---
title: "Catrina — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/catrina"
last_updated: "2026-08-08T11:35:39.654Z"
locale: en
meta:
description: "Niche score 41/100 · $26K/yr market · 110K searches/yr · $28.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $26K/yr market · 110K searches/yr · $28.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Catrina — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **catrina**
**Skip it**
High returns (11.7%) — this niche doesn't clear our bar today.
Market size 7Growth 62Conversion 10Competition 57Returns 1Price range 88Avg price 95Brand share 51Review moat 62Quality gap 40
**Avg price**
**Incredible****$28.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.70–$82.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+38.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,018.51**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$26K**
$26K/yr · 110K searches
**Returns**
**Bad****11.7%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, catrina is a $26K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **catrina market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$36K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#4,212**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **80%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**51%**
Top 20: 85%
**Open market**
**23%**
- Funko48% - PAMOR15% - IKADEX5% - ABaoWedding4% - Mepase3% - MisShow2%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +38.6% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 35.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/catrina/trend)
## **Top catrina search terms**
- **catrina**49K/yr+34.9%0.1% conv. - **catrina dress**40K/yr+53.8%0.0% conv. - **dia de los muertos funko pop**6K/yr+85.2%1.6% conv. - **funko pop dia de los muertos**8K/yr+19.1%1.5% conv. - **funko dia de los muertos**4K/yr+18.7%4.1% conv. - **la catrina funko pop**2K/yr-14.6%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/catrina/search-terms)
## **Top catrina products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PAMOR Spanish Style Lace Traditional Vintage Inspired Infinity Shape Mantilla Veil Latin Mass Head Covering (Black)**PAMOR**$11.65**4.6★3,292 rev](https://www.amazon.com/dp/B07R5FSXNZ) [2**Funko Pop! Icon: Dia De Los Muertos - La Catrina (Azul) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors**Funko**$14.12**4.9★142 rev](https://www.amazon.com/dp/B0DP7BF1VV) [3**Funko POP! Icon: Dia De Los Muertos - Concha**Funko**$13.50**4.7★152 rev](https://www.amazon.com/dp/B0DP7CX74V) [4**Funko Pop! Icon: Da de Los Muertos - Xolo**Funko**$21.16**4.8★232 rev](https://www.amazon.com/dp/B0CYN2CHTQ) [5**Funko POP! Icon: Da de Los Muertos - Calavera de Azcar**Funko**$15.24**4.8★141 rev](https://www.amazon.com/dp/B0CYN9QBB2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Icon: Dia De Los Muertos - La Catrina (Azul) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors**Funko**$14.12**142 rev1y ago](https://www.amazon.com/dp/B0DP7BF1VV) [**Funko POP! Icon: Dia De Los Muertos - Concha**Funko**$13.50**152 rev1y ago](https://www.amazon.com/dp/B0DP7CX74V) [**Funko Pop! Retro Toys: Barbie - Ken Dia De Los Muertos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors and Display**Funko**$12.41**60 rev1y ago](https://www.amazon.com/dp/B0DP7D8V3T) [**Funko Pop! Retro Toys: Barbie - Barbie Dia De Los Muertos - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors**Funko**$16.47**128 rev1y ago](https://www.amazon.com/dp/B0DP7D93H5) [**Amyhill 8 Pcs Day of The Dead Table Decorations Dia De Los Muertos Altar Wooden Centerpiece Dancing Couple Sugar Skull Decor Day of The Dead Decor Mexican Tabletop Detachable Sign for Halloween Party**Amyhill**$17.30**65 rev1y ago](https://www.amazon.com/dp/B0F5Q7GDGK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANSHULAN Gothic Slim Lace Contract Fishtail Long Goth Dress Clothes Black**LANSHULAN**$47.57**4.4★**▲ 543%**](https://www.amazon.com/dp/B0CXMBTY16) [**Mexican Dress for Girls Traditional Vestidos Mexicanos Cinco De Mayo Embroidered Dresses Toddler Kids Fiesta Outfit Spanish para Nias Theme Youth Hispanic Folklorico Floral Black Size 7 8 Years**Vackutliv**$25.15**4.7★**▲ 473%**](https://www.amazon.com/dp/B0CL7GRJ3N) [**Abaowedding Renaissance Costume Women Medieval Chemise Dress Pirate Peasant Top Irish Under Dress (Wine M)**ABaoWedding**$27.08**4.3★**▲ 208%**](https://www.amazon.com/dp/B0B13Z35KL) [**Women Mexican Dress Off Shoulder Floral Long Maxi Dress Summer Beach Party Cinco de Mayo Dresses Yellow XL**IKADEX**$34.00**4.2★**▲ 206%**](https://www.amazon.com/dp/B0CHFC28S7) [**Abaowedding Womens Victorian Rococo Dress Inspiration Maiden Costume Vintage Dress (XL Burgundy)**ABaoWedding**$63.29**4.3★**▲ 192%**](https://www.amazon.com/dp/B07Q6C721C)
**~~View all trending →~~**
## **What buyers say about catrina**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“the size was what I had hoped for”*
**Quality-Overall**11%
*“The skirt is made very well for the price point”*
**Gifting Purpose**9%
*“Cute gift”*
**Soft Feel**8%
*“It is soft abd fits well”*
**Shape/Style**8%
*“cute figurine”*
**Advertised Vs Actual Product**7%
*“Items was exactly as described”*
**Color**7%
*“Will buy in different colors”*
**Value For Money**7%
*“Worth The Buy”*
**Design-Overall**5%
*“Absolutely great item at great price that fits the art I have”*
**Length**5%
*“Perfect length”*
### **What buyers complain about **
**Size-Overall**34%
*“Too big”*
**Quality-Overall**14%
*“A bit pricey for the quality you get”*
**Material Quality**9%
*“Shockingly cheap material”*
**Adhesion/Stickiness**5%
*“Terrible sticking”*
**Ease Of Use**5%
*“Not something to use right out the bag”*
**Length**5%
*“Its very long”*
**Allergies**5%
*“itchy lace that does not drape or flow nicely”*
**Collar Quality**2%
*“and one of the collar seams has come loose”*
**Design-Overall**2%
*“The construction is poor”*
### **Top return reasons **
**Size-Overall**31%
**Length**16%
**Waist Fit**10%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Chest Fit**5%
**Shape/Style**4%
**Shoulder Fit**3%
**Quality-Overall**2%
**Thin**2%
## **Common questions**
- **Is catrina profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +38.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the catrina niche?**
- 23 brands and 104 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in catrina?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 11.7% — above our launch gate.
- **When does demand for catrina peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 35.5× the quietest.
- **What does it cost to enter the catrina niche?**
- Listings span $8.70–$82.72; the average listing price is $28.69 (sweet spot $15–$100). The average incumbent carries 1,019 reviews — the moat a new listing must climb.
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