---
title: "Search terms — choso - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/choso/search-terms"
last_updated: "2026-08-08T11:04:34.637Z"
locale: en
meta:
  description: "Niche score 36/100 · $138K/yr market · 539K searches/yr · $32.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $138K/yr market · 539K searches/yr · $32.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — choso - Flapen"
---

# **choso**

**Skip it**

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 30Growth 20Conversion 10Competition 45Returns 15Price range 86Avg price 95Brand share 33Review moat 82Quality gap 24

**Avg price**

**Incredible****$32.72**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.88–$91.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****361.47**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$138K**

$138K/yr · 539K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****7.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms