---
title: "Charades — $506K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/charades"
last_updated: "2026-08-08T11:40:22.011Z"
locale: en
meta:
description: "Niche score 48/100 · $506K/yr market · 426K searches/yr · $17.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $506K/yr market · 426K searches/yr · $17.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charades — $506K/yr Amazon US Niche (2026) - Flapen"
---
# **charades**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 60Growth 31Conversion 73Competition 36Returns 54Price range 63Avg price 82Brand share 43Review moat 46Quality gap 25
**Avg price**
**Great****$17.65**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.56–$29.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$506K**
$506K/yr · 426K searches
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,873.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, charades is a $506K/yr Amazon United States market (426K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charades market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$530K–$706K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#851**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**17%**
- Pressman30% - Outset Media26% - Chuckle & Roar8% - Clever Fox Play8% - The GAME CHEF8% - Black Owned4% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/charades/trend)
## **Top charades search terms**
- **charades**109K/yr+14.2%4.1% conv. - **charades for kids**79K/yr+7.6%7.6% conv. - **charades game for family**60K/yr-2.6%5.6% conv. - **charades game for adults**52K/yr-5.3%3.0% conv. - **kids charades**21K/yr-4.3%8.3% conv. - **charades for kids ages 4-8**18K/yr-2.8%8.6% conv. - **charades game**24K/yr+8.7%3.4% conv. - **kids charades game**12K/yr-16.1%8.9% conv. - **charades for adults**9K/yr+20.5%2.4% conv. - **reverse charades**6K/yr+16.4%0.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/charades/search-terms)
## **Top charades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$51K20%$101K30%$152K40%$203K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pressman Charades for Kids - The No Reading Required Family Game 5**Pressman**$13.22**4.7★10,436 rev](https://www.amazon.com/dp/B00I4J63WI) [2**Outset Media Family Charades Card Game Travel Friendly - Includes Over 300 Charades - Perfect for Parties Vacations and Holidays - Ages 8+**Outset Media**$9.84**4.6★2,925 rev](https://www.amazon.com/dp/B00H5464TU) [3**Chuckle & Roar Classic Charades Game for Kids 750 Charades Ideas Ages 5+**Chuckle & Roar**$18.76**4.8★445 rev](https://www.amazon.com/dp/B0C3KQY4Q7) [4**Epic Charades for Kids Fun Family Game for Kids & Adults 200 Cards**Clever Fox Play**$20.63**4.6★188 rev](https://www.amazon.com/dp/B0DXVNV2D5) [5**Speed Charades Party Game - Charades Board Game - Includes 1400 Charades - Perfect for Groups and Family Game Nights**The GAME CHEF**$21.89**4.6★2,146 rev](https://www.amazon.com/dp/B07HXN1V51)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charades Game for Kids Ages 4+ 100 Cards Animals Actions Professions with Illustrations No Reading Required Creative Educational Learning Pictionary Game for Family Party Classroom & Travel**HugHush**$13.45**22 rev7mo ago](https://www.amazon.com/dp/B0G5F14WY7) [**Epic Charades for Kids Fun Family Game for Kids & Adults 200 Cards**Clever Fox Play**$20.63**188 rev1y ago](https://www.amazon.com/dp/B0DXVNV2D5) [**Card Plug Drunk Charades Hilarious Adult Drinking Game for Parties - Fun Word Guessing Game for Adults Perfect for Game Nights Birthdays and Get-Togethers**Card Plug**$19.81**44 rev1y ago](https://www.amazon.com/dp/B0DS7RZ2JD) [**Ageless Games Taboo Charades - Classic Word Guessing & Charades Game for Older Adults - Big Easy to Read Cards for Low Vision - 80 Customizable Word Guess Cards - Fun Family Card Game for Ages 13-103**JOY FOR ALL**$29.59**125 rev1y ago](https://www.amazon.com/dp/B00CWY20Q4) [**Pocket Fun Charades for Kids Ages 6+ 376 Fun Acting Prompts No Reading Required | Compact Take-Anywhere Activity for Travel Camping Party Game Night or Birthday Gift for Boy or Girl**Arizona GameCo**$6.56**153 rev2y ago](https://www.amazon.com/dp/B0D4GH1SHX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Charades Game for Kids Ages 4+ 100 Cards Animals Actions Professions with Illustrations No Reading Required Creative Educational Learning Pictionary Game for Family Party Classroom & Travel**HugHush**$13.45**4.7★**▲ 476%**](https://www.amazon.com/dp/B0G5F14WY7) [**You Laugh Youre Out | Charades Party Card Game for Adults & Teens Ages 14+**DSS Games**$16.04**4.4★**▲ 95%**](https://www.amazon.com/dp/B0BQ5PFMF3) [**Outset Media- Party Charades Game - Family-Friendly Fun with 500 Charades Cards and Timer - Group Game Night Essential Ages 10 and up Amazon Exclusive**Outset**$21.55**4.5★**▲ 52%**](https://www.amazon.com/dp/B07WHL5LQL) [**Outset Media Family Charades Card Game Travel Friendly - Includes Over 300 Charades - Perfect for Parties Vacations and Holidays - Ages 8+**Outset Media**$9.84**4.6★**▲ 36%**](https://www.amazon.com/dp/B00H5464TU) [**Party Charades Game Contains 550 charades Great Family Game for 2 or More Players Ages 10 and up by Outset Media**Outset Media**$19.78**4.5★**▲ 27%**](https://www.amazon.com/dp/B088NDQZWW)
**~~View all trending →~~**
## **What buyers say about charades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**58%
*“Fun for all”*
**Ease Of Use**6%
*“Very easy to use”*
**Gifting Purpose**5%
*“Great for gift exchanges and gatherings”*
**Quality-Overall**4%
*“The cards are nicely made”*
**Value For Money**4%
*“it's very affordable”*
**Creativity**4%
*“Its such a sweet way to build confidence and encourage imagination”*
**Trivia Games**3%
*“Very fun family game with facts and culture and fun”*
**Color**2%
*“The colors are bright and fun, the characters and concepts are all creative, diverse, and fun”*
**Educational-Overall**2%
*“Educational Value:”*
**Durability**1%
*“they are durable”*
### **What buyers complain about **
**Fun/Entertainment Experience**53%
*“Not funny at all”*
**Developmental Needs**6%
*“Not for kids”*
**Quality-Overall**6%
*“Not the best”*
**Size-Overall**4%
*“cards are larger than expected”*
**Product Condition**3%
*“Company sends out boxes that have already been used”*
**Adhesion/Stickiness**3%
*“doesn't even tape the box again after being opened”*
**Value For Money**2%
*“It was a total waste of money”*
**Compactness**1%
*“compact travel case could've been a clue for me”*
**Durability**1%
*“so durability might be something to keep in mind”*
### **Top return reasons **
**Fun/Entertainment Experience**27%
**Advertised Vs Actual Product**24%
**Value For Money**15%
**Size-Overall**7%
**Functionality-Overall**5%
**Product Condition**5%
**Instructions/User Manual/Troubleshooting**4%
**Gifting Purpose**4%
**Defective Material/Parts**2%
**Strength**2%
## **Common questions**
- **Is charades profitable to sell on Amazon United States?**
- The niche generates $506K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the charades niche?**
- 14 brands and 53 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in charades?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Developmental Needs, Quality-Overall. The return rate is 2.8%.
- **When does demand for charades peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the charades niche?**
- Listings span $6.56–$29.59; the average listing price is $17.65 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.
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