---
title: "Cardfight Vanguard — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/cardfight-vanguard"
last_updated: "2026-08-06T19:56:02.859Z"
locale: en
meta:
description: "Niche score 49/100 · $24K/yr market · 100K searches/yr · $35.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $24K/yr market · 100K searches/yr · $35.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cardfight Vanguard — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **cardfight vanguard**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 28Conversion 9Competition 79Returns 98Price range 86Avg price 95Brand share 16Review moat 97Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****66.78**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$35.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.94–$101.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 100K searches
According to Flapen's Amazon United States niche tracking, cardfight vanguard is a $24K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cardfight vanguard market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$35K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#3,479**
- **Page quality**
- **0%**
- **Prime**
- **51%**
- **Sponsored**
- **13%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 77%
**Open market**
**4%**
- Bushiroad43% - VANGUARD39% - Gamegenic6% - sweets & geeks3% - The Gaming Mat Company2% - Yu-Gi-Oh!2% - Open — no brand owns it (4 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — +2.3% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/cardfight-vanguard/trend)
## **Top cardfight vanguard search terms**
- **cardfight vanguard**54K/yr+1.1%0.2% conv. - **cardfight vanguard trial deck**12K/yr-4.1%0.7% conv. - **cardfight vanguard booster box**12K/yr+9.0%0.7% conv. - **cardfight vanguard deck**11K/yr+13.3%0.4% conv. - **vanguard cardfight**5K/yr+6.4%0.3% conv. - **vanguard cards**4K/yr+6.9%1.3% conv. - **cardfight!! vanguard**3K/yr-2.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/cardfight-vanguard/search-terms)
## **Top cardfight vanguard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7206%$1K9%$2K12%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cardfight Vanguard Overdress BT-03 Advance of Intertwined Stars Booster Box**VANGUARD**$37.35**4.7★56 rev](https://www.amazon.com/dp/B09JL584NV) [2**Cardfight Vanguard Cards - Trial Deck - Slash of Silver Wolf (English Edition)**VANGUARD**$8.26**4.6★151 rev](https://www.amazon.com/dp/B0081AOUW0) [3**CFV Cardfight!! Vanguard Overdress VGE-D-SD05 Tomari Seto Starter Deck English - 50 Cards**Bushiroad**$10.30**4.8★237 rev](https://www.amazon.com/dp/B08WHJ1F92) [4**Cardfight!! Vanguard VGE-D-SD01 Yu-yu Kondo Starter Deck English - 50 Cards**Bushiroad**$11.02**4.8★289 rev](https://www.amazon.com/dp/B08WHYKP3B) [5**Cardfight!! Vanguard Overdress VGE-D-SD04 Megumi Okura Starter Deck English - 50 Cards**Bushiroad**$9.06**4.7★236 rev](https://www.amazon.com/dp/B08WHF1237)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cardfight Vanguard Divinez - Lyrical Monasterio Season of Wonders Booster Box (PREORDER)**Bushiroad**$78.41**1 rev6mo ago](https://www.amazon.com/dp/B0GH1KH2YQ) [**Cardfight Vanguard Divinez: BT10 - Dragonsoul Resonance Booster Box**Bushiroad**$66.05**0 rev10mo ago](https://www.amazon.com/dp/B0GH1J6FYV) [**Cardfight Vanguard Divinez - Special Series 04 - Stardust Blade Deck**Bushiroad**$44.94**0 rev10mo ago](https://www.amazon.com/dp/B0GHSXVWF2) [**DZ-BT08 Knights 0f Rebirth Booster Box**sweets & geeks**$56.47**0 rev11mo ago](https://www.amazon.com/dp/B0FPBTXCKK) [**Clash of The Heroes Booster Box - D-BT11**VANGUARD**$54.36**3 rev1y ago](https://www.amazon.com/dp/B0DVH8DF35)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cardfight Vanguard Divinez - Special Series 04 - Stardust Blade Deck**Bushiroad**$44.94**0.0★**▲ 169%**](https://www.amazon.com/dp/B0GHSXVWF2) [**Cardfight Vanguard Divinez - Lyrical Monasterio Season of Wonders Booster Box (PREORDER)**Bushiroad**$78.41**1.0★**▲ 162%**](https://www.amazon.com/dp/B0GH1KH2YQ) [**Cardfight Vanguard V1 Aichi Sendou Trial Deck VGE-V-VTD01**Yu-Gi-Oh!**$71.17**4.8★**▲ 148%**](https://www.amazon.com/dp/B07BMZRZNJ) [**Cardfight Vanguard Divinez: BT10 - Dragonsoul Resonance Booster Box**Bushiroad**$66.05**0.0★**▲ 127%**](https://www.amazon.com/dp/B0GH1J6FYV) [**GameGenic Card Deck Box Deck Box: Cardfight Vanguard Nations Vault: Dark States (50ct) Durable and Sturdy Card Storage Compatible with Cardfight!! Vanguard**Gamegenic**$27.77**4.6★**▲ 127%**](https://www.amazon.com/dp/B0BZ6PS97K)
**~~View all trending →~~**
## **What buyers say about cardfight vanguard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**44%
*“Came quickly and the cards were good to me”*
**Value For Money**22%
*“not expensive at all”*
**Suitability Beginner**11%
*“Perfect starter to build a deck from for beginners”*
**Ease Of Use**6%
*“easy to read cards”*
**Advertised Vs Actual Product**6%
*“Exactly as my son had hoped”*
**Design-Overall**6%
*“Also has great artwork”*
**Quality-Overall**6%
*“Obviously very satisfied as I came back for more”*
### **What buyers complain about **
**Value For Money**100%
*“Too expensive”*
### **Top return reasons **
**Advertised Vs Actual Product**83%
**Functionality-Overall**17%
## **Common questions**
- **Is cardfight vanguard profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the cardfight vanguard niche?**
- 10 brands and 78 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in cardfight vanguard?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.4%.
- **What does it cost to enter the cardfight vanguard niche?**
- Listings span $5.94–$101.49; the average listing price is $35.39 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.
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