---
title: "Casino Dice — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/casino-dice"
last_updated: "2026-08-08T10:20:27.004Z"
locale: en
meta:
description: "Niche score 42/100 · $124K/yr market · 150K searches/yr · $15.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $124K/yr market · 150K searches/yr · $15.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Casino Dice — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **casino dice**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 28Growth 23Conversion 62Competition 30Returns 97Price range 66Avg price 75Brand share 24Review moat 57Quality gap 19
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.15**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.13–$36.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,212.21**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$124K**
$124K/yr · 150K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, casino dice is a $124K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **casino dice market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$91K–$121K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**21**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**6%**
- Yuanhe45% - Luck Lab18% - Trademark Poker13% - Cyber-Deals8% - Hooqict6% - GSE Games & Sports Expert4% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/casino-dice/trend)
## **Top casino dice search terms**
- **casino dice**80K/yr+0.8%3.7% conv. - **craps dice**23K/yr-3.1%4.6% conv. - **19mm dice**14K/yr-15.7%1.6% conv. - **precision dice**6K/yr-12.4%0.4% conv. - **vegas dice**6K/yr-21.8%3.5% conv. - **gambling dice**4K/yr-7.5%1.3% conv. - **casino dice set**6K/yr-27.8%3.1% conv. - **professional dice**4K/yr+2.9%2.5% conv. - **las vegas dice**3K/yr-3.3%2.1% conv. - **craps dice set**4K/yr-26.5%4.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/casino-dice/search-terms)
## **Top casino dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yuanhe Set of 5 Grade AAA Precision 19mm Serialized Casino dice with Razor Edges and Corners - red**Yuanhe**$15.10**4.8★1,086 rev](https://www.amazon.com/dp/B0836T782D) [2**Dice Set - 19MM A Grade Serialized Casino Dice with Sharp Edges - Game Night Accessories by Trademark Poker (Blue)**Trademark Poker**$12.62**4.4★1,562 rev](https://www.amazon.com/dp/B00157YFJE) [3**Luck Lab Grade AAA 19mm Casino Dice with Razor Edges and Matching Serial Numbers Set of 5 and Leather Dice Case (Red)**Luck Lab**$17.09**4.7★381 rev](https://www.amazon.com/dp/B097C8GCM2) [4**Yuanhe Set of 5 Grade AAA Precision 19mm Serialized Casino dice with Razor Edges and Corners - Purple**Yuanhe**$15.17**4.8★1,086 rev](https://www.amazon.com/dp/B0836G2D94) [5**Yuanhe Set of 5 Grade AAA Precision 19mm Serialized Casino dice with Razor Edges and Corners - Green**Yuanhe**$15.20**4.8★1,086 rev](https://www.amazon.com/dp/B0836S5WJ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hooqict 36 Pieces Casino Dice Set 19mm Large Dice Game Acrylic 6 Sided Colored Dice Bulk for Casino Vegas Math Classroom Teaching Supplies Board Games (Black Red Blue Green Yellow Orange)**Hooqict**$8.29**98 rev1y ago](https://www.amazon.com/dp/B0FJ1WDNG4) [**Hooqict 36 Pieces Casino Dice Set 19mm Large Dice Game Acrylic 6 Sided Colored Dice Bulk for Casino Vegas Math Classroom Supplies Board Games (Red Blue Purple Green Orange)**Hooqict**$8.19**98 rev1y ago](https://www.amazon.com/dp/B0FJ1HWT2B) [**48 Piece 19mm Dice Casino Style Craps D6 Dice Set Acrylic and Translucent for Dice Games Craps Dices Casino Dices Table Games**WAYASDCU**$14.72**30 rev1y ago](https://www.amazon.com/dp/B0F9LG961P) [**Seenelling 36 Piece 19 mm Casino Style Craps Dice Sets Acrylic and Translucent D6 Dice Square W/Rounded Edge for Casino Craps Table Games and Board Games (Classic Color)**Seenelling**$14.55**191 rev1y ago](https://www.amazon.com/dp/B0DL8PJJCF) [**Luck Lab 10 Piece 19 mm Dice Pack - Acrylic and Translucent D6 Dice Square w/Rounded Edge for Casino Craps RPG MTG DND Dice Table Games and Board Games (Red)**Luck Lab**$8.51**217 rev1y ago](https://www.amazon.com/dp/B0D7YPY1VW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yuanhe Grade AAA Precision 19mm Serialized Casino Craps Dice Set of 10 with Razor Edges and Corners-Blue & Red**Yuanhe**$25.90**4.8★**▲ 206%**](https://www.amazon.com/dp/B0BXRXYTG8) [**Yuanhe Set of 5 Grade AAA Precision 19mm Serialized Casino dice with Razor Edges and Corners - Green**Yuanhe**$15.20**4.8★**▲ 84%**](https://www.amazon.com/dp/B0836S5WJ8) [**GSE Pro AAA Grade Precision 19mm Casino Craps Dice Set of 5 (Yellow)**GSE Games & Sports Expert**$14.26**4.7★**▲ 58%**](https://www.amazon.com/dp/B07DF7C279) [**Hooqict 36 Pieces Casino Dice Set 19mm Large Dice Game Acrylic 6 Sided Colored Dice Bulk for Casino Vegas Math Classroom Teaching Supplies Board Games (Black Red Blue Green Yellow Orange)**Hooqict**$8.29**4.8★**▲ 47%**](https://www.amazon.com/dp/B0FJ1WDNG4) [**Hooqict 36 Pieces Casino Dice Set 19mm Large Dice Game Acrylic 6 Sided Colored Dice Bulk for Casino Vegas Math Classroom Supplies Board Games (Red Blue Purple Green Orange)**Hooqict**$8.19**4.8★**▲ 43%**](https://www.amazon.com/dp/B0FJ1HWT2B)
**~~View all trending →~~**
## **What buyers say about casino dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent Quality”*
**Size-Overall**19%
*“Perfect size”*
**Color**15%
*“Great color”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Value For Money**7%
*“Worth every penny”*
**Fun/Entertainment Experience**7%
*“They make dice games way more fun & exciting”*
**Sharpness**5%
*“Sharp edges”*
**Soft Feel**3%
*“nice feel”*
**Weight Light**2%
*“they have a nice feel/weight”*
**Handle Quality**2%
*“Nice, handle well”*
### **What buyers complain about **
**Size-Overall**26%
*“Big”*
**Quality-Overall**10%
*“Absolute Garbage”*
**Advertised Vs Actual Product**7%
*“FALSE ADVERTISING”*
**Sharpness**6%
*“The edges are not sharp”*
**Color**5%
*“Color disappointed”*
**Image/Picture Clarity**5%
*“Some pics look bad”*
**Weight Heavy**5%
*“have a little weight to them”*
**Cutting/Trimming**5%
*“These are cut lopsided”*
**Transparency**3%
*“The acryl is transparent”*
**Durability**3%
*“more fell out”*
### **Top return reasons **
**Size-Overall**65%
**Value For Money**9%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Color**3%
**Sharpness**2%
**Functionality-Overall**2%
**Product Condition**2%
**Balance/Stability**1%
## **Common questions**
- **Is casino dice profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 19 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the casino dice niche?**
- 9 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in casino dice?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
- **When does demand for casino dice peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the casino dice niche?**
- Listings span $4.13–$36.18; the average listing price is $15.15 (sweet spot $15–$100). The average incumbent carries 1,212 reviews — the moat a new listing must climb.
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