/dp/B0FWZSNPXS) [**Natonhi 96pcs Christmas Crafts for Kids Christmas Party Favors Magic Rainbow Scratch Paper Ornament with Wooden Drawing Sticks Lanyards for Kid Holiday Party Gifts Classroom Activities**Natonhi**$7.25**4.7★**▲ 358%**](https://www.amazon.com/dp/B0CL23TJ51)
**~~View all trending →~~**
## **What buyers say about christmas crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Fun family game”*
**Quality-Overall**12%
*“Excellent Lego quality as usual”*
**Value For Money**7%
*“Great Value”*
**Gifting Purpose**7%
*“Good gift”*
**Color**6%
*“The colors are vibrant”*
**Ease Of Use**6%
*“Easy to learn”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Design-Overall**4%
*“the designs are really fun”*
**Size-Overall**3%
*“the right size for little hands”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions were clear”*
### **What buyers complain about **
**Size-Overall**17%
*“Much smaller”*
**Quality-Overall**8%
*“Not as good of quality as I had hoped”*
**Adhesion/Stickiness**5%
*“There is no adhesive or anything”*
**Strength**5%
*“Not very sturdy”*
**Instructions/User Manual/Troubleshooting**4%
*“No directions in the kit”*
**Advertised Vs Actual Product**4%
*“Not as Advertised”*
**Thickness**3%
*“The wire is very thin”*
**Assembly/Installation**3%
*“do not get a chance to assemble it”*
**Color**3%
*“It takes a lot of effort to completely color in the figures”*
**Smell**3%
*“The smell was terrible”*
### **Top return reasons **
**Size-Overall**33%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Wood Quality**7%
**Material Quality**5%
**Quality-Overall**5%
**Thin**4%
**Defective Material/Parts**4%
**Color**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is christmas crafts profitable to sell on Amazon United States?**
- The niche generates $777K/yr across 164 tracked products. 4 of 41 products launched in the last 360 days are still selling. 90-day search growth is +184.5%. Flapen's verdict: Worth a look (74/100).
- **How competitive is the christmas crafts niche?**
- 125 brands and 303 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 17% of demand.
- **What do buyers complain about in christmas crafts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.2%.
- **When does demand for christmas crafts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 223.1× the quietest.
- **What does it cost to enter the christmas crafts niche?**
- Listings span $4.51–$66.47; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.
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