---
title: "Choso — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/choso"
last_updated: "2026-08-08T11:01:22.829Z"
locale: en
meta:
description: "Niche score 36/100 · $138K/yr market · 539K searches/yr · $32.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $138K/yr market · 539K searches/yr · $32.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Choso — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **choso**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 30Growth 20Conversion 10Competition 45Returns 15Price range 86Avg price 95Brand share 33Review moat 82Quality gap 24
**Avg price**
**Incredible****$32.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.88–$91.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****361.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$138K**
$138K/yr · 539K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, choso is a $138K/yr Amazon United States market (539K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **choso market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$131K–$164K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,179**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **53%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**9%**
- QAHEART39% - SEGA19% - Thunder Tech10% - MABAIUDE8% - Banpresto8% - YLQANONG6% - Open — no brand owns it (4 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -10.1% search growth over the last 90 days.
23K18KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/choso/trend)
## **Top choso search terms**
- **choso**237K/yr-7.0%0.4% conv. - **choso figure**161K/yr-9.3%0.9% conv. - **choso jjk**41K/yr-20.4%0.5% conv. - **choso figurine**16K/yr-3.9%0.8% conv. - **jjk choso**18K/yr-22.2%0.5% conv. - **choso nendoroid**12K/yr-7.7%0.1% conv. - **jujutsu kaisen choso**13K/yr-26.6%0.6% conv. - **choso merch**10K/yr-9.1%0.1% conv. - **choso action figure**7K/yr-6.5%0.4% conv. - **choso kamo**5K/yr+2.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/choso/search-terms)
## **Top choso products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$41K40%$55K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QAHEART Choso Figures JJK Chousou Anime Figure Statues Hidden Inventory Anime Action Figurine for Fans 6.3IN/16CM**QAHEART**$10.17**4.4★98 rev](https://www.amazon.com/dp/B0F9W7PQSJ) [2**SEGA-FIGURIZM Jujutsu Kaisen Choso Flowing Red Scale: Stack Figure**SEGA**$52.37**4.8★69 rev](https://www.amazon.com/dp/B0DTXGCBFD) [3**QAHEART Anime JJK Figures Choso Action Figure JJK Chousou Figure Sitting Statue Figurine Fushiguro Megumi Figure Desktop Statue 10cm**QAHEART**$8.04**4.8★40 rev](https://www.amazon.com/dp/B0G2M4LDZ4) [4**SEGA-Luminasta Jujutsu Kaisen Choso Figure**SEGA**$45.39**4.8★137 rev](https://www.amazon.com/dp/B0DLBW339P) [5**Thunder Tech Jujutsu Kaisen The Culling Game - Maximatic - Choso Figure**Thunder Tech**$35.40**5.0★6 rev](https://www.amazon.com/dp/B0GNLLMW66)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epic Collectibles Pop Anime: Jujutsu Kaisen (JJK) - Choso Vinyl Figure**Epic Collectibles**$35.46**2 rev1mo ago](https://www.amazon.com/dp/B0H6HNBYGC) [**MABAIUDE Choso Figure JJK Statue - 23cm Battle Bleeding Ver. Anime Figurine**MABAIUDE**$72.08**0 rev2mo ago](https://www.amazon.com/dp/B0GZVTBNH3) [**YLQANONG JJK Figures Choso Geto Suguru Ryomen Sukuna Anime Figure 3D Printed Movable Joints Interchangeable Prats Makora Anime Action Figurine**YLQANONG**$15.51**32 rev3mo ago](https://www.amazon.com/dp/B0GXZ3KTX5) [**Thunder Tech Jujutsu Kaisen - Luminasta - Choso- Culling Game Choso Supernova**Thunder Tech**$49.40**2 rev3mo ago](https://www.amazon.com/dp/B0GWZX9BV8) [**YLQANONG JJK Figure Pillow Anime Gojos Geto Suguru Nanami Kento Choso Soft Pillows for Pets Cute Stuffed JJK Anime Figures 11IN**YLQANONG**$4.88**5 rev6mo ago](https://www.amazon.com/dp/B0GJS2FSBH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Epic Collectibles Pop Anime: Jujutsu Kaisen (JJK) - Choso Vinyl Figure**Epic Collectibles**$35.46**5.0★**▲ 205%**](https://www.amazon.com/dp/B0H6HNBYGC) [**MABAIUDE Choso Figure JJK Statue - 23cm Battle Bleeding Ver. Anime Figurine**MABAIUDE**$72.08**0.0★**▲ 205%**](https://www.amazon.com/dp/B0GZVTBNH3) [**Thunder Tech Jujutsu Kaisen - Luminasta - Choso- Culling Game Choso Supernova**Thunder Tech**$49.40**5.0★**▲ 204%**](https://www.amazon.com/dp/B0GWZX9BV8) [**YLQANONG JJK Figures Choso Geto Suguru Ryomen Sukuna Anime Figure 3D Printed Movable Joints Interchangeable Prats Makora Anime Action Figurine**YLQANONG**$15.51**4.5★**▲ 204%**](https://www.amazon.com/dp/B0GXZ3KTX5) [**YLQANONG JJK Figure Pillow Anime Gojos Geto Suguru Nanami Kento Choso Soft Pillows for Pets Cute Stuffed JJK Anime Figures 11IN**YLQANONG**$4.88**5.0★**▲ 131%**](https://www.amazon.com/dp/B0GJS2FSBH)
**~~View all trending →~~**
## **What buyers say about choso**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Great quality on facial features”*
**Value For Money**13%
*“Worth the money”*
**Soft Feel**9%
*“Very soft and cozy for my 12 year old daughter who got a Medium”*
**Gifting Purpose**8%
*“Great gift idea”*
**Size-Overall**8%
*“Personally I think the size is perfect”*
**Comfort-Overall**5%
*“comfortable”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Warmth**3%
*“cozy for year round use”*
**Collectibles**2%
*“will add great to the collection”*
**Design-Overall**1%
*“It looks very cool”*
### **What buyers complain about **
**Size-Overall**35%
*“Pretty big”*
**Durability**8%
*“Ripped the first day”*
**Quality-Overall**7%
*“Very cheap quality all around”*
**Color**4%
*“I can't fill the white gap”*
**Advertised Vs Actual Product**4%
*“Details off”*
**Touch/Button Controls**4%
*“Buttons dont work every 5th click or so”*
**Material Quality**3%
*“The material was very cheap”*
**Gap/Hole**2%
*“Holes in it”*
**Stitch/Finish/Polish**2%
*“The stitching is poor”*
**Value For Money**2%
*“I was a little skeptical because of the price”*
### **Top return reasons **
**Size-Overall**53%
**Length**17%
**Gap/Hole**6%
**Advertised Vs Actual Product**2%
**Sleeve Fit**2%
**Material Quality**2%
**Arm Fit**2%
**Functionality-Overall**2%
**Stitch/Finish/Polish**2%
**Shoulder Fit**2%
## **Common questions**
- **Is choso profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 19 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the choso niche?**
- 10 brands and 48 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in choso?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.8% — above our launch gate.
- **What does it cost to enter the choso niche?**
- Listings span $4.88–$91.61; the average listing price is $32.72 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.
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